This document provides an overview of content marketing and tips for creating effective content. It defines content marketing as creating and freely sharing informative content to turn prospects into customers. The goals of content marketing are to position your company as knowledgeable, educate customers, generate leads, build your database, and increase visibility. Effective content includes blogs, websites, social media, articles, ebooks, and more. Tips include focusing on keywords, getting writing ideas from various sources, ensuring content is readable, understandable, engaging, and shareable. It also suggests curating existing content and focusing on a single topic to help readers.

1. Content Marketing Cookbook Vicki Garcia, President

3. The Internet World Feeds on the Written Word

7. Can the Reader Find it?

8. Can the Reader Find it?

9. Look for Keywords Before you Write! Use the article URL Just Google “keyword tool”

11. Can the Reader Read it?

12. Can the Reader Read it?

13. Can the Reader Understand it?

14. Can the Reader Understand it?

15. Will it Move the Reader?

16. Will it Move the Reader?

17. Will the Reader Pass it On?

18. Will the Reader Pass it On?