Your next step here : ==> http://www.your-digital-life.net/ezmethod4you Although mobile marketing and social media get the most attention recently, email marketing remains the pillar in digital marketing. According to research, with the application of email marketing best practices, email has undoubtedly more dominance in the online business than ever. Email marketing is the key to enhance brand loyalty of customers, lead businesses to online and offline channels, incorporates multi-marketing ways and strengthens the development of social networks. Email marketing is the best means to deliver message to the target audience. In establishing effective email marketing, the following are some of email marketing best practices that can be helpful to make emails highly notable and to realize the desired results. • Personalization – Personalization deals to the improvement of response rate by way of personalizing email content. This requires effective use of imaginative means other than just addressing the recipient by their first name. • Subject Line – The subject line must be kept short and direct. Be cautious not to use words that may be considered “junk” by the spam filters. • Testing – Used to test the email content with the top email customers and providers in order to guarantee that it is visible to the most number of users. • Success Measurement - This measurement ensures the outline of your email marketing key performance indicators such as open rate, click-through rate, delivery rate, bounce rate, referral rate, unsubscribe rate and the number of spam complaints. • Content Width – Limit the email content up to 650 pixels only. Email customers usually open email content inside window pane. Therefore, they do not see content automatically if it is beyond such boundary. • Images and Text– Stop placing text within images. Email clients do not usually download images automatically, which means the content is not readily viewable at first sight. • Over Spamming – Refrain from sending many emails to the target audience, unless they are expecting them. • Keep the Message Relevant – Customers are appreciative in receiving emails that have significance. Never offer them things that they do not sign up for. • Call-To-Action – Content must be clear at all times, constant and relays understandable call-to-action. These email marketing best practices when applied consistently will deliver favorable returns in your email marketing efforts.

1. Today’s Email Marketing Best Practices
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2. Today’s Email Marketing Best Practices
Although mobile marketing and social media get the most
attention recently, email marketing remains the pillar in digital
marketing. According to research, with the application of
email marketing best practices, email has undoubtedly more
dominance in the online business than ever.
Email marketing is the key to enhance brand loyalty of
customers, lead businesses to online and offline channels,
incorporates multi-marketing ways and strengthens the
development of social networks. Email marketing is the best
means to deliver message to the target audience.

3. Today’s Email Marketing Best Practices
In establishing effective email marketing, the
following are some of email marketing best
practices that can be helpful to make emails
highly notable and to realize the desired results.

4. Today’s Email Marketing Best Practices
• Personalization – Personalization deals to the improvement of response
rate by way of personalizing email content. This requires effective use of
imaginative means other than just addressing the recipient by their first
name.
• Subject Line – The subject line must be kept short and direct. Be cautious
not to use words that may be considered “junk” by the spam filters.
• Testing – Used to test the email content with the top email customers and
providers in order to guarantee that it is visible to the most number of
users.
• Success Measurement - This measurement ensures the outline of your
email marketing key performance indicators such as open rate, click-
through rate, delivery rate, bounce rate, referral rate, unsubscribe rate
and the number of spam complaints.

5. Today’s Email Marketing Best Practices
• Content Width – Limit the email content up to 650 pixels only. Email customers
usually open email content inside window pane. Therefore, they do not see
content automatically if it is beyond such boundary.
• Images and Text– Stop placing text within images. Email clients do not usually
download images automatically, which means the content is not readily viewable
at first sight.
• Over Spamming – Refrain from sending many emails to the target audience, unless
they are expecting them.
• Keep the Message Relevant – Customers are appreciative in receiving emails that
have significance. Never offer them things that they do not sign up for.
• Call-To-Action – Content must be clear at all times, constant and relays
understandable call-to-action.

6. Today’s Email Marketing Best Practices
These email marketing best practices when applied
consistently will deliver favorable returns in your
email marketing efforts.
In order to get the best results in your efforts
always be tweaking and improving and tracking
your results for overall improvement. If you remain
consistent you will learn what works best and what
doesn’t work for your online business.

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