3. BLOG
Blogs allow you to publish photos, writing,
videos and other content online. They also
allow you to discuss posts through a comments
section or social media accounts. They have
grown in popularity since the 1990s, and in
February 2011, there were 156 million public
blogs.
4. The ease of creating a blog has increased
because of the rise of large-scale
blogging websites like WordPress and
Blogger. These platforms allow you to post
videos, slide shows and PowerPoint
presentations on your site.
5. You can post a PowerPoint presentation on
a blog if you know the fundamentals of
pasting codes and creating online
accounts.
6. Blog is a free service for communication,
self-expression and freedom of speech. I
believe that blog increases the
availability of information, encourages
healthy debate and makes possible new
connections between people.
7. We respect our users' ownership of and
responsibility for the content they choose
to share. It is our belief that censoring
this content is contrary to a service that
bases itself on freedom of expression.
8. In order to uphold these values, we need
to curb abuses that threaten our ability
to provide this service and the freedom of
expression it encourages. As a result,
there are some boundaries on the type of
content that can be hosted with blogging.
9. The boundaries we have defined are those
that both comply with legal requirements
and that serve to enhance the service as a
whole.
10. In creating blog, you should know the ffg…
Know Your Audience
Blogging is part of your strategy
Define the conversation
What’s your story?
Sourcing content
Storytelling tools
Share and build your blog community
year-round
11. Who’s in the room?
http://www.flickr.com/photos/33914386@N08/3230910546/
12. Social Media
The social media funnel
Engage
Creates
Trust
Move to
Action
13. A social media strategy
Focuses social media on GOALS
Deepens engagement
Extends reach
Opens resources
…moves people to action, smartly
14. The potential of social media
Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/
15. The potential of social media
Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/
16. Free Powerpoint Templates
16
Think bigger than blogging
Specific
Measurable
Attainable
Realistic
Time-bound
Translate these
to into a blog
strategy
18. Free Powerpoint Templates
18
Define your audience
http://www.flickr.com/photos/89888346@N00/179760033/
19. Free Powerpoint Templates
19
“Write to one person you respect,
and think about the message you're
sending to your future
grandchildren”
-Gary Vaynerchuk
23. Share pair break
Turn to the person next to you and discuss:
What will the blog conversation focus on, year-round?
What connects to your audience?
Identify 1- 3 conversation themes
25. “The best person to write the blog
is the person most excited about it”
- Case Foundation
http://www.casefoundation.org/spotlight/technology/start_nonprofit_blog
27. Types of content
Behind the Scenes
Calls to Action
Personal Stories
Achievements
Interviews
Alumni thoughts
52 different types of blog posts that
workhttp://www.problogger.net/archives/2011/09/03/52-types-of-blog-posts-
that-are-proven-to-work/
28. Plan for content
Invite multiple authors and guest posts
Purchase needed audio, video, photo tools
Create a set content calendar with set posting dates
and topics
Cross-post, republish to comparable or “sister” blogs
30. Research content ideas
Set up Google alerts
Search Twitter
Industry blogs, newsletters, tweets
Set up online RSS feeds
Read other camp and industry blogs
32. Storytelling principles
Have a point of view
Know your story: tell it in many
different ways
Integrate a story arc, if possible
Highlight compelling characters
37. Share pair break 2
Turn to the person next to you and discuss:
1. What types of content can you generate?
2. Name a major challenge to creating content
41. Reach out to those you want to attract
Educators
Federations
Foundations
Mom bloggers
Alumni bloggers
Local synagogues
…and more
http://www.flickr.com/photos/77941960@N00/4074083883/
42. Comment on
their blogs,
without
talking about
yourself
Great idea,
introduces
you to them
And they
will check
out your
blog!
43. Added bonus: community-building practices
Remember the ABCs: Always Be Commenting
Comment on at least 3 other blogs weekly, create a
routine of blogs you regularly comment on
Invite comments through DMs, @messages,
Facebook Posts, newsletters – ask for thoughts!
Create a roster of guest contributors: alumni,
donors, influencers, campers
44. Added bonus: social widgets develop blog
community
Install a social commenting system such as Discuss, or
the Facebook Commenting plugin
Feed latest posts to the website, Twitter, Facebook, and
side of the blog
Include a “latest comments” widget on the sidebar of the
blog
Enable RSS feeds and “subscribe to blog” options
55. Don’t Forget to Measure!
Google analytics
Blog analytics
Google feedburner
Comments
Tracking online mentions
(socialmention,
tweetmeme, etc.)
56. In summary…
1. Define the conversation theme(s)
2. Plan your content: gather, schedule, research
3. Plan for a year-round blog
4. Make the blog your kitchen table conversation space
5. Highlight stories, connect through storytelling
6. Begin to build a community of interest that will sustain
your blog year-round
Flickr creative commons: http://www.flickr.com/photos/89888346@N00/179760033/
Who are you targeting?
What do you know about your target audience? Who IS he/she? Describe that person. Are there two audiences?
NOTE: Getting stories from their constituents - Ask their board members to bring a short personal story or photo from camp to begin each meeting? Collect stories from alumni at reunions (flip cam?)? Make it easy for visitors on Visiting day to share stories? - And make sure they collect them in a central location where they are easy to find. Stress that collecting and telling stories is fun! (and part of the Jewish tradition, no?)
http://createasfolk.com/?p=2435
USE EXAMPLE: Herzl Camp (one of our participating camps) meets before each summer to strategize their communications to various audiences for the entire year and makes sure the photographer and videographer get the content they need for all of those communications. They could think this way for stories, too.
