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Jive new way_tour_my_sap_24_may2011 final
- 1. The Power of Social Business at SAP
Mark Yolton
Senior Vice President | SAP Community Network
- 2. Let’s Talk...
SAP for the Uninitiated
Our Social Business Landscape
... with JIVE
Moving Forward
Reflecting Back ...
© 2011 SAP AG. All rights reserved. 2
- 3. Run Better with SAP – Leader in Enterprise Software
We Help Organizations Do What They Do... Better
170,000
customers
53,000
Employees
25
Industries
Number 1
Business Applications
Analytic Applications
Enterprise Mobile
SME
© 2011 SAP AG. All rights reserved. 3
- 4. SAP “Run Better” video
http://www.youtube.com/watch?v=MoZiztyYyDc
© 2011 SAP AG. All rights reserved. 4
- 5. JIVE is integral to SAP’s Social Business Architecture
Public By invitation Employees Only
© 2011 SAP AG. All rights reserved. 5
- 6. Massive, Open, Public Communities
Public By invitation Employees Only
SAP
Community
Network
© 2011 SAP AG. All rights reserved. 6
- 7. SAP Community Network: Large, Leading, Impactful
Pioneering Social Business Best-Practices
~ 2.5 million members strong
> 200 countries and territories
~ 20,000 new members / month
~ 1.5 million unique visitors / month
> 4 million visits @ 20 million pages / month
> 250,000 have contributed (ever)
> 100,000 last year
> 2,000 annual top contributors
~ 4,000 posts / day in 360+ forums
~ 2 million topic threads @ 8M messages
~ 8,000 bloggers …
~ 100 SAP Mentors …
> 2 million quarterly newsletter impressions
© 2011 SAP AG. All rights reserved. 7
- 8. Tremendous Growth & Expansion of the
SAP Community Network (SCN)
Launch:
Launch: 2.5M Members
Launch: EcoHub
App Store Code 1.5M UMV
Business Exchange
Launch: Objects Career >100,000
BPX Community Center Contributors /
Add University year
100K Wikis Alliances
1M > 1M Newsletter
Members Community
Members Subscribers
Jive Rebrand:
Forums SCN
SAP Idea Place
Launch: Blogs 1M
Forum
SAP
Posts
Developer
Network
2003 2005 2007 2009 2011
© 2011 SAP AG. All rights reserved. 8
- 9. Today…
SAP Community Network (SCN) is the
Social Network for SAP professionals
(covering developers, IT professionals, business process experts,
business users, business intelligence pro’s, professors and students)
delivering
SOCIAL SOCIAL SOCIAL SOCIAL
I N N OVAT I O N COMMERCE INTELLIGENCE INSIGHT
to SAP customers, partners, employees,
and independent experts
© 2011 SAP AG. All rights reserved. 9
- 10. SCN: The Social Network for SAP Professionals
The Engine for Social Business Acceleration
SOCIAL SOCIAL SOCIAL SOCIAL
OUTCOMES
I N N OVAT I O N COMMERCE INTELLIGENCE INSIGHT
O R C H E S T R AT I O N CULTURE &
ENABLERS
GOVERNANCE
PROGRAMS
& REWARDS
TOOLS
S O C I A L P L AT F O R M
© 2011 SAP AG. All rights reserved. 10
- 11. SCN Uses JIVE for Discussion Forums
…since 2004
Discussion Forums
2004 Implementation
Now: 8M+ Forum Posts
>2M Forum threads
Peak: 6,000+ posts every day
100,000+ contributors per year
Most-popular area on SCN
Massive efficiency engine
(call avoidance via self-service)
© 2011 SAP AG. All rights reserved. 11
- 12. SCN Uses JIVE for Code Exchange
SAP Code Exchange
Developers share code snippets,
tools, extensions… with each other
Beta in 2009 …
Launched 2010
“
60+ Developer Projects
Integration with SCN and
Code Repository
© 2011 SAP AG. All rights reserved. 12
- 13. SCN Uses JIVE for SAP Idea Place
SAP Idea Place
Launched September 2010
Outside-in crowdsourced
innovations
Idea submission, discussion,
collaboration, improvement
Community voting
~10,000 users
>80 idea topics
>2,900 ideas submitted
>12,000 votes
>90 ideas delivered or in
product development
© 2011 SAP AG. All rights reserved. 13
- 14. SAP Runs Better with SAP Community Network
Helping the SAP Ecosystem Do What They Do... Better
“
“SAP has set the standard — certainly within the tech industry
— and offers a good example of the potential. SAP is one of the
leaders in the scale, diversity, and integration of its vast
ecosystem.”
- -John Hagel and John Seely Brown
John Hagel and John Seely Brown
Business Week, 2008
in Business Week
“
SAP ranks in the top ten of "the world's most valuable
brands based on how they leverage social media to
interact with customers.”
- Charlene Li
The World’s Most Valuable Brands. Who’s Most Engaged?
“
“SAP Community Network perhaps illustrates the most
extensive use to date of social media by a corporation.”
- Aspen Institute
© 2011 SAP AG. All rights reserved. 14
- 16. Collaboration Workspace on JIVE
Launched 2007
Collaboration Workspace
Secure IP controls
Trust
Initiated to enable product /
solution innovation
Selective sharing enables
frictionless exchange
50+ gated communities
50,000+ UMV
© 2011 SAP AG. All rights reserved. 16
- 17. Collaboration Workspace on JIVE
BPX Community Roundtables
BPX Community
Roundtables
Launched 2007 & 2008
Private spaces for Partners,
Customers, and SAP Employees
Focused on specific outcomes
Help drive Customer and
SAP Roadmaps
© 2011 SAP AG. All rights reserved. 17
- 18. Collaboration Workspace on JIVE
SAP Docupedia
SAP Docupedia
Interactive crowd-sourced SAP
product documentation
Quality improvements based
on real-world expertise +
customer use-cases
SCN members find, view,
comment, and organize
Collaboratively improve
documentation quality and
completeness
© 2011 SAP AG. All rights reserved. 18
- 19. Collaboration Workspace on JIVE
SAP Premier Customer Network
SAP Premier Customer
Network
Launched 2011
Private, customized portals for
key customers + account team
Collaboration, communication,
document-sharing…
© 2011 SAP AG. All rights reserved. 19
- 20. Internal, Private, Employee-Only Communities
Public By invitation Employees Only
SAP SAP SAP
Community Collaboration Employee
Network Workspace Network
© 2011 SAP AG. All rights reserved. 20
- 21. SAP Employee Network
From Past to Present
2009/10
SAP Employee Network
Social Media, Enterprise Search,
Convergence
2007/8
SAP Corporate Portal Re-launch
Enhanced UI and Personalization
2005
SAP Corporate Portal
Based on SAP Netweaver; B2E
application integration & information
1998
SAPNet
Communication, Team
Collaboration & Self Services
1995-1997
Document Management &
Structure based on R/3 system
© 2011 SAP AG. All rights reserved. 21
- 22. SAP Employee Network on JIVE
…since 2009
40,000+ Unique
Visitors per month
Technology:
Jive Social Business
Software 4.0
Key features:
Discussions
Polls
Blogs
Groups
Communities
Social Networking
© 2011 SAP AG. All rights reserved. 22
- 23. Organizations +
Vertical Spaces
Departments
Organizations
Teams
Projects
Specific Events
Contained Campaigns
Physical Campus Locations
© 2011 SAP AG. All rights reserved. 23
- 24. Topics of Interest +
Horizontal Spaces
Broad Topics
Programs
Emerging Areas
Cross-Organizational
Cross-Topic
© 2011 SAP AG. All rights reserved. 24
- 25. Business Benefits & Member Value
Across SAP’s Social Business Landscape
© 2011 SAP AG. All rights reserved. 25
- 27. Dream: Single Social Collaboration Platform for all of SAP
Public, Gated, Internal … For social innovation, commerce, intelligence, insight +
SAP
Community
Network
SAP
Collaboration
Workspace
SAP
Employee
Network
© 2011 SAP AG. All rights reserved. 27
- 28. We Reached a Decision-Point on our Strategic Direction…
JIVE to under-pin all SAP
Communities:
Internal / employee
Controlled membership
External-facing / open
Massive migration
Modernization
Fully integrated
Continuous innovation
© 2011 SAP AG. All rights reserved. 28
- 30. Why JIVE?
Able to Accommodate Our Current Massive Size + Growth Trajectory
Key Facts re:
SAP Community Network
>38M visits 2010
>220M pages viewed 2010
>11M visits Q1 2011
>3M unique visitors (Q1)
>43M pages viewed (Q1)
76% increase in search engine
traffic Q1’11 vs. Q1’10
>2M forum threads w/ >8M posts
Forum pages viewed >11M times
in Q1 alone
© 2011 SAP AG. All rights reserved. 30
- 31. Why JIVE?
Robust & Reliable: Global Access w/ 24x7 Availability
© 2011 SAP AG. All rights reserved. 31
- 33. Why JIVE?
Able to Support Our Future Growth Strategy
© 2011 SAP AG. All rights reserved. 33
- 35. Re-Cap
SAP’s 3-Tier Approach to Public
Social Business &
Gated
Community Engagement
Open / public / massive
Restricted / controlled Private
Private / Employee-Only
JIVE since 2004, with
significant expansions:
2007 … 2009 … 2010 … 2011
Massive migration & modernization
of our public communities platform
this year
© 2011 SAP AG. All rights reserved. 35
- 36. Parting Thoughts …
Social business is no longer optional,
emerging, differentiating
How you execute is…
Your customers, partners, suppliers,
and employees expect / demand
such access, tools, engagement
An ecosystem imperative
Social Business benefits are clear
Individuals & Companies
B2B … B2C … S-M-L-XL …
“Must do” … Now.
© 2011 SAP AG. All rights reserved. 36
- 38. © 2011 SAP AG. All rights reserved
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© 2011 SAP AG. All rights reserved. 38