Marketo Winter '19 Product Release Webinar Slides

2. M a r k e t o P r o d u c t T e a m
Winter ‘19 Product Release
Release Date: 7 December 2018

3. Housekeeping
• Submit questions via the questions panel on your screen. We will monitor and address them at the end of the presentation.
• Thewebinar is being recorded, and will beshared within a weekfrom today.
• For more information, please visit the Winter‘19Release Notes onour Product Documentation pages (docs.marketo.com).

4. Marketo
4
INTELLIGENCE
Who is my ideal buyer?
PRECISION
How do I prove ROI?
ACCOUNTBASED
MARKETING
CORE
PLATFORM
Execute with Intelligence, Speed, and Precision
SALES ENGAGEMARKETO SKY MOBILE
ENGAGEMENT
BIZIBLE
SPEED
How can I drive value faster?

5. Proprietary and Confidential | © Marketo, Inc. 5
Account Based Marketing
*Customers must have or buy Marketo ABM to get AccountAI
F O C U S O N T H E A C C O U N T S T H A T M A T T E R M O S T U S I N G A I
Create persona segments based on job titles and build limited
custom personas to effectively personalize and target
campaigns.
ABMPersona-BasedSegmentation &Filtering
ContactyourCSMtojointheAccountAI BetaProgram–Nowextended!

6. Proprietary and Confidential | © Marketo, Inc. 6
N E X T G E N E R A T O N E X P E R I E N C E : W O R K F A S T E R , L E A R N F A S T E R A N D W I N T O G E T H E R
Marketo Sky
DesignStudioUpdatesReimaginedMyMarketo GlobalSearch
EmailProgramEnhancementsEvent-With-WebinarPrograms DesignSystemImprovements
NewFeatures&Enhancements
Contact your Admin to set Marketo
Sky as your default user experience
Marketo Sky is now availableasan
optional default experience!

7. Proprietary and Confidential | © Marketo, Inc. 7
D R I V E M O R E P R E D I C T A B L E P I P E L I N E
Marketo Sales Engage
SFDCOnboarding Enhancements
MarketoSalesEngagehasdramaticallyimprovedtheSFDC
integrationby supportinganunlimitednumberofcustom
profilesand removingnon-criticalcustomactivityfields,
ensuringyourentireteamgetonboardedwithout
headaches.
Improved Email Functionality
Enjoy improveddeliverability,reply-tracking,and
scheduledemailcapabilitiesbyleveragingOutlookasa
Deliverychannel
Office365nowsupportedin MarketoSalesEngageviaa
singleadd-in.Newplug-inavailableontheMicrosoft
Store
Added Admin Pages
Two newadminpageshavebeenaddedtooptimizeyour
SalesEngageinstance:
TeamManagementsupportsaseamlessaccountset-up
processbyallowingadminstoeditsubscriptionsand
teams
SalesforceAdminSettingshelpsteamssetup their
SFDCsyncfasterand easierthaneverbefore

8. Proprietary and Confidential | © Marketo, Inc. 8
Include CC recipients to emails being sent through
Marketo to create threads with useful contacts like
their account rep, sales owner, or other relevant
parties.
Core PlatformEnhancements
Emails leveraging the Marketo multi-branding
domain APIs which are approved or cloned via our
asset APIs will now correctly carry over into
Marketo.
Email CC Support for Asset API
Users cloning, approving, and processing emails
via the API will retain CC settings specified in the
UI to ensure a consistent email experience across
all platforms.
Multi-Branding Domain Support for
Asset API
CC for Marketo
Emails
Email Platform API
Updates
Users can now determine when and how to track
members of their database by allowing single-page
web apps to explicitly call when they want to record
a webpage visit instead of relying on Marketo’s
automatic tracking.
Opt-Out Management
Easily manage opt-outs by matching the opt-out
cookie domain with the Munchkin tracking cookie
domain.
API-only Mode:
Munchkin v155
*Available to customers in closed beta only
Domain-Level Decider Parameter
2 letter domains (i.e. “website.io”) will
automatically track correctly in Marketo.

9. Proprietary and Confidential | © Marketo, Inc. 9
Marketo’sMMESDKwillbemovingtoGoogle’sFirebaseCloudMessagingexclusivelyforAndroid
pushnotifications
Enjoyamodern,stable,andscalableframeworkcontainingmoreflexibilityandengineering features
U P D A T E D S D K F O R A N D R O I D A P P D E V E L O P E R S
Marketo MobileEngagement (MME)
How to Update:
• InstructionsandFAQ forAndroidapp developers:http://developers.marketo.com/mobile/push-notifications/#android_setup_push.
• PLEASE NOTE:App developersMUSTupdate to thenew versionbeforeMarch31, 2019.If you donotupdate yourSDKby March31,2019,
thenanynewapp userwho downloadsyourappafterMarch31,2019 willnotbe abletoreceivepushnotificationsuntil youupdate to the
latestversionofthe SDK.
• The SDKupdate willnotrequireyourcurrentexisting mobileapp userstore-downloada newversionofyourapp.

10. Proprietary and Confidential | © Marketo, Inc. 10
Custom CalculatedFields
Specify and personalize your Bizible instance by building custom fields using
any Bizible attribute, which canthen beused for dashboard reporting and
segmentation.
P R O V E M A R K E T I N G ’ S I M P A C T O N T H E B U S I N E S S
BIZIBLE BY MARKETO
SOC II Type 2 Compliance
Bizible’s consistent commitmentto security, privacy, and confidentiality is
evidenced by this new certification, building on the TypeI accreditation from
earlier this year.

11. QUESTIONS?
THANK YOU FOR JOINING US!