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05/28/11 BarCampRDU July 22, 2006
Sex & The Death Of Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],05/28/11 BarCampRDU July 22, 2006
Sex & Death of Advertising: Who Am I ,[object Object],[object Object],[object Object],[object Object],[object Object],05/28/11 BarCampRDU July 22, 2006 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Sex & The Death of Advertising? ,[object Object],[object Object],[object Object],05/28/11 BarCampRDU July 22, 2006 “ Food, sex, children and health are surefire attention grabbers.”  - Attention Economy pg. 62
Sex doesn’t work anymore = push advertising is dead.  05/28/11 BarCampRDU July 22, 2006
What killed advertising….We Did…The World Did.  ,[object Object],[object Object],05/28/11 BarCampRDU July 22, 2006 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Death of Advertising ,[object Object],[object Object],05/28/11 BarCampRDU July 22, 2006 The average American is targeted by 3000 messages per day.  That includes phone calls, e-mail, meetings, conversations.  -- Data Smog by David Shenk
Random Ad Thoughts ,[object Object],[object Object],[object Object],05/28/11 BarCampRDU July 22, 2006
Part II: Identifying What’s Next: WOM ,[object Object],05/28/11 BarCampRDU July 22, 2006
Part II: Identifying What’s Next: Long Tails ,[object Object],[object Object],05/28/11 BarCampRDU July 22, 2006
Part II: Identifying What’s Next: Purple Products ,[object Object],[object Object],[object Object],05/28/11 BarCampRDU July 22, 2006
Part II: Identifying What’s Next: Search Marketing ,[object Object],[object Object],05/28/11 BarCampRDU July 22, 2006
Part II: Identifying What’s Next: Random Thoughts? ,[object Object],[object Object],05/28/11 BarCampRDU July 22, 2006
Sex and the Death of Advertising: Contact Martin ,[object Object],[object Object],05/28/11 BarCampRDU July 22, 2006

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Sex death-advertising