Heyho. As promised, here are my slides from yesterday's ClickNY 2009 presentation. It was a great day choc-full-o so many humbling visionary people and ideas, my head is still spinning.
Onward and upward.
12. Rather than show
you the specific work we’ve
done in this entertainment
product space this year,
(I can’t leak them just yet)
I thought we’d explore
some of the concepts that
have inspired our
thinking.
Friday, October 2, 2009
13. is:
Instead , let’s call th
Friday, October 2, 2009
14. is:
Instead , let’s call th
a gam e desi gner.
Hire
Friday, October 2, 2009
15. is:
Instead , let’s call th
a gam e desi gner.
Hire uture of inf ormation,
ed about the f er stuff I
s I’ve learn
A few thing ertainment—plus—a b unch of oth
...or, our time.
ing and ent inutes of y
advertis
e to eat up a solid 15 m
t hrew in her
Friday, October 2, 2009
16. is:
Instead , let’s call th
a gam e desi gner.
Hire uture of inf ormation,
ed about the f er stuff I
s I’ve learn
A few thing ertainment—plus—a b unch of oth
...or, our time.
ing and ent inutes of y
advertis
e to eat up a solid 15 m
t hrew in her e. tis
g s that adver
art creating useful thin
rt ising and st
...or, Stop c reating adve
Friday, October 2, 2009
21. Tengaged is a free reality social network built around an eviction game.
It's about social interactions, creating alliances and friendship, but at the same time drama,
betrayals, back-stabbing tension may occur.
In short: Twitter, YouTube comment strings, and Big Brother had a baby.
Friday, October 2, 2009
24. Think of the most interesting thing that’s engaged you in recent history.
Be playable.
Friday, October 2, 2009
25. Think of the most interesting thing that’s engaged you in recent history.
Learning tool.
Friday, October 2, 2009
26. Think of the most interesting thing that’s engaged you in recent history.
Learning tool. Information delivery system.
Friday, October 2, 2009
27. Think of the most interesting thing that’s engaged you in recent history.
Learning tool. Information delivery system. Ad.
Friday, October 2, 2009
28. Think of the most interesting thing that’s engaged you in recent history.
Learning tool. Information delivery system. Ad. Piece of Entertainment.
Friday, October 2, 2009
29. Think of the most interesting thing that’s engaged you in recent history.
Learning tool. Information delivery system. Ad. Piece of Entertainment.
Chances are the best of them had something common in their dna:
A casual gaming philosophy.
Friday, October 2, 2009
30. In fact, game-like properties aren’t just changing media.
Friday, October 2, 2009
31. In fact, game-like properties aren’t just changing media.
They’re changing how you live.
Friday, October 2, 2009
34. “A role-playing game (RPG) is a game in which the participants
assume the roles of virtual characters, while managing an inventory
of resources. Participants determine the actions of their characters
based on their characterization, and the actions succeed or fail
according to a formal system of rules and guidelines. Within the
rules, players have the freedom to improvise; their choices shape the
direction and outcome of the game.
“...successful RPG participants achieve their goals by
observing and working the games system to their
advantage. The more they play, the more they discover
interesting ways to exploit combinations of the rules
that aren’t apparent at first.”
Friday, October 2, 2009
35. Ad.
“A role-playing game (RPG) is a game in which the participants
assume the roles of virtual characters, while managing an inventory
of resources. Participants determine the actions of their characters
based on their characterization, and the actions succeed or fail
according to a formal system of rules and guidelines. Within the
rules, players have the freedom to improvise; their choices shape the
direction and outcome of the game.
“...successful RPG participants achieve their goals by
observing and working the games system to their
advantage. The more they play, the more they discover
interesting ways to exploit combinations of the rules
that aren’t apparent at first.”
Friday, October 2, 2009
36. Ad.
’ll have
nch, I !
d for lu er treat
ar ty sala a dinn
“A role-playing game (RPG) isand a he which theor
a game in
t es f participants
assume the roles ofbreakfas and fri
virtual characters,rwhile managing an inventory
odest readetermineethe actions of their characters
of resources. Participants sy bur
m g
I eat a on rvive a g
Huh . So, if ts to su their characterization, and the actions succeed or fail
based
in
h porules, players have the freedom of rules and guidelines. Within the
according to a formal system
enoug to improvise; their choices shape the
direction and outcome of the game.
“...successful RPG participants achieve their goals by
observing and working the games system to their
advantage. The more they play, the more they discover
interesting ways to exploit combinations of the rules
that aren’t apparent at first.”
Friday, October 2, 2009
37. Ad.
’ll have
nch, I !
d for lu er treat
ar ty sala a dinn
“A role-playing game (RPG) isand a he which theor
a game in
t es f participants
assume the roles ofbreakfas and fri
virtual characters,rwhile managing an inventory
odest readetermineethe actions of their characters
of resources. Participants sy bur
m g
I eat a on rvive a g
Hu h . So, if ts to su their characterization, and the actions succeed or fail
based
poin according to a formal system of rules and guidelines. Within the AME.
nough rules, players have the freedom to improvise; their choices THE the G
e rning
shape
direction and outcome ofo be lea
appea r t the game.
would
“...successful ou participants achieve their goals by
Cha rlie! Y RPG
t’s rig ht observing and working the games system to their
Tha advantage. The more they play, the more they discover
interesting ways to exploit combinations of the rules
that aren’t apparent at first.”
Friday, October 2, 2009
42. “Losing weight became a series of small, intriguing challenges
as opposed to a painful daily grind.”
Friday, October 2, 2009
43. And a final thought: Stay (small): Simple, Smart and Social.
http://www.madewithcomputers.com/home/2009/8/11/the-art-of-creating-simple-smaller-and-smarter.html
Friday, October 2, 2009
51. “The microsite your campaign deserves”
“POKE, quick-like-a-bunny....”
“Inspired in good faith to add a bit of utility to Snickers”
“Now meet Snckrz - Ah! I get it, Snacklish!”
“Add Mars and Poke to (the) list of counter-cultural branding moments.”
Friday, October 2, 2009