UX and Content: The Power of Process
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UX and Content: The Power of Process
- 1. UX and Content: The Power of Process @meaningmeasure Misty Weaver Portent Content Strategy Lead
- 4. 3E6699 Your mileage might vary
- 6. Do SOME of the things!
- 7. Some of the things Audits Workflows Handoffs Interface Copywriting Inverted Pyramid
- 8. Definitions
- 9. is a distributed activity not just a job title Content Strategy @meaningmeasure
- 10. is a plan for the creation, publication, and governance of useful, usable content Content Strategy @meaningmeasure
- 11. “Useful, usable content is a process, not a product. It needs people who are responsible for ongoing, editorial oversight. Set standards to inform changes and inspire growth.” – From Content Strategy for the Web by Kristina Halvorsonhttp://contentstrategy.com
- 12. “Useful, usable content is a process, not a product. It needs people who are responsible for ongoing, editorial oversight. Set standards to inform changes and inspire growth.” – From Content Strategy for the Web by Kristina Halvorsonhttp://contentstrategy.com
- 15. Karen McGrane We Are All Content Strategists Now http://karenmcgrane.com/2010/11/03/we-‐are-‐all-‐content-‐strategists-‐now/
- 20. 3E6699 Confessions of a website manager
- 25. Business + Audience Resources = Plan
- 26. Resources
- 27. What are our assets? Resources
- 30. #1: You can’t skip it
- 31. THAN DO A CONTENT AUDIT http://bit.ly/1e84opR
- 32. 3E6699 The internet is full. Please stop. @meaningmeasure
- 33. why ARE we doing a content audit?
- 34. Know where you are and plan where you’re going.
- 35. What does it look like?
- 37. Quantitative Inventory Qualitative Audit Selective Assessment There are types
- 39. Content Inventory Find quick fixes Orphans Duplicates URL structures Basic hierarchy Missing metadata
- 41. Business goals Audience needs & tasks Define quality
- 42. Can you audit TOO MUCH?
- 43. Content inventory: map your assets https://uxmag.com/articles/from-‐content-‐audit-‐to-‐design-‐insight
- 44. Can you do just a little?
- 45. Is the content accurate and functional?
- 47. #2 The work must flow
- 52. http://intentionaldesign.ca/2011/03/29/content-‐workflow-‐diagram/ Workflow at AdoptUsKids Featured in Margot Bloomstein Content Strategy at Work http://appropriateinc.com/book/ Vanessa Casavant @casavant
- 57. What do we get out of it?
- 58. #3 Plan the handoffs
- 60. CEO
- 61. Tasks… it gets complicated Approve Approve Approve Approve
- 62. Legal
- 63. Set standards for handoffs
- 64. I’ll know it when I see it.
- 68. Briefs https://www.smashingmagazine.com/2013/01/effectively-‐planning-‐ux-‐design-‐projects/
- 72. Calls to Action Not just for buttons! Describe next steps!
- 73. Listen to Nicole Fenton http://nicolefenton.com/interface-‐writing/ “From navigation links and buttons to product tours, forms, and error messages—every string in your database is an instruction. These are your signposts, and they grab your reader’s attention.”
- 74. Listen to Nicole Fentonhttp://nicolefenton.com/interface-writing/
- 78. Inverted pyramid
- 79. People don’t scroll People don’t read Above the Fold
- 80. Edward Baldwin http://www.wearerecurve.com/blog/the-‐inverted-‐pyramid-‐a-‐content-‐framework/
- 82. Relevancy
- 83. Priority
- 84. Next steps
- 85. Some of the things.
- 88. Design and Content http://designcontentconf.com/win-2016/ “misty” gets 15% off through end of April
- 89. Books Content Audits and Inventories, Paula Land http://xmlpress.net/content-strategy/audits-and-inventories/ Content Strategy at Work, Margot Bloomstein http://appropriateinc.com/book/ Nicely Said, Nicole Fenton and Kate Kiefer Lee http://www.nicelysaid.co/ Pandemic, Board Game http://www.zmangames.com/pandemic-universe.html
- 90. All the links! Will one day be here http://www.slideshare.net/mdawnweaverhttp://contentstrategy.com http://abbytheia.com/makesense/ http://karenmcgrane.com/2010/11/03/we-are-all-content-strategists-now/ http://www.richardingram.co.uk/2010/08/approaches-to-web-content-strategy/ https://searchenginewatch.com/sew/how-to/2269352/designing-a-content-strategy-to-destroy-your-seo-nemesis http://content-insight.com/ https://uxmag.com/articles/from-content-audit-to-design-insight https://muyiwaokeola.wordpress.com/2012/04/10/how-to-experience-positive-transformation-3/ http://appropriateinc.com/book/ http://www.britopian.com/2012/08/12/operationalize-your-content-marketing-strategy/ http://www.contentstrategyinc.com/how-to-use-a-raci-chart-to-define-content-roles-and-responsibilities/ http://www.uxforthemasses.com/design-critiques/ https://www.smashingmagazine.com/2013/01/effectively-planning-ux-design-projects/ https://uxmag.com/articles/re-introducing-page-description-diagrams http://nicolefenton.com/interface-writing/ http://mailchimp.com/about/style-guide/ http://www.slideshare.net/dmolsenwvu/death-of-lorem-ipsum-and-pixelperfect-content-minnewebcon-version http://www.uxbooth.com/articles/using-proto-content-for-a-better-user-experience/ http://www.wearerecurve.com/blog/the-inverted-pyramid-a-content-framework/
- 91. Thank you! Misty Weaver @meaningmeasure Melissa Soeung @melissasanerd