Talk at Europeana Food & Drink Callenge Award Event, Rome, 30 January, 2015

1. Creative Re-Use of Cultural
Heritage: Europeana Creative
Max Kaiser, Austrian National Library
Europeana Food & Drink
First Open Innovation Challenge Award Event
Università degli Studi di Roma La Sapienza
Rome, January 30, 2015
@maxkaiser
max.kaiser@onb.ac.at

2. www.slideshare.net/maxkaiser

3. project overview
reuse of cultural heritage content
lessons learned
GLAMs and Creative Industries

5. creative re-use of
digitised content

9. how?

10. critical mass of content for re-use
Europeana Content Re-use Framework
Europeana Labs & technical infrastructure
co-creation events
five Pilots
series of challenge events with the creative industries
incubation of the most viable projects

11. the project

12. February 2013 – July 2015 (30 months)
CIP ICT PSP Best Practice Network
Call: CIP-ICT-PSP-2012-6
• Theme 2: digital content, open access and creativity
26 partners from 14 EU member states
Coordinated by the Austrian National Library
835 person-months effort
Budget: € 5,312,514
EU contribution: € 4,250,000

13. project partners

14. content providers
Europeana
creative industries hubs
living labs
technical & multimedia experts
business planning specialists

16. Europeana Labs

17. “Europeana Labs is a playground for
remixing and using your cultural and
scientific heritage.”
“It is both an online space and a
network of real-world places for
inspiration, innovation and sharing.”
brand proposition

18. what is the goal?
achieve much higher rates of use of
Europeana (Network) metadata and
associated content

19. who are the users?
the developer inspired to or paid to
develop based on our API and/or code
the creative industry professional or
entrepreneur with a commercial motivation
to remix or republish heritage
the designer-developer or multi-disciplinary
teams who want to do both of the above

21. labs.europeana.eu

25. content
re-use ....

29. Europeana will be highlighting
digital objects that meet re-use
recommendations
additional search tools that allow to
identify content suitable for re-use
Europeana will expose direct link to
full-size object via API
content for re-use

30. images with min. 800px
direct links to 300dpi images
rights statements that allow re-use
Europeana re-use requirements

32. Content / Media File Checker
examines digital objects linked from Europeana
recognises file formats
determines resolution of still images and video files
determines the sample rate and bit depth of audio
determines if a text file can be fully searched

33. Content Re-use Framework
extension of the existing Europeana
Licensing Framework
allows to find digital objects with quality for
re-use and appropriate rights statement
enables (re-)users to retrieve objects via
direct links

34. Lessons
Learned

35. ‘Gimme great,
high-res reusable content’
re-use Framework requires commitment
from everyone
use the Content Checker! (Q1 2015)

36. Pilots

37. Pilot workflow
plan design prototype deploy
incubate
refine
evaluate
co-funded pilot incubated spin-off
challenge

38. Co-Creation

39. a space to work…
What: Discussions and co-design activities around
content and processes for digital/offline projects
Why: In order to inspire, guide and help the development
of pilots and projects
When: At the very beginning of ideas and concepts
Where: In ad hoc open and collaborative spaces/contexts
Who: - Professionals from the Creative Industries
- Content providers / Heritage institutions
- Developers / programmers of applications
- Designers and creative minds of different fields
- Other stakeholders

40. 5 Themes – 5 Pilots – 3 (5) Challenges
Started Nov. 2013Started May 2013 Started
May 2014

41. History Education Pilot

42. History Education
Historiana Apps
An exemplar application of the Analysis Tool using a satirical map from the National Library in France. The Analysis tool can be used for free by
educators to create their own online learning activities at http://apps.historiana.eu. For a video tutorial, click here.

43. Natural History
Education Pilot

44. serious adventure
game

45. located in
Museum
für Naturkunde
in Berlin

46. MemoryMatch:
game for children

48. Social Networks Pilot

49. ‘Sound Connections’

50. invite communities
to interact
enrich sounds with
Europeana materials
and other websources

51. Tourism Pilot

54. recreate paintings and
images and share via
social media

57. we need paintings
with licenses for
re-use

58. Design Pilot

60. Lessons
Learned

61. know your users
make use of (existing) communities
be open to communities, be prepared to be surprised
be clear about what you want people to do/share
give examples and context
content needs to be “fit for purpose”: high quality, high
resolution, allow easy and secure re-use
emotion: be playful and provide fun
be flexible

62. Challenges

63. identify, incubate and spin-off viable
projects
based on the 5 thematic areas of
Europeana Creative
pilots as inspiration
Challenge winner receives support
package
– technical, strategic and business support to help
develop the idea and get the business started

64. GLAMs and
Creative Industries

65. What Creative Industries
want
content:
high quality (and curated) content
pre-selected content collections
show possibilities of available
metadata
technical:
further developed integration of Europeana API
improved search functionality in Europeana and via
Europeana API

66. What do GLAMs need
to offer?
content “fit for purpose”
high quality
easy access – easy to find
interesting material
open licenses
sufficient metadata
tagging, filtering
technical aspects
available direct link, reuseable format

67. more information

70. www.europeanacreative.eu
twitter.com/eCreativeEU
www.facebook.com/EuropeanaCreative
http://ecreativedesign2015.istart.org/

71. Max Kaiser
@maxkaiser
max.kaiser@onb.ac.at
Thank you!