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Marketing
1. A REPORT ON BUSINESS IDEA FOR
RESTAURANT BUSINESS
7 Minutes Restaurant
2. WHY 7 MINUTES RESTAURANT ?
Seven days in a week
Seven wonders in world
Lucky number Seven
Seven colors of the rainbow
In 7 minute‟s “today„s special menu” at your table within
Seven minutes
3. COMPANY OVERVIEW
• Vision
To be the leader in restaurant business by offering
combination of special customer care and hygienic food.
• Mission
To provide healthy and fast services to customer, be
committed to provide our special services with consistency
and increase the size of our business.
• Goal
Satisfy unmet wants of consumer with unique features of
product and services and earning profit.
4. OBJECTIVE OF COMPANY
To provide blend of traditional Nepali and western
style.
To earn profit.
To provide healthy eating place.
Promoting healthy eating habits among our
customer.
Promoting healthy food and nutrition.
5. PRODUCT AND SERVICES:
Nepali menu
Continental Menu
Indian Menu
Food Menu Chinese Menu
Korean Menu
Alcoholic
(Beer, Whiskey, Rum, Jin,
Products Beverages Vodka, Wines, Cocktails, etc)
Soft Drinks
Fruit Juice
Hot Beverages
(Green tea, Coffee, Hot
Chocolate, etc)
Nepali Wines
(Kodo, Tomba, Marpha,
Jomsom apple wine, Jhaneko
raksi, etc)
6. PRODUCT AND SERVICES:
Fresh Fruit Juiced
Organic Coffee & Tea
Chyangra Soups
7 Minutes Menu Burger and Sandwich
Shaved Root Vegetable Salad
Roasted Cauliflower with salted yoghurt
Carrot-Ginger Chicken and Rice
7. MARKET
Target Customer
Middle and high class people.
Busy Professional people who prefer to eat healthy foods
Universities students
Tourist
8. CONSUMER FEEDBACK ANALYSIS
Location driven.
More demand for Organic food.
Friend’s gossip is major source of awareness.
Tasty and hygienic food is must.
Cleanliness and Sanitation adds value.
9. PRICING
Basic Food
Menu Normal 7 M Card
Nepali menu Rs. 127-Rs. 597
Continental Menu Rs. 197- Rs. 997
10 %
Indian Menu Rs. 97-Rs.497 discount on
Chinese Menu Rs. 247-Rs. 747 Normal Rate
Korean Menu Rs. 247- Rs.597
Beverages
Bar Menu Amount
Alcoholic Rs. 247 and above
Soft Drinks Rs. 77 – Rs. 247
Fruit Juice Rs. 127 – Rs. 447
Hot Beverages Rs. 77 – Rs. 447
Nepali Wines Rs. 47-Rs. 777
10. PRICING
Dishes Price
Fresh Fruit Juice Rs. 127
Organic Coffee & Tea Rs. 97 & 47
Chyangra Soups Rs. 197
7 Minutes Menu Burger and Sandwich Rs. 127 & Rs. 97
Shaved Root Vegetable Rs. 97
Salad
Roasted Cauliflower Rs. 127
with salted yoghurt
Carrot-Ginger Chicken Rs. 247
and Rice
11. COMPANY’S STRATEGY FOR BRAND IMAGING
Hygienic and tasty foods
Recruitment of highly qualified employees
Commitment and dedication towards quality and
services
Clean and sanitary environment
Aggressive marketing
12. BUDGETING
Particulars Cost (Rs. In lakhs)
Interiors and layout design 1
Furniture and kitchen assets 2.5
Rent (Restaurant Building) for first 1
year
First month salary to staff 0.25
Advertising campaign 0.5
Inventory stock 0.25
Total startup Cost 5.5