The impact of social media on the way in which films are marketed and a movie-goer's interactive experience.

1. Social Media & the
Film INdustry
#SMFilm
@JackieDresch @LaurenGeniviva @Medelama @LShahmoon

2. Presentation Preview

3. TWTPOLL: Following
films on #SM
D yu oo ? S Fm 1
o o fl # M ilP
lw

4. #SM and Film Industry
Changes
 S c le ok t b il
o ian t rs o ud
w
a ae es
wrn s
 V aaen t ra y a p ig s
irllra el cm a n
t e it
 C n et it f s ircl
o n c wh a d et
n y
 U es s r s
sr a cit
ic
 R ahbo d r n m r n h
ec ra e a d oe ic e
ad ne
u ie cs
 F n e u s sre in s
a rq et cen g

5. Paranormal Activity
 F n e u s sre in s
a rq et cen g
 V av e s
irlid o
 C s $ 5to sn
ot 1 h ua d
:
 M d : $ 5 mln
a e 1 0 ilio

6. Joanna Pinker
@Joannapinker
“It's completely revolutionized
the film indus try both on s tudio
and indie films . It's s uch a g reat
way to not only reach a broad
rang e of audiences but you can
als o pinpoint certain g roups .”

7. Studio Films: The
Muppets

8. The campaign

9. #Twitter & facebook

10. Google+
Add video

11. Youtube

12. Studio Film:
The Hunger Games

13. Tumblr
“T e f s ion t en
h a h , r ds
a d lif t le t a
n esy h t
ma e Ca ol liv g
k pit in
s gr n
o a d.”
 C p oC uue
a itl o tr
“S ek ek
n a P a”
 E ggm n
n a e et
 E c s it
xl ivy
u
 H neG ms o e t
u g r a e c m so
l
if
e

14. Twitter & Facebook

15. #SM as a double edged sword:
#thegrey

16. Social Sites for Movie-goers

17. SEEN TH.AT

18. Flixster/Rotten
Tomatoes

19. USER MOBILE STATS

20. Fizziology
 S c l e ia rcin c m a y
o iam d t k g o p n
a
 U e b z f msc l e ia ope ic h w u h o e f s il
ss uzr o iam d t rd t o m c m n yil wl
o m
m k o o e in wee d
ae n p n g ekn

21. Rich Calabrese
@richcalabrese
@iamfizziology
“W h ed on wit a in sr
e ook h n du t y
pa t er(V r y t giv u s
rn a iet ) o e s ome
‘sr cr
t eet ed,’ a d n we h v
n ow ae
book ev y maorsu
ed er j t dio.”

23. The future of #smFilm

24. #Twtpoll: Using Cell
Phones in Theaters
Iit is atg # M ilP
s d t c ? S Fm 2
r in

26. Jeremy Bronson
@Jbrons
@CelebrationCNMA
“P s a , I s t em a a s ren
er on lly ee h s u r der
r t ert a a embr ce.”
ah h n n a
 T et p
we u s
-
 D it m v - o g
iga oieg in
l
ep rn e
x eie c

27. Matthew Mills
@spacemanmills
“A ma y pr ss een gs
t n es cr in
j r a t aen a
ou n liss r ow llowed
t a d en r ged t t
o n cou a o weet
a tt ef ”
bou h ilms
“S l Media is ’t goin a y er It h e t sa .
ocia n g n wh e. ’s er o t y
It won be t lon bef e a a it m isgoin t
t oo g or n lgor h go
be dev eloped a d we pu ch s mov t et in a
n r ae ie ick s n
a on ou ph es
pp r on .”

28. #Twtpoll results
ht:/w o.c m8 u1
t / t l o /5 td
p tpl
ht:/w o.c mr t 3
t / t lo / a
p tpl m7