Max Katz presents on building rich internet applications (RIA) with JavaFX. Some key points: - JavaFX is a tool for building RIA applications across devices like web, mobile, and desktop. It focuses on web and enterprise applications. - JavaFX uses a declarative and procedural expression language called JavaFX Script and integrates with Java classes. - Exadel has developed a JavaFX plugin for Eclipse that provides features like a JavaFX perspective and project creation wizard to help develop JavaFX applications. - Exadel also provides frameworks like Flamingo that connect JavaFX and Flex with backend technologies like Seam and Spring, and Fiji that integrates JSF with Flex or JavaFX