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branding Haiti
- 1. GROUP HI : IT HYPER ISLAND Brief: Create a brand identity, design guidelines and implement a set of applications for the country of Haiti. Research and analyze the country from the following dimensions: Tourism, Heritage and Culture, Business ʼaspectʼ and Quality of life. Choose to focus on 1-2 of the dimensions when developing the countryʼs brand identity.
- 5. CORRUPT
- 6. CORRUPT
- 7. AGRICULTURE
- 9. SMALL SCALE FARMING 1/3 1/3 1/3 HECTARE HECTARE HECTARE
- 10. SMALL SCALE FOOD CONSUPTION FARMING 1/3 1/3 1/3 HECTARE HECTARE HECTARE IMPORTED
- 11. SMALL SCALE FOOD CONSUPTION DEFORESTATION FARMING 1/3 1/3 1/3 HECTARE HECTARE HECTARE IMPORTED
- 12. SMALL SCALE FOOD CONSUPTION DEFORESTATION FARMING 1/3 1/3 1/3 HECTARE HECTARE HECTARE IMPORTED EVOLVE
- 13. SMALL SCALE FOOD CONSUPTION DEFORESTATION FARMING 1/3 1/3 1/3 HECTARE HECTARE HECTARE IMPORTED EVOLVE PROFIT
- 14. SMALL SCALE FOOD CONSUPTION DEFORESTATION FARMING 1/3 1/3 1/3 HECTARE HECTARE HECTARE IMPORTED EVOLVE PROFIT REBUILD
- 16. DONATE PASSIVE
- 17. DONATE INVEST PASSIVE ACTIVE
- 18. 1 2 3 EVOLVE PROFIT REBUILD WHY HOW CHANNELS
- 19. Conclusion Investors Haiti
- 20. Logotype Secondary logo Minimum logo size Social profile size Website fav icon
- 21. Logotype grayscale & tint
- 22. Color palette CMYK: 50c 0m 100y 0k Pantone: 369 C solid coated RGB: r124 g207 b50 HEX: #7CCF32 CMYK: 50c 0m 100y 30k Pantone: 370 C solid coated RGB: r89 g155 b36 HEX: #599B24 CMYK: 50c 0m 100y 60k Pantone: 364 C solid coated RGB: r51 g107 b17 HEX: #336B11 CMYK: 100c 0m 30y 30k Pantone: 321 C solid coated RGB: r0 g135 b147 HEX: #008793
- 23. Typography Logo font: Peppermint 1234567890 !@£$%^&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmanopqrstuvwxyz Text font: Museo 1234567890 !@£$%^&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmanopqrstuvwxyz Web font: Helvetica 1234567890 !@£$%^&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmanopqrstuvwxyz
- 24. Imagery
- 27. Campaign DONATION IS PASSIVE DONATION IS PASSIVE INVEST IS ACTIVE INVEST IS ACTIVE
- 28. Campaign
Hinweis der Redaktion
- Introducing\nHello we are group HI:IT..............\n
- Today\nToday the financial problems in Haiti is huge. 1% of Haiti's richest people own nearly half of the country's wealth. Haiti is ranked as one of the most corrupt nations in the world with a flattering 163 place on the “best countries to do business with list” (there is 183 country's on the list) 30-40% of their total GNP is made by foreign aid!\n\nToday one year after the devastating earthquake 2010 the situation is that ⅔ of the population is unemployed. The country is totally relying on aid and Haiti has become a humanitarian catastrophe.\n
- Today\nToday the financial problems in Haiti is huge. 1% of Haiti's richest people own nearly half of the country's wealth. Haiti is ranked as one of the most corrupt nations in the world with a flattering 163 place on the “best countries to do business with list” (there is 183 country's on the list) 30-40% of their total GNP is made by foreign aid!\n\nToday one year after the devastating earthquake 2010 the situation is that ⅔ of the population is unemployed. The country is totally relying on aid and Haiti has become a humanitarian catastrophe.\n
- Today\nToday the financial problems in Haiti is huge. 1% of Haiti's richest people own nearly half of the country's wealth. Haiti is ranked as one of the most corrupt nations in the world with a flattering 163 place on the “best countries to do business with list” (there is 183 country's on the list) 30-40% of their total GNP is made by foreign aid!\n\nToday one year after the devastating earthquake 2010 the situation is that ⅔ of the population is unemployed. The country is totally relying on aid and Haiti has become a humanitarian catastrophe.\n
- Today\nToday the financial problems in Haiti is huge. 1% of Haiti's richest people own nearly half of the country's wealth. Haiti is ranked as one of the most corrupt nations in the world with a flattering 163 place on the “best countries to do business with list” (there is 183 country's on the list) 30-40% of their total GNP is made by foreign aid!\n\nToday one year after the devastating earthquake 2010 the situation is that ⅔ of the population is unemployed. The country is totally relying on aid and Haiti has become a humanitarian catastrophe.\n
- With this in mind and that over 60% of the Haitian population is farmers we decided to focus on the business sector for the branding of Haiti. More specific the agricultural business sector.\n
- Where are Haitian farming today?\n\nThe average plot of land is around ⅓ of a hectar, with farmers owning between three and five plots. Less than half the country's food consumption is from domestic production. Haiti hasnt been able to feed itself since the 1970s. And the deforestation is massive because Haitians still use wood and charcoal as their primary fuel source. \n\nSo Haiti needs to rebuild their forests, make profitable business with the world and evolve their businesses to more effective models. We see tremendous opportunities for growth in the Haitian agriculture and we think its the best way to get money to a large amount of people.\n
- Where are Haitian farming today?\n\nThe average plot of land is around ⅓ of a hectar, with farmers owning between three and five plots. Less than half the country's food consumption is from domestic production. Haiti hasnt been able to feed itself since the 1970s. And the deforestation is massive because Haitians still use wood and charcoal as their primary fuel source. \n\nSo Haiti needs to rebuild their forests, make profitable business with the world and evolve their businesses to more effective models. We see tremendous opportunities for growth in the Haitian agriculture and we think its the best way to get money to a large amount of people.\n
- Where are Haitian farming today?\n\nThe average plot of land is around ⅓ of a hectar, with farmers owning between three and five plots. Less than half the country's food consumption is from domestic production. Haiti hasnt been able to feed itself since the 1970s. And the deforestation is massive because Haitians still use wood and charcoal as their primary fuel source. \n\nSo Haiti needs to rebuild their forests, make profitable business with the world and evolve their businesses to more effective models. We see tremendous opportunities for growth in the Haitian agriculture and we think its the best way to get money to a large amount of people.\n
- Where are Haitian farming today?\n\nThe average plot of land is around ⅓ of a hectar, with farmers owning between three and five plots. Less than half the country's food consumption is from domestic production. Haiti hasnt been able to feed itself since the 1970s. And the deforestation is massive because Haitians still use wood and charcoal as their primary fuel source. \n\nSo Haiti needs to rebuild their forests, make profitable business with the world and evolve their businesses to more effective models. We see tremendous opportunities for growth in the Haitian agriculture and we think its the best way to get money to a large amount of people.\n
- Where are Haitian farming today?\n\nThe average plot of land is around ⅓ of a hectar, with farmers owning between three and five plots. Less than half the country's food consumption is from domestic production. Haiti hasnt been able to feed itself since the 1970s. And the deforestation is massive because Haitians still use wood and charcoal as their primary fuel source. \n\nSo Haiti needs to rebuild their forests, make profitable business with the world and evolve their businesses to more effective models. We see tremendous opportunities for growth in the Haitian agriculture and we think its the best way to get money to a large amount of people.\n
- Where are Haitian farming today?\n\nThe average plot of land is around ⅓ of a hectar, with farmers owning between three and five plots. Less than half the country's food consumption is from domestic production. Haiti hasnt been able to feed itself since the 1970s. And the deforestation is massive because Haitians still use wood and charcoal as their primary fuel source. \n\nSo Haiti needs to rebuild their forests, make profitable business with the world and evolve their businesses to more effective models. We see tremendous opportunities for growth in the Haitian agriculture and we think its the best way to get money to a large amount of people.\n
- Where are Haitian farming today?\n\nThe average plot of land is around ⅓ of a hectar, with farmers owning between three and five plots. Less than half the country's food consumption is from domestic production. Haiti hasnt been able to feed itself since the 1970s. And the deforestation is massive because Haitians still use wood and charcoal as their primary fuel source. \n\nSo Haiti needs to rebuild their forests, make profitable business with the world and evolve their businesses to more effective models. We see tremendous opportunities for growth in the Haitian agriculture and we think its the best way to get money to a large amount of people.\n
- Where are Haitian farming today?\n\nThe average plot of land is around ⅓ of a hectar, with farmers owning between three and five plots. Less than half the country's food consumption is from domestic production. Haiti hasnt been able to feed itself since the 1970s. And the deforestation is massive because Haitians still use wood and charcoal as their primary fuel source. \n\nSo Haiti needs to rebuild their forests, make profitable business with the world and evolve their businesses to more effective models. We see tremendous opportunities for growth in the Haitian agriculture and we think its the best way to get money to a large amount of people.\n
- Where are Haitian farming today?\n\nThe average plot of land is around ⅓ of a hectar, with farmers owning between three and five plots. Less than half the country's food consumption is from domestic production. Haiti hasnt been able to feed itself since the 1970s. And the deforestation is massive because Haitians still use wood and charcoal as their primary fuel source. \n\nSo Haiti needs to rebuild their forests, make profitable business with the world and evolve their businesses to more effective models. We see tremendous opportunities for growth in the Haitian agriculture and we think its the best way to get money to a large amount of people.\n
- Insight/concept\n\nSo how can we support the Haitian agriculture? This lead us to our concept which we based on the insight that donating is passive, investing is active.\n\nWe think that by actively investing in a project you will get a better understanding and insight in the country. And by turning the Haitian people to receiver of investments instead of donation we believe that Haitians will feel pride and hope for the future.\n
- Insight/concept\n\nSo how can we support the Haitian agriculture? This lead us to our concept which we based on the insight that donating is passive, investing is active.\n\nWe think that by actively investing in a project you will get a better understanding and insight in the country. And by turning the Haitian people to receiver of investments instead of donation we believe that Haitians will feel pride and hope for the future.\n
- The first step: Evolve\n\nWhy: First of all Haiti needs to evolve their agriculture. Because the countryside is one of few job sectors that remained fairly intact after the earthquake. And because 66% of the people live by farming its very important to get that sector going. Also Haiti imports to much and becomes fragile for example world food crisis. \n\nHow: By initiating farmers cooperative and target it to small scale investors (like yo and me) through crowd funding we think the farming sector can be much more effective. Crowd funding is a model where many people go togheter to fund a specific project.\n\nChannel: The channels we will use for this is internal with buses (campaigns on wheels) and external with a web based platform for farmers and investors to interact.\n
- In conclusion\nWe have created a organisation which will be the link between international investors and Haitian farmers. The organisation will be located in Haiti and use a webbased plattform for investers to monitor and interact with the Haitian cooperative.\n\nThe goal is to show the world that Haiti is more than the corruption, the poverty and the bad politics. Its a country where business is actually are growing. Were are not branding the country with their flag and tagline etc, we are creating a organistation which will help people to get an better insight to the country. We call it Grow Haiti and this is the branding of that organisation.\n
- The concept for our logo type is reflecting the interaction between international investors and the Haitian agriculture. The use of these colors reflect the same approach through green, as a symbol for growth and agriculture, and through, more cold, business like blue that also is a color of Haitian flag.\nSelection of the logo typography is also driven by the same approach. Finding the type that is somewhere in between, strong, business like, straight type, and organic typography.\n
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- Museo is the font that has many weights and is good to use in headers.    \n
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