Edward Masson

San Francisco Bay Area, Massachusetts United States

Head of Marketing Operations & Demand Center

Advertising / Marketing / PR

A strategic Marketing Leader with 15+ year’s experience in B2B SAAS technology, demand generation, marketing operations, marketing technology, marketing database management, strategic marketing measurement, campaign execution and funnel performance. I work to deliver key insights and recommendations that optimize the performance of marketing programs and assist the marketing and sales departments in achievement of their goals. I excel at using best practices and cutting-edge technology to successfully create marketing strategies, streamline operations, and increase productivity for scalable growth.