This presentation gives brief idea about the airtel company and there business strategy.

1. HISTORY
 Sunil Bharti Mittal founded the Bharti
Group in 1976.
 In 1995, Mittal incorporated the cellular
operations as Bharti Tele-Ventures and
launched service in Delhi.
 Key people Mr . Sunil Mittal (Chairman &
MD), Mr . Manoj Kohli (CEO).
 In 2003, the cellular phone operations
were rebranded under the single Airtel
brand.
 In 2005, Bharti extended its network to
Andaman and Nicobar. Mr. Sunil Mittal

2.  In 2009, Airtel launched its first international mobile network
in Sri Lanka.
 In 2010, Airtel acquired the African operations of the
Kuwait-based Zain Telecom.
 In March 2012, Airtel launched a mobile operation in
Rwanda.

3. Worldwide Operations
Its area of operations include
• Airtel Bangladesh, in Bangladesh
• Airtel, in India
• Airtel Sri Lanka, in Sri Lanka
The Indian Subcontinent
• Burkina Faso, Chad, Democratic Republic of the Congo,
Republic of the Congo, Gabon, Ghana, Kenya,
Madagascar, Malawi, Niger, Nigeria, Rwanda,
Seychelles, Sierra Leone, Tanzania, Uganda and Zambia.
Airtel Africa, which operates
in 17 African countries
The British Crown Dependency islands of Jersey and Guernsey, under the brand
name Airtel-Vodafone, through an agreement with Vodafone.

4. Mobile Services

5. Rebranding
 On 18 November 2010, Airtel rebranded itself in India in the first
phase of a global rebranding strategy.
 The company unveiled a new logo with 'airtel' written in lower
case. Designed by London-based brand agency, The Brand
Union.

6. SERVICES FOR US
1. Mobile-
Prepaid -
Postpaid
2.Home
Phones –
Fixed Line
- Fixed
Wireless
Phones
3.Broadban
d & Internet
4.Blackberr
y
6.Wireless
Internet –
Data Card -
USB
Modem
7.Airtel
Digital TV
&
IPTV

7. Other services
3G
• Airtel launched 3G services in Bangalore on 24 January 2011.
• Airtel 3G services are available in 200 cities through its network and in
500 cities through intra-circle roaming arrangements with other
operators.
4G
• Airtel launched 4G services on mobile from February 2014. The first
city to get the service was Bangalore.
• Airtel had 100,000 4G subscribers among 15 cities in India.
Airtel Money
• Airtel has started a new mCommerce platform called Airtel Money in
collaboration with Infosys and SmartTrust.
• Using Airtel Money, users can transfer money, pay bills and perform
other financial transactions directly on the mobile phone.

8. SmartDrive
• SmartDrive is navigation app exclusive to Airtel customers.
• The app features voice-based turn by turn navigation, traffic updates,
and approximate travel time based on current conditions.
iPhone
• The iPhone 3G was rolled out in India in 2008 by Airtel.
• Airtel introduced the iPhone 4 on 27 May 2011 and the iPhone 5 on 2
November 2012.
Digital TV
• The Digital TV business provides Direct-to-Home (DTH) TV services
across India under the brand name Airtel digital TV.
• It started services on 9 October 2008 and had about 7.9 million
customers at the end of December 2012.

9. AIRTEL WAS ALSO THE
FIRST SPONSORER OF CLT20

10. World of opportunities with Airtel
 The summer internships aims at providing exposure to young graduates through live
projects over a period of 2 months.
 This program sees participation from top notch B-schools in India and invites selected
candidates to gain an insight into the airtel way of working.
 Airtel recently launched a Best Project competition amongst interns, to urge them to give
more than100% to their project work.
 Best projects saw the winners earn an iPhone5 as a token of appreciation for the efforts
put into their respective projects.

11. Pre Placement Talks
• Pre Placement Talks are conducted on campuses about the
programs for young professionals, in order to apprise the
students for opportunities.
Application Form
• After pre placement talk, interested candidates are invited to
apply through an airtel application form.
• Form is circulated with the help of respective campus
placement committees.
Shortlisting
• Shortlisting is done on basis of predefined criteria.
• Shortlisting of candidates based on group discussions held on
campus as part of the final selection process.

12. Group Discussion
With over 100 applications coming from each of campuses,
shortlisting becomes herculean task.
Thus group discussion comes into picture and play significant
role in getting final set of shortlist.
Final interviews
Final interviews for shortlisted candidates takes place on
their respective campuses.
Interviews are conducted by a panel of atleast 2 people
along with business HR and member of airtel.
Final offers
After final interviews airtel communicates final offers for the
campus to the placement committee which then in turn
inform the candidates.

13. PMS @ AIRTEL
Planning
Monitor
Rewarding
Rating Developing

14. BUSINESS SRATEGY OF AIRTEL
 Business process management.
Process innovations and continuous improvement through
people involvement.
 Problem investigation by “Fact based – Root cause
analysis.
 Result oriented.
 Past experience –” when went wrong and what can go
wrong”.
 Clearly defined target customers.

15. Porter’s Five Forces Analysis

16. S.W.O.T ANALYSIS
STRENGTHS Reduced profit margin
Largest wireless
network.
The best performing n
etwork coverage in
India.
Partners with leading P
hone manufacturers
for distribution.
Penetration into the
rural market through
collaboration with
IMIMobile to launch
‘Cell Shakti ’.
due to increasing
cost per minute
and falling selling
price.
Increased debt by acq
uiring companies in
newer markets.
Charging for customer
care.
Preparedness towards
the changing
role of telecom i.e. shift
ing focus from calls
and SMS’
WEAKNESS

17. The entry into the
newer markets
of Africa as the dome
stic market goes
through a state of
unrest.
Large section of the
population which is
not exposed to
internet need better
connectivity.
Mobile Banking
Services.
OPPORTUNITIES
Too many players.
Customer preference
of price over
performance.
Internet based
services such as
Skype and Gtalk take
over a part of the
tele-communication.
domain.
THREATS

18. AIRTEL & FAYOL’S PRINCIPLES
• A complicated work is divided into many small jobs and
each small job is allocated to individuals.
• When the individual does the job again and again he
becomes expert in it and this leads to specialization.
Division of labour
• It crops up with authority.
• It is the obligation of a person to perform his duties
towards a job.
Responsibility
• Discipline is very much essential for the smooth running of
any organization.
• The essence of discipline is obedience, with in the limits
fixed by the agreement between management and its
employees.
Discipline

19. • A subordinate should receive orders and instructions from
one superior only.
• If it is not followed, there will not be any discipline.
Unity of Command
• Similar activities should be grouped together under one
manager.
• Only then all efforts could be directed towards the
common goal.
Unity of Direction:
One head – One
Plan.
• If the power and responsibilities are retained at top level
management, the organization is centralized.
• Only the top executive at the centre takes all the
decisions.
Centralization

20. Leadership in business

21. COMPANY’S VISION & MISSION
 Company’s VISION
“By 2015 airtel will be most loved brand, enriching the lives of millions.”
 Company’s MISSION
 Error- free service delivery
 Innovative products and services
 Cost efficiency
 Unified Messaging Solutions

22. Conclusion
Airtel has applied great strategies and has
been one among the best in customer care
by offering great services to the customers
and major reason for its success are its
innovative ideas and technologies.