1. Profit + Soul = The New Sustainable
Business Model
Presented By:
Brent Chudoba, Vice President and General Manager, SurveyMonkey Audience
Jon Scott, Director of Corporate Relations and Legacy Gifts, Clean Water Fund

2. Why Should You Care?
There were
approximately 476,000
new businesses
launched in 2013, well
above the dot.com
boom 15 years ago.*
*Kauffman Index of Entrepreneurial
Activity Report
A total of $9.5B in 951 deals
was invested in the first quarter
of this year, up 12% in dollars
and down 14% in the number of
deals compared to the 4th
quarter of 2013.*
*PWC Moneytree
Venture capital investors
funded about 1500 startups
last year, with Angel
investors backing over
50,000 more.*
*David S. Rose, CEO of Gust
Changing the world cannot fall solely on the shoulders of nonprofits.
For-profits must dedicate their resources to affect positive social and
environmental change. Today, the biggest opportunity lies in underpinning
business models with altruistic values, particularly in early stage
companies.

3. What Will I Learn Today?
How to set realistic, scalable goals for corporate giving
What’s triple bottom-line? Why does it matter?
How to find the “glass slipper” business model that works
for you
How customers, employees & partners are seeing the
change

4. First Ask Yourself…
• Revenue; make more money
• User Acquisition; gain more customers
• Customer Retention; keep your customers happy
• Marketing; drive awareness and positive brand associations
• Value Proposition; increase your product or service offering
Create a model that works for you.
What part of your business aligns best with social good?

5. Shift Your Thinking: The Triple Bottom Line
*
* Image fromhttp://renewhempstead.com/triplebottomline/
The concept of a triple bottom line adds
two more bottom lines: social and
environmental concerns. The three
together are often paraphrased as
"Profit, People, Planet," or referred to as
"the three pillars.”

6. Revenue & Triple Bottom Line

7. Scalable > Excess: Salesforce’s 1/1/1 Model
By donating 1% of employees’ time, products and profits to charity, the
company built a model that is scalable to the size of their business. As a
business grows, so does how much they give back.

8. User Acquisition & Value Proposition

9. Use What You Have: Lyft for Good
“Lyft for Good” empowers anyone who sees a community need to fill that
need with Lyft. Inspired by their drivers who’ve taken initiative in their own
communities, they have turned this public service into a nationwide program.

10. Make Sure the Shoe Fits: Tom’s Shoes
Toms' business model has been referred to as the "one for one concept"
business model, referring to the company's promise to deliver a pair of free,
new shoes to a child in need for every sale of their retail product.

11. Marketing

12. Pass Your Knowledge: Microsoft YouthSpark
Microsoft provides cash grants to eligible organizations whose missions and
activities support youth development. They donate software and services to a
broad array of eligible nonprofit organizations.

13. Use What You’ve Got: LinkedIn for Good
“LinkedIn For Good’s” mission is to connect talent with opportunities;
professionals can to apply their skills to make a positive impact on the world.

14. Case and Point:
Clean Water Fund

15. All of the mentioned companies have chosen to change their business model
to give back in different ways. Then what happens?
We’d like to introduce Clean Water Fund’s, Jon Scott, to share how changing
a business model is affecting thousands.
The Impact of Giving

16. Clean Water Fund: Who Are We?
Clean Water Fund's mission is to develop strong grassroots environmental
leadership to bring together diverse constituencies to work cooperatively for
changes that improve their lives. We focus on health, consumer,
environmental and community problems.

17. The Impact of Giving
□□□
More exposure, more
donations
Clean Water now and in
the future
Message amplification
* Image Source: http://www.vagabondjourney.com/water-wars-in-istanbul-turkey/

18. Who Do We Partner With?

19. Why It Matters For Any Non-Profit
Multiplier effect
Releases huge amounts of
pent-up potential
Helps achieve immediate
and future goals

20. Key Takeaways
Do what works for you
Triple your bottom-line
Watch the impact happen

21. Q&A