Social Media Marketing for Small Business 101
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An overview of how the marketing landscape has changed and a series of case studies on how social media marketing has been beneficial for a range of Australian small, medium and large businesses.
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Social Media Marketing for Small Business 101
- 1. How to improve business PROFITS with Social Media
- 4. About me: Matt Granfield
- 9. The Marketing Landscape: Where We’re At...
- 10. “ Word of Mouth” was the first form of marketing. And it as has ALWAYS been the most effective way of getting new business. People have always trusted their friends opinions…
- 11. Hey Maximus, Poncius in front of me reckons I need a new anti-perspirant, you always smell nice, what do you use? Centurio, it never lets me down!
- 13. The Yellow Pages used to work
- 14. If you wanted to reach more people you put an ad in the local paper…
- 15. Or bought a 30 second commercial on TV.
- 16. But the landscape has changed…
- 20. McKinsey and Co. estimate that 2/3 of the economy is now influenced by personal recommendations…
- 29. “ 70% of Internet users in Australia visited a social networking site in June 2009, up 29% from 2008...” Source: Comscore, http://www.comscore.com/Press_Events/Press_Releases/2009/8/2_Million_More_Australians_Go_Social_in_2009
- 30. That’s about 11 million people
- 31. And so there’s a perception among business owners that if you’re not doing some sort of social media marketing, you’re missing out.
- 32. And so there’s a perception among business owners that if you’re not doing some sort of social media marketing, you’re missing out. It’s, for the most part, true.
- 33. Introduction to the main Social Networks and Case Studies
- 41. How Does Advertising Work?
- 42. How Does Advertising Work?
- 47. Problem : New cafe, needs business (sales) Key Influencers : Coffee Lovers, Vocal Early Tech Adopters, Business Leaders, Local Press
- 50. Results...
- 65. Re-Cap
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