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Sponsorship strategy and emerging trends

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Sponsorship Strategy and Emerging Trends Ray Kopcinski, CMP Million Dollar Round Table
Background / History – Million Dollar Round Table • Not-For-Profit Association Formed in 1927 • Qualification Based Global Membership • 38,000 + Members From 80+ Countries • 400 + Companies Represented • Three Major Yearly Meetings With Sponsorship Opportunities
Sponsorship Targets Insurance Companies Financial Product Vendors
Case Study – Annual Meeting 2012 From Exhibit Hall to ConneXion Zone
Emerging Trends: − Multi-Year vs. Ala Carte • Partner vs. Vendor • Venue (Event) Naming / Program Integration • Quantitative “Reality” Checking • On-Line / Social Media − Closer Contact With Consumer − Immediate Feedback • Corporate Social Responsibility − Environment − Energy
Sponsorship Strategy and Emerging Trends Ray Kopcinski, CMP Million Dollar Round Table

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Sponsorship strategy and emerging trends

  • 1. Sponsorship Strategy and Emerging Trends Ray Kopcinski, CMP Million Dollar Round Table
  • 2. Background / History – Million Dollar Round Table • Not-For-Profit Association Formed in 1927 • Qualification Based Global Membership • 38,000 + Members From 80+ Countries • 400 + Companies Represented • Three Major Yearly Meetings With Sponsorship Opportunities
  • 3. Sponsorship Targets Insurance Companies Financial Product Vendors
  • 4. Case Study – Annual Meeting 2012 From Exhibit Hall to ConneXion Zone
  • 5. Emerging Trends: − Multi-Year vs. Ala Carte • Partner vs. Vendor • Venue (Event) Naming / Program Integration • Quantitative “Reality” Checking • On-Line / Social Media − Closer Contact With Consumer − Immediate Feedback • Corporate Social Responsibility − Environment − Energy
  • 6. Sponsorship Strategy and Emerging Trends Ray Kopcinski, CMP Million Dollar Round Table