11 Obvious A/B Tests You Should Try

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11 OBVIOUS A/B TESTS YOU SHOULD TRY
Neil Patel
KISSmetrics

DOING BUSINESS ON THE WEB FOR
11 YEARS
RUN AT LEAST 4 NEW A/B TESTS A MONTH

TEST #7
FREE TRIAL VS MONEY BACK GUARANTEE

TEST #10
ADDING DOLLAR VALUES TO FREE OFFERS

THANKYOU!
Neil Patel
quicksprout.com
npatel@kissmetrics.com

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11 Obvious A/B Tests You Should Try

1. 11 OBVIOUS A/B TESTS YOU SHOULD TRY Neil Patel KISSmetrics

2. @neilpatel #KISSmetrics

3. DOING BUSINESS ON THE WEB FOR 11 YEARS RUN AT LEAST 4 NEW A/B TESTS A MONTH

4. TEST #1 ADD THE WORD FREE IN YOUR ADS

5. RESULTS CPA DECREASED FROM $60 TO $43

6. TEST #2 CREATE AN EXPLAINER VIDEO

7. RESULTS INCREASED CONVERSIONS BY 64%

8. TEST #3 HAVE YOUR SIGNUP BUTTON SCROLL

9. RESULTS INCREASED CONVERSIONS BY 138%

10. TEST #4 REMOVE FORM FIELDS

11. RESULTS INCREASED CONVERSIONS BY 26%

12. TEST #5 TWO STEP CHECKOUT PROCESS

13. RESULTS INCREASED CONVERSIONS BY 10%

14. TEST #6 SHOW OFF YOUR LIVE PRODUCT

15. RESULTS INCREASED CONVERSIONS BY 38%

16. TEST #7 FREE TRIAL VS MONEY BACK GUARANTEE

17. RESULTS INCREASED CONVERSIONS BY 116%

18. TEST #8 TRIAL LENGTH

19. RESULTS INCREASED CONVERSIONS BY 102%

20. TEST #9 TIME BASED BONUSES

21. RESULTS INCREASED CONVERSIONS BY 11%

22. TEST #10 ADDING DOLLAR VALUES TO FREE OFFERS

23. RESULTS INCREASED CONVERSIONS BY 22%

24. TEST #11 BUTTON COLORS

25. RESULTS INCREASED CONVERSIONS BY 21%

26. THANKYOU! Neil Patel quicksprout.com npatel@kissmetrics.com