2. It’s about the basics
from the book “Management” Peter Drucker, 1973
,
Because its purpose is to create a customer,
The enterprise has only t wo basic functions :
Marketing & Innovation
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3. Marketing & innovation
from the book “Management” Peter Drucker, 1973
,
Marketing is the exchange of
products and ser vices for money.
Innovation is finding new ways to do
that better.
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4. In Today’s environment...
... Test & Measurement firms will survive
ONLY through innovative solutions supplied to
MORE customers.
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5. Introducing U.I.
The first Innovation & Design Agency in the
Test & Measurement industry !
Interfacing with your end-users,
Providing value-added outsourcing services,
Creating innovative solutions for the T&M
world.
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6. U.I. : “User Interface”
from Wikipedia, the free encyclopedia < www.wikipedia.org >
The user interface is the part of a system exposed to a user.
The system can be any kind of machine, also computerized
systems and soft ware.
As for soft ware, the user interface is usually the only part a
user ever sees.
The user interacts with a system through its user interface.
The design of the user interface is relevant for the user's
understanding of the system and thus for the system's
usability or user-friendliness.
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7. Interfacing with The User
Being constently in touch with the T&M end-users,
U.I. will help you :
Learn more about your customers
Build strong relationships with your customers
Make your customers successful
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8. U.I. Outsourcing Services
Lead by Test & Measurement industry fellows
Product Marketing
Soft ware Engineering
Sales Support
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9. The U.I. Core Principles
“It is the customer who determines what a
business is.” - Peter Drucker, “Management”
“Know the enemy and the battlefield better than
the enemy does.” - Sun Tzu, “Art of War”
a n d : Bus i n
e s s is a lon
r i de ! g j o u r ne y, e
n joy t h e
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10. The U.I. Principles of Design
Raymond Loewy’ s “Most Advanced Yet Acceptable”
Steve Jobs’ s “Think Different”
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