5. What’s In What’s Out
Achieving
strategic goals
Gaining a
competitive edge
Reaching
more customers
Slow speeds
Isolated applications
Browsing websites
6. New Jobs & Innovations
• Chattanooga, TN
• East Lansing, MI
• Kansas City, KS and MO
• Seattle, WA
• Gainesville, FL
• Bristol, VA
• Champaign-Urbana, IL
• Orono & Old Town, ME,
with UMaine
7. Destination: Innovation
E-mail
Graphics
Streaming video
Hosted applications
High-def video
Multi-server backup
Telemedicine
Gaming & distance learning
Desktop as a service (DaaS)
VoIP & hosted PBX
KBPS MGPS GPBS TBPS
Big data
BandwidthQuality
LowHigh
Information
Innovation
8. Bandwidth-Enabled Innovations in Education
Online Education
Hybrid Learning
Digital Libraries
Mobility
On-Campus IT
Educators reach students with interactive sessions at
any location where Internet access is available.
Combined classroom & online education with systems
like Blackboard or Moodle to provide videos of lectures,
additional material, and interaction with educators.
Proliferation of digital content that is graphic rich and
multi-media in nature.
Platforms provide instant notification to group
members, foster collaboration and integrate with
popular social media sites (Facebook, Twitter, etc.).
Campus computing platforms host applications that
require high bandwidth access for point-to-point, WAN,
and public Internet connectivity.
11. Profitfrom the cloud™ | 6Source: Parallels SMB Cloud Insights™ (Global), 2013
2012-2013 SMB Cloud Market: United States
In the US, the SMB cloud market has reached $19B, growing to
$32B by 2016
Infrastructure
as a Service
Hosted Communication
& Collaboration
Web Presence
& Web Applications
Business
Applications
$15B in 2012
$19B in 2013
$32B in 2015
12. File Sharing
4
2012
Online backup
& storage
Hosted email
Instant
Collaboration
Profitfrom the cloud™ | 6Source: Parallels SMB Cloud Insights™ (Global), 2013
Top Trends: Changing Consumption
SMBs continue to buy more services – increasingly SaaS
Web hosting
1
2009 2016
7 Payroll & HR
Online CRM
Instant
Collaboration
Phone
conferencing
Support / help
desk
Web
conferencing
Accounting
Virtual desktop
(VDI)
And many others…
14. Learn how big bandwidth and cloud
services can help your organization
www.cstel.com/bandwidth
www.cstel.com/skysphere
Hinweis der Redaktion
Any resource that helps an organization achieve their objectives is a welcome one. And bandwidth is a vital resource that companies today cannot do without. Businesses rely on bandwidth to move the high volumes of data so they can deliver the computing resources their employees need and the interactive services their customers demand. This presentation provides insight to business communication needs and trends and with CornerStone’s unique perspective as a service provider who partners closely with companies of all sizes to address their needs for high-bandwidth solutions and cloud computing services.
Although American businesses have long been leaders in embracing advancements in computing and communication technologies, other nations have leapfrogged ahead the U.S. in providing high-bandwidth connections.Thanks to current broadband initiatives in several U.S. communities, companies in these regions are positioned to gain new business because they are able to provide big bandwidth.Advancements in computing technologies and increasing adoption of cloud computing position are enabling innovation small and midsized customers to realize the benefits previously experienced by enterprise firms with large budgets and highly specialized IT teams.
Over the past decade, increased competition combined with improved technological access has resulted in more Internet service providers being able to offer affordable high bandwidth connections to their clients. While consumers in urban markets throughout the U.S. have been enjoying the benefits of this competitive market, those in rural markets often miss out. A trend that will hopefully generate momentum is that of private and public entities partnering on fiber-build projects for communities in non-urban regions. In one rural market, where a government-funded fiber transport product is underway, are seeing access price decreases of over 70%. With large pipes of affordable bandwidth, these communities experience positive economic impact as they are able to attract larger employers, provide improved medical services, and engage in collaborative projects with other area institutions.
In most non-urban areasin the U.S., there exist serious limitations in technological infrastructure. These gaps in infrastructure isolate communities and hinder development in education, health care, and local economies. In turn, these negative factors can affect the entire American economy.Efforts are underway throughout the country to bring updated technology infrastructure to these underserved markets. Often done in conjunction with private-sector funding, these infrastructure improvement projects not only help the region within which they are launched, but cumulatively these endeavors allow major U.S. metropolitan areas to be more competitive with international markets in terms of technological capability.
In a recent survey, The Council on Small Business asked more than one thousand small businesses owners how they used the Internet; the top answers were a) to achieve strategic goals, b) improve competitiveness, c) improve efficiency, and d) reach more customers and interact with vendors. But because of slow bandwidth, such lofty goals are often scuttled and business people and IT professionals are limited to using the Internet for sending/receiving e-mail and browsing websites. Additionally, the United States lags way behind other countries in terms of computer download speeds; South Korea ranks first, and Richard Bennett—senior researcher at Information Technology Innovation Foundation—has suggested the U.S. is close to 8th place in the world.The Federal Communications Commission, municipal governments, colleges and universities, and nonprofit agencies such as Gig U. are working together to fund and deploy broadband infrastructure that would allow the U.S. to maintain our longstanding position as a world innovator. Earlier this year,FCC chairman Julius Genachowski issued the Gigabit City Challenge, challenging broadband Internet providers and local and state governments to bring at least one gigabit-speed Internet community to all 50 states by 2015. Genachowski stated, "The U.S. needs a critical mass of gigabit communities nationwide so that innovators can develop next-generation applications and services that will drive global economic growth.”
At the moment, there are about 42 communities in 14 states served by ultra-high-speed fiber internet, thanks to efforts by local leadership and a commitment to next-generation networks. These projects show promising results, suggesting these investments in high bandwidth infrastructure can spur economies and foster collaboration across public and private sectors to fuel innovation.In Chattanooga, Tennessee, a local utility has deployed a fiber network to 170,000 homes. Some in Chattanooga give the project credit for attracting employers such as Volkswagen and Amazon and the creation of more than 3,700 jobs.Bristol, Virginia, with a population just over 17,000 citizens, is one leg of a tri-city area and now boasts one of the most advanced broadband networks in the country. Bristol Virginia Utilities (BVU) started planning a fiber optic project in the late 1990s. Presently, fiber-to-the-premises (FTTP) is deployed to over 6,000 customer locations in Bristol. Regional officials claim the new development in southwest Virginia has led to the creation of approximately 1,500 jobs.The city of Seattle, Washingtonjust announced a plan to bring gigabit service to a dozen of its neighborhoods. Over 100,000 Seattle residents, as well as health care and educational institutions, will have access to world-leading speeds as a result.
Knowledge exchange, collaboration, and innovation are the keys to success in every market segment. Consider the bandwidth demand required to meet business needs as we make the shift from using broadband to share information to using broadband to enable innovation—through applications such as desktop sharing, gaming, and high-quality video. Ten years ago, the types of files sent across a business network were generally word processing documents.Now, the content that moves over a business network can vary to wide extremes.These three sectors are driving the presentneed for high bandwidth:Medical universities collaborating with local hospitals Educators usingimmersive and 3D gaming to enhance instruction and job trainingSmall business owners using cloud computing to rely on powerful and stable platforms to differentiate themselves from regional and national competitors…giving them free reign to take advantage of public and private cloud computing.This diagram illustrates the correlation between innovative use and amount of file space consumed; there is one final dimension to consider, which is quality. In this case, quality means flexibility in using and adding new applications and a connection that allows these applications to run better and more reliably.
Educators, students, and administrators have come to rely on an abundance of applications and resources that require high bandwidth access.
The example of how firms in the health care industry leverage cloud computing is but one of many. With businesses in every industry sector able to utilize cloud content, the need for high bandwidth access technologies comes into clear focus; applications and software tools drive bandwidth.Now that organizations have access to powerful computing resources housed in secure and effectively managed environments, these applications enable core competencies and allow companies to foster competitive differentiators and give them access to stable platforms previously not availableIn short, companies can be more competitive and can grow their business in ways not before possible. Take a few moments now to consider the benefits of cloud computing and trends that reveal how businesses are adapting to this powerful service model.
Cloud services offer benefits of stable and secure computing resources that deliver value never before available to many small and midsized organizations.
Globally, the 2012 cloud services market has grown to $45 billion USD as at least 6 million SMBs entered the cloud market for the first time last year. The global market will continue to grow at 28 percent CAGR through 2015 to a forecasted $95 billion USD. In the United States, the SMB cloud market is now $18.9 billion USD and is forecast to grow at a 19 percent CAGR through 2015. This growth is driven by SaaS applications, which saw 60 percent growth in 2012. Additionally, 68 percent of SMBs indicated they would prefer to buy their cloud services as part of a discounted bundle.
Diversity of cloud service consumption grows in mature, high income markets, as SMBs who are already in the cloud buy additional services.Mobile use will continue to outpace internet and PC access in many developing regions, shaping how the cloud is experienced.SMBs seek bundles as they consume more cloud services and look for best value and an integrated experience.
As organizations embrace new ways of accessing and “consuming” computing resources, they’ve become increasingly aware of the benefits and risks associated with cloud services.Figure 1 illustrates how these risk elements can be integrated into a straightforward sequencing of your action plan for your cloud sourcing strategy.Four Key Risks of Developing and Executing a Cloud Sourcing StrategyThe readiness of your organization and the marketThe availability of solutions to be reliable, scalable and secureCommercial viabilityAvoiding hidden “Gotchas” Although some risks are similar to traditional based IT service delivery models, cloud based services have a much higher potential to reduce control over strategic and operational decisions – and to amplify any adverse impact on clients.
