Marketing strategies are processes used by organizations to satisfy and attract consumers to make a profit. There are various types of strategies such as market scope, product, promotion, pricing, and distribution strategies. General marketing strategies describe how marketing will achieve objectives and can involve market expansion, market share growth, niche markets, maintaining the status quo, or exiting markets. Decision area strategies support general strategies and involve targeting markets, products, pricing, distribution, and promotion.

1. MARKETING Strategies

2. MARKETING Strategies
What are marketing strategies?
Marketing strategies are a process of using the
marketing mix to satisfy and attract consumers to
make a profit for the organization.
There are many types of strategies such as
• Market Scope Strategy
• Product Strategy
• Promotion Strategy
• Pricing Strategy
• Distribution Strategy

3. MARKETING Strategies
Types of Marketing Strategy
There are two levels of strategizings
• General Marketing Strategies
• Decision Area Strategies

4. MARKETING Strategies
General Marketing Strategies Decision Area Strategies
• This concept describes • Used to achieve general
how marketing will marketing strategies by
achieve an objective considering the 4p’s and
the 2c’s

5. MARKETING Strategies
General Marketing Strategies
Can be apart of the following
categories:
Market Expansion
Market Share Growth
Niche Market
Status Quo
Market Exit

6. MARKETING PROCESS
Marketing Expansion
• Used to grow overall sales
• There are two approaches
• Grow Sales with existing product
• This is done by getting existing customers to buy more, getting
potential customers to buy and selling current products in new
markets
• Grow Sales with New Product
• Introduce updated versions of a existing product, introduce products
that are extensions of a current product or just introduce products
that were not previously marketed

7. MARKETING PROCESS
Marketing Share Growth
• Used to increase market share of a company
• Best way: Take sales away from competitors

8. MARKETING PROCESS
Niche Market
• This strategy focuses on getting a segment of the overall market
• This focuses on getting the product introduced to the larger markets
as a different and unique product.

9. MARKETING PROCESS
Status Quo
• This is a strategy used to keep the current position of a marketer in
the market.
• Ex. Maintaining the same market share

10. MARKETING PROCESS
Market Exit
• This strategy is getting rid of the product in the market
• This can be done by removing the product from the company’s
product mix or by selling it to another organization.

11. MARKETING Strategies
Decision Area Strategies
There areas that support decision area
strategies are
Target Market Strategy
Product Strategy
Pricing Strategy
Distribution Strategy
Promotion Strategy

12. MARKETING PROCESS
Target Market Strategy
Have segmenting techniques
Product Strategy
Develop and introduce a new product
Pricing Strategy
Lowering your prices compared to competitors
Distribution Strategy
Gaining relationships with important distribution partners that serve
the target market
Promotion Strategy
Bring awareneess of the product to the target market

13. MARKETING Strategies
Information Presented is from
the KnowThis Website
http://www.knowthis.com/principles-of-marketing-
tutorials/marketing-planning-and-strategy/decision-area-
strategies/