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LEGO has decided to allow everyone to use LEGO® SERIOUS PLAY® methodology. You do not need to pay for it. It is as simple as: “1) You use, 2) you develop, 3) you pass it on to anybody else to use under the same terms.“
Anybody can do what they like with LEGO® SERIOUS PLAY® as long as they refer to original LEGO® SERIOUS PLAY® Open-source document and give exactly the same credit for the next developers.