A social media plan for Kleenex Brand.

1. A Tissue On A Mission… Jessica McDonald MSU New Media Drivers License Spring 2011 Kleenex: A Social Media Campaign

2. …To Revitalize

3. NO Twitter NO Blog NO YouTube The FacebookFaceoff: Puffs: Likes: 70,502 Kleenex: Likes: 23,384

4. Kleenex Brand name ≠ Engagement

5. …To Connect

6. …To Learn

7. Rain or shine… …we must respond to everyone.

8. …To Grow Startup budget allocation: -Blog: 25% -Facebook: 20% -Twitter: 20% -Google: 15% -YouTube: 10% -Engagement (giveaway): 10%

9. …To Succeed Metrics: -Use Google analytics to track keywords -#Kleenex hashtag, @mentions, re-tweets -Facebook likes and shares -Blog connected to website and Facebook, success with pageviews, time spent on page and comments -Page view traffic, sources and time spent on pages

10. Current campaign New campaign