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Putting the Wonder back into Wonderbra 11 November 2009
Remember This?
Objectives: Recover the Glamour ,[object Object],[object Object],[object Object],[object Object],[object Object]
A (Nearly) Complete Campaign
Execution: Everywhere
Driving Conversation on  Drip at a Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Coverage: Everywhere Teese site  and film  launched Product launched Film  released,  main site  launched
Flickr: Our biggest surprise ,[object Object],[object Object],[object Object]
Overall Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Coolest chart of all

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