10 minute rant on product development from founder's perspective.

1. MUST. LOVE. MY. STARTUP.
@markkokaru

2. thebrandmanual.com
Bränding
Markko Karu

3. WHAT IF BLOOMBERG, NASDAQ
AND ANGELLIST HAD A BABY?
SEARCH & FILTER
STARTUP ANALYTICS
BENCHMARKING
TRACKING
TRACK
CREATE, LEAD & BACK
SYNDICATES
INVEST
BROWSE
BUY
SELL
TRADE
www.funderbeam.com

4. FITS WORK INTO YOUR TIME
www.hourdini.com

5. 10% SUCCESS RATE

6. FREE WILL IS A BITCH.

7. MUST. DO. MORE.

8. CHANGE
USER
NEED
YOUR STUFF
ANYTHING THEY ARE USING NOW

9. PEOPLE DO THINGS THAT THEY WOULD
NEVER TELL YOU.

10. PRIVACY

11. thebrandmanual.com
“People don’t want to buy a
quarter-inch drill. Theywant a
quarter-inch hole!”
Theodore Levitt

12. PAIN
“What I’ll endure”
search / buy
learn / try
implement
GAIN
“What I’ll get”
advantage
effect / ability
savings
© Michael Skok

13. PAINGAIN
Transition cost?
Not to change is easier
Existing solution is good enough
INERTIA
© Michael Skok

14. PAIN
GAIN
10 x BETTER
INERTIA
© Michael Skok

15. RETURN
RETURN
REWIND
SEE A
MOVIE

16. http://momtestbook.com

17. SELL WHAT THEY WOULD LIKE TO BUY.
@markkokaru