Mary Canady's 5 minute presentation at Scripps Research Institute Open Mic Night September 9 2015, with links to resources.

1. Postdoc Open Mic Night
Sept. 9, 2015
Mary Canady, Founder SDBN

2. Who Am I?
• Then
• Trained as a biochemist, loved bench
work
• Loved online tools, pretty pictures, events
• Now
• San Diego Biotechnology
Network/Synthetic Genomics
• Network of 20,000
• Marketing, events, writing, speaking
• Science Communication/#SciComm
enthusiast
I have found my niche and am happy

3. Why #SciComm?
• Biomedical funding is down
• Communication & Outreach = better
public perception, outcomes
• Vaccines, GMO…
• Celebrities are the “experts”!!
• Career opportunities exist
• It’s fulfilling and important

4. Get Involved!
• Ignite San Diego
• Talk deadline Friday, DO IT!!
• #Scicomm Camp
• Nov 13-15, Malibu
• League of Extraordinary Scientists & Engineers
• Reuben H. Fleet Science Museum/Two
Scientist Walk Into A Bar
• The Wet Lab/San Diego Library Citizen Science
Lectureship
• San Diego Science & Engineering Festival

5. • SDBN News & Local Blogs sdbn.org
• Comprehensive Feed, Email Updates
• SDBN Directory sdbn.org/directory
• 430+ local companies
• SDBN Calendar sdbn.org/calendar
• Events every week, some free
• SDBN Jobs sdbn.org/jobs
• 5+ New Jobs Daily, Email Updates
• Join, Connect, Grow sdbn.org/join

6. What Online Tools
Should I Use?
Application Description Good for How To Use
LinkedIn Professional
networking
•Personal brand
•Job hunting
•Leads
•Complete profile
•Join/start groups
•Engage
Twitter Sharing
information with
short updates
•Personal brand
•Connecting via
content
•Events
•Find a niche
•Follow
hashtags/users
Blog Dynamic website
with daily-weekly
articles
•Personal brand
•Connecting with
peers
•Create blog
according To brand
•Find others, interact
via comments/Twitter
Google+ Social networking
“back layer”
•Sharing information
•Increasing search
engine visibility
•Hangouts
•Add colleagues to
circles
•Join communities
•Use Hashtags
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