Sell in Multiple Channels Using Video
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We often praise video as the most cost-effective use of marketing dollars - it is a piece of content that you can use in multiple channels without more production costs. The most obvious use for video is on a company website, but there are multiple other channels both on and offline where you can use video at no additional cost.
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Sell in Multiple Channels Using Video
- 1. SELL IN MULTIPLE CHANNELS USING VIDEO
- 3. WHY VIDEO? Most cost-effective use of marketing dollars One piece of content in multiple channels without additional production costs Most obvious use is on company website, but there are multiple other channels on and offline where you can use with no additional cost, including: SOCIAL NETWORKS LOCAL SEARCH BLOGS TRADESHOWS SALES MEETINGS EMAIL VIDEO SHARES
- 4. COMPANY WEBITE PRODUCT CUSTOMER OTHER PAGES TESTIMONIAL PAGES Did you know that Having a customer Make a video about using video on a testimonial in text is your company and product page one thing, but seeing put it on your About increases a and hearing praise Us page, or create a customer's likelihood come directly from the video case study. to buy? If your video customer is another. Both types of video could also be a Create customer are great ways to product demo, place testimonial videos to show and tell your the video on the show potential story quickly. page where your customers how great customer is likely to real people think your make a buying product or service is. decision.
- 5. SOCIAL NETWORKS & BLOGS • Use video to enrich your social profiles, and encourage employees and customers to share with their networks • Add a YouTube application to your Facebook page to enrich the user experience. • Create a LinkedIn "Custom Company Profiles" that allows you to upload more modules including a video about your company that lets potential employees and partners to get to know more about what you do • Send your video link to popular bloggers in your industry and include a brief description of why it is newsworthy
- 6. VIDEO SHARES • YouTube is the king, but other video shares appeal to niche social networks • We use TubeMogul to push content out - it is an easy way to post and track video content across multiple shares • Consider uploading some videos to networks individually - this will allow you to adjust file names and titles to target to multiple audiences • See our Beginner's Guide to Video SEO for more info
- 7. EMAIL • Great way to connect with current and potential customers that may not regularly visit your website • Some email services, like Eyejot, allow you to embed video directly into your email.
- 8. LOCAL SEARCH • Enhance your local listings with video • Right now, Google Places is the only of the big three search engines that allows you to add video to your local profile for free • Some experts have suggested that video may help improve your visibility in local search results.
- 9. TRADESHOWS • Showing video in your tradeshow booth is a great way to attract attention and start a conversation • Some tradeshows have restrictions on audio in booths, so be sure to either include captions in your video or provide headphones for your visitors.
- 10. SALES MEETINGS • Arm your sales force with the video to add to their sales presentation • Just like on a website, a video is a great way to give potential customers a quick overview of your company, product, or service, leaving more time for sales people to answer questions and sell product.
- 11. SUGGESTIONS? QUESTIONS? CONTACT US Martini Media www.martinimedia.com www.martinimedia.com/blog elizabeth@martinimedia.com