How to Build a Business Online in 7 Steps

How To Build A
Business Online
In 7 Steps

Greg Spence

HOW TO BUILD A BUSINESS ONLINE IN 7 STEPS Greg Spence Page 2

© 2011 by Greg Spence
Copyright holder is licensing this under the Creative Commons License, Attribution 3.0.
http://creativecommons.org/licenses/by/3.0/us/

Please feel free to post this on your blog or email it to whomever

you believe would benefit from reading it. Thank yo u.


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Contents
Step 1: Research……………………………………6 Step 2.2 - Put the categories onto your website.........15

Step 1.1 - Understanding your business.................7 Step 2.3 - Domain names.............................................16

Step 1.2 - Understanding your customer................8 Step 2.4 - Put tracking on your website......................17

Step 1.3 - Where are your potential customers Step 2.5 - Google Places listing....................................18
online?........................................................................9
Step 3: Content.............................................................19
Step 1.4 - Keyword research..................................10
Step 4: Getting Customers...........................................20
Step 1.5 - Understanding your competition..........11
Step 5: Tracking and Testing.......................................21
Step 1.6 - Analysing existing analytics data..........12
Step 6: Build relationships with your potential
Step 2: Website........................................................13 customers......................................................................22

Step 2.1 - Content structure and topics................14 Step 7: Making Sales....................................................23


Welcome
In this eBook you will find the 7 steps you can take to build your business online using the
internet. This eBook applies to you if you are the owner of a physical bricks and mortar business
and are looking to acquire more customers in the most cost effective way possible. This eBook
also applies to you if you own a virtual business run entirely on the internet and have not yet
achieved the level of sales and customers you would have liked.
As I continue to mentor many business people the one common factor I come across all the time is
that business owners, like yourself, are always looking for more customers, and ways of finding
them that won't cost an arm and several legs!
The good news for you is that the internet satisfies that criteria and what's more, it is easier than
you might think to find those customers for your business. All it takes is 7 steps; the very same
steps that are described in this eBook and illustrated in the diagram opposite.
Throughout this eBook I have included some simple exercises you can do to get building your
business using the power of the internet. Don't be tempted to skip over them, you will get more
value by completing the exercises at the appropriate times than just reading this eBook through
and not taking action.
So get yourself a drink (preferably non-alcoholic so you can focus on what you are about to read
;-)), a pen and paper and be prepared to take notes as you learn How to Build Your Business
Online in 7 Steps.

Enjoy.


Step 1: Research
Before you do anything you need to spend time doing some simple research. Don't worry all of
the tools you need are free and available online.
Don't cut corners on this first step as everything else that follows depends on the output of your
research and the conclusions you draw from it.
Even if your business has been running for years and you know all there is to know about it, you
should still do this step as you are going to find out if your business can profit from your online
activities and therefore whether you can find new customers from the internet in your particular
market. The chances are you can, however not all markets are served well online so this step will
tell you if it is worth completing the remaining steps.


Step 1.1 - Understanding your business
The first part of this step involves you taking a look at your present customers, those you have
already sold to. What you need to do is the following:
i. Get a list of your customers together with the amount of money they have paid you for
your products or services
ii. Place their names into a spreadsheet together with the amount they have paid
iii. Order them in descending order of the amount they have paid you so you have the
customer who has paid you the most at the top, the customer who has paid you the least at
the bottom
iv. Create a third column in your spreadsheet that keeps a running total of the percentage of
your total sales each customer represents.
v. When you have done this take a look at the list of customers that bring you approximately
80% of your total revenues these are your important customers.
vi. Sort these customers into categories, I recommend doing this by the type of market they
are in ie. retail, banking, engineering and so on. Come up with categories that make sense
to you.
vii. When you have done this you will have several categories of customers that you need to
concentrate on selling more to and the type of customers you want to attract more of.

EXERCISE
Create your spreadsheet and follow the above steps. Once you have completed this step save your
work.


Step 1.2 - Understanding your customer
Now we are going to get to know our best customers a little better. Only focus on the customers
that bring you the 80% of your total revenue. What you need to do is the following:
i. Take a look at their website (most companies have a website these days) and get to learn
more about their business and how they help their customers.
ii. Make a note of the main products or services they sell.
iii. From what you learn work out what attracted them to your product or service. What
problem does it solve for them specifically?
iv. Write down how you got them as a customer. Did you meet them at a networking event?
Did they respond to a marketing campaign? You get the idea.

EXERCISE
Once you have collected this information decide the following two things:
1. Who are your best target customers? - hint: take a look at the commonalities your best
customers share. Are they in the same market, supply similar products, bought for similar
reasons etc.
2. What are your competitive advantages? - you may get a clue from the reasons why your
best customers bought from you. Remember it is not always price ;-)


Step 1.3 - Where are your potential customers The list that gets generated from the profile can then be sorted in several
ways. You can either sort it by audience reach, which will return the
online? website that attracts the largest audience, for the profile you specified, first.
The next important point to know is which websites do your target These will be the big websites like Facebook, Twitter, popular newspapers
customers frequent? If we can find this valuable piece of information we sites and so on.
know the places to go to to get your business in front of them.
These sites are not necessarily directly related to your industry or the
Fortunately for us there is a great free tool that can help us answer this; it market you sell to.
is called Google Ad Planner and you can find it by going here
The other way is to sort on what Google Ad Planner calls the Composition
http://www.google.com/adplanner/ Index. This is a calculated number that will more accurately show you
those websites that are attracting your target customers. The websites
This powerful tool will give you a list of the websites your target returned are likely to be smaller but more relevant to your market.
customers can be found on. It does this by taking the customer profile
information you enter and matching that to the websites that match their I recommend sorting by composition index first and making a note of the
profile. sites you find at the top and also sorting by audience reach to find out
which of the larger websites would be worth having a presence on. Make a
I do not have the space here to give you a complete and detailed lesson on note of those also.
how to use this tool effectively however you will find a video on my
Marketing Coach website that goes into more detail; it can be found on the
Videos page and is entitled “How To Create Your Online Go To Market
Plan”. In the meantime here is a quick rundown to get you started. EXERCISE
Create a media plan on Google Ad Planner and save it.
How do you come up with a profile? Well it can be defined on Google Ad
Planner in several ways. Here are the most useful:
i. You can specify the age, income, education level, number of kids
they have etc. This is especially useful if you are selling to
consumers, not at all useful for Business to Business (B2B).
ii. You can enter the keywords they use when searching for your type
of product or service.
iii. You can select categories that are relevant to your business.
iv. You can enter the types of websites your customers are likely to be
interested in.
v. Or any combination of these.


Step 1.4 - Keyword research
This sub-step will help you to understand the words and phrases your customers use the most
when searching for your products or services. You can then use these in the content on your
website (more on that later).
To start with you need one or two seed keywords to get going. I suggest you use the market you
sell to as one of them. For example, if you sell insurance to homeowners then "home contents
insurance" would be a good seed phrase to start with. If you sell car parts "car parts" would be a
good starting place.
The free tool we will use to get our keyword list is the Google Adwords keyword tool which you
can find by searching for "keywords tool" in Google, the link to the tool will be at the top of the
search results.
If you have a Google account I recommend you click on the "Sign in" link at the top right of the
page. By signing in Google will return a larger number of keywords. If you do not have a Google
account I suggest you get one. They are free to obtain. After clicking on "Sign in" click on "Start
Now" to create your account.
Next, enter your seed keywords into the tool to get a list of keywords that are relevant and related.
Make sure you choose the correct country before clicking the search button.
When Google returns the list, sort it by descending order of Local Monthly Searches then
download the list as a CSV file for Excel. Google will download the results in a format that you
can open in your spreadsheet program.

EXERCISE
Create your spreadsheet containing all of the keywords relevant to your seed keywords. If you
cannot come up with any seed keywords, either, enter the address of your website into the
"Website" box in the Google keywords tool, or enter the website of one of your competitors into
the box.
Google will display the keywords that it thinks are relevant to the website content. Save these
keywords as described above instead.


Step 1.5 - Understanding your competition
Now we need to focus on who your competition is going to be online; it won't necessarily be who
you think it is.
The reason for this is we are going to find the websites that are at position number 1 in the Google
search results for your top keyword phrases. These websites are the ones we will want to replace
in order to get your website to number one! These sites are your online competition. They may be
the companies you consider to be your competition, they may not.
The way to find them is to choose 3 keywords from the list you downloaded. Don't just take the
keywords with the most searches as these will be too competitive at this stage, instead choose 3
keyword phrases that contain 3 or more words and are directly relevant to your products or
services.
For example, if you sell digital cameras, the highest searched keyword will be "digital camera",
instead choose something like "canon digital camera" if that is one of the products you supply.
After you have chosen your 3 keyword phrases type them into Google and make a note of the
website that comes in at position number one. This is your competitor for that keyword.
Now for each competitor you need to find out how they got to number one. A quick and dirty way
of doing that is to find out which websites, and what type of websites, are linking to them. For this
we go to Yahoo and in the search box enter "site:www.your-competitors-website.com", without
the quotes.
Yahoo will return a list of websites that link to your competitors website.

EXERCISE
Make a list of the relevant websites that link to your competitors websites. You can use these to
get links to your website later on in the process.


Step 1.6 - Analysing existing analytics data
If you already have a website, and you have been using Google Analytics to collect data about
your visitors, now is the time to take a look at that data to learn more about your visitors
behaviour whilst they are on your site. You can learn a lot from this that you can use to increase
visitors to your website. If you are not using Google Analytics look at the data in whatever
program you use for your statistics.
You can skip this step if you have not been collecting statistics about your website visitors.

EXERCISE
What you want to find out from your analysis, and make a note of, is the following:
1. What keywords do visitors use to find your website?
2. Which pages do they look at the most?
3. Which websites refer visitors to yours?
4. Which pages do visitors leave your website from?
5. What is the bounce rate for your website? The bounce rate shows the percentage of people
who come to your site and leave without looking at any other pages. A bounce rate of 50%
or less is good.

After you have completed this first step you will have a wealth of information you can use to
improve your website (or create one) and improve the ranking and conversion rate of that website
in the search engines.


Step 2: Website
The objective of this step is to improve your website so that it ranks on the first page of the search
engines and the conversion rate increases substantially. The conversion rate is the percentage of
people who visit your website that take some action on it, such as giving you their email address,
downloading something, or preferably buying something!


Step 2.1 - Content structure and topics By going through that research process you also got an understanding of
the types of words and phrases people are using which, in turn, gave you a
As a business owner you may be called regularly by search engine better understanding of your market.
optimisation companies offering to get your website onto page one of
Google for a large monthly fee.
The majority of these companies will select specific keywords to target EXERCISE
and then use techniques to trick Google into ranking your website for 1. Take a look at the spreadsheet of keyword phrases you generated
those keywords and only those words. They may get your site on page one in the first step. Go through the list picking out 3 or 4 keyword
for a few weeks but it will quickly disappear into obscurity if this method phrases that are the most relevant to your business. Make sure the
of ranking is used. phrases you pick have a sufficient number of related keywords that
can provide you with topic ideas for your content. These phrases
Ranking a site by selective keywords is a costly, lengthy, and error prone
will be your website categories.
approach. If you consider that the majority of websites will often only get
1-5 visitors per keyword phrase, you will have to optimise your website 2. For each category list all of the keywords from your list that are
for a lot of keywords to get any decent traffic. relevant to that category. Ignore all single words.
My approach is different.
What Google and the other search engines want is good quality content,
which is why I consider the most important element for improving your
website search rankings is supplying content that is directly relevant and
useful to your customers.
By focusing on content you avoid having to spend hours working out the
keywords people are likely to use when searching for your products or
services, and what's more you can also cover a larger number of words
and phrases that will bring people to your website for less effort.
Hang on a minute Greg didn't we do some basic keyword research in the
first step? Did I waste my time on that?
No you didn't waste your time. The reason why I got you to do some
simple keyword research was not to produce a list that we are going to
optimise for, but instead to use that list to give us ideas and topics for
content you can put on your website.


Step 2.2 - Put the categories onto your website
The next step is to create the categories on your website using the keyword phrase you picked for
that category. If you already have content on your website do not delete it, leave it there, the more
content you have on your website the better.
If your new categories overlap with some of the content you already have on your website simply
place the existing content into the new category.
The important point here is that you are categorising content by topic which makes it easier for
Google to understand what your website is about and to rank your content pages for the relevant
words and phrases your customers will use to find it!
By doing this you are optimising your website and will get the rankings you deserve on page one
in time. I hope this makes sense.

EXERCISE
1. Modify your website to include your new categories and move any existing content into
the relevant categories if required.
2. Start to create new content by picking keywords from your list. Use those keywords as
topic ideas for your content. Once produced place the content on your website into the
relevant category. Don't try and produce all of your content now, do a little each week or
each month and gradually grow your website content over time. You have a business to
run after all ;-)


Step 2.3 - Domain names Try not to use domain names containing hyphens such as
A domain name is the address of your website. Google places some www.lighting-for-suspended-ceilings.com
importance on the domain name when it looks at ranking a website. Not as
much as it used to, but still significantly enough for us to consider the these come across as spammy.
domain name as a good online marketing tool for our business.
If you have an absolute must have keyword and the only version available
What I encourage my clients to do, and strongly recommend to you, is that contains hyphens make sure to use no more than two hyphens such as
you choose 5 or more keyword phrases from your list and check to see if
www.lighting-for-suspendedceilings.com.
you can register those as domain names for your website.
Once you have acquired these domain names what do you do with them?
For example let's say I sell suspended ceilings and chose the following
keywords from my list: That's easy. Simply point them at the content on your website that is
relevant to that domain name. For example my
Ÿ suspended ceilings
www.lightingforsuspendedceilings.co.uk domain name would point to my
Ÿ suspended ceilings tiles article on "Lighting For Suspended Ceilings".

Ÿ lighting for suspended ceilings This congruity between domain name and content will be rewarded by
Google as you are making your visitors experience the most relevant to
and so on... the topic of the domain name it can be. It's not rocket science.
What I would like to do is to get either the local country top level domain
or the ".com" version of these keywords. If I cannot get either of these the
next best would be the ".org" or ".net" versions of these. EXERCISE
Choose 5 keywords that you would like as domain names and then register
So as an example, when searching for the availability of domain names for them.
the "lighting for suspended ceilings" keyword, my list in order of priority
would be:
i. www.lightingforsuspendedceilings.co.uk (my local country
domain)
ii. www.lightingforsuspendedceilings.com
iii. www.lightingforsuspendedceilings.org or
www.lightingforsuspendedceilings.net (these are on an equal par)
If more than one of these are available it is up to you if you want to
acquire all of them. The more you buy the less there are available for your
competition and the more opportunities you have to get your website seen.


Step 2.4 - Put tracking on your website
The next most important step you can take after adding your content is to track the visitors that
come to your website. If you are doing this already you can move to the next step, if not make
sure you complete this step before moving on.
Tracking can tell you how visitors behave on your website in terms of the pages they visit, the
keyword phrases they use to find your website, and the journey they take through your website.
You can learn a lot by analysing this data.
To put tracking onto your website I recommend you use Google Analytics which is free and very
powerful. Go to http://www.google.com/analytics, click on the "Access Analytics" button and log
in using your Google account username and password.
If you haven't used Analytics before you will be asked to enter some information and then you can
add your website domain name to the analytics dashboard. Once you have completed adding your
website, Google will give you some code that has to be added to every page. This code enables
Analytics to track your visitors.
I do not have space in this eBook to go into detail on Google Analytics. There are lots of things
you can do with Analytics and some pitfalls to avoid. In the meantime adding the code onto your
website is all you need to do at this stage.

EXERCISE
Get your Google Analytics code and add it to every page on your website following the
instructions Analytics gave you when it generated the code.


Step 2.5 - Google Places listing
As part of getting your website into shape I would advise you to also create a Google Places listing
for your business.
Google Places (formerly known as Google Maps) is a great way of getting your business listed on
page one of Google for those people searching for your type of business in your locality.
There are certain steps you need to take in order to make your listing effective and to encourage
Google to display it for relevant searches.
To help you with this I have provided the slides from a presentation I give regularly, to small
business owners, that goes step by step through the process of getting your business listed on
Google Places and optimising it yourself.
You can see the presentation here and you can download it here.
Don't worry I won't ask you for your email address before allowing you to download it ;-)

EXERCISE
Get your Google Places listing created and optimised following the steps in my presentation.


Step 3: Content Audio is simply a recording of your voice explaining some concept, giving
details of your product benefits or providing an answer to a problem your
As I said earlier in this eBook, content is the only real way of getting page customers are trying to solve. These recordings can be made with software
one rankings reliably in Google and other search engines. But what do I already sitting on your computer and a simple microphone from the local
mean by content? computer store.
In step 1 I asked you to compile a list of keyword phrases that then EBooks, like the one you are reading now, have increased in popularity
became topics for your content. You may have assumed that the content I enormously over the last 10 years or so. To create an eBook just type your
was referring to was an article or two, or just a few paragraphs on a web words of wisdom into a word processor, such as Microsoft Word, and then
page. save it as an Adobe PDF file. These files can be read by all computer users
That is not the only content you should feature on your website. Words are using free Adobe Reader software.
what search engines index so make sure you give them plenty to feast on, If you don't have a way of creating PDF files (don't buy the Adobe
however other types of content can also get you ranking well too. software for this it is way too expensive) download the Open Office suite
Depending on the topic you have chosen for your content, and the type of of tools. The word processor in that can create PDF's very easily.
customer you are aiming it at, you should also consider using these other Open Office replaces all of the Microsoft Office tools and can also read
forms of content to get your message across specifically: and write Microsoft Office files making it a very powerful suite, what's
Ÿ Video more it is completely free. Not bad eh?

Ÿ Audio You can download it at http://www.openoffice.org .

Ÿ eBooks
Video ranks really well and can bring a lot of visitors to your website. I am EXERCISE
not suggesting you hire in Stephen Spielberg or that you even appear in Look at the content you are producing and see if you can also produce that
the video. There are programs available that allow you to record on screen content in Video, Audio or eBook format. This gives you more bites at the
presentations with your voice narrating, or you can even just put images search engine ranking cherry.
together interspersed with text.
A great resource for creating simple image and text type videos for free is
http://www.animoto.com I suggest you check it out.
Make sure to post your videos on YouTube and link to them from your
website pages.


Step 4: Getting Customers v. If you have created eBooks post them to eBook directories and
also make it clear in those eBooks that they can be freely passed on
Once you have your website the way you want it, and you are steadily to friends and business associates. Just make sure there are links in
adding content to it, you next need to get your potential customers to visit your eBooks to your website. EBooks are considered valuable and
your website. if they contain excellent and useful content they will be passed
By following the steps I have outlined as described you will have already around bringing more people, and potential customers, to your
optimised your website structure to enable you to get higher search engine website.
rankings and as a result will start to see an increase in the number of
people coming to your website.
EXERCISE
Don't get me wrong there is a lot more to optimising a website than I am
Create a blog on your website and schedule time to post to it on a regular
able to cover here. By visiting my Marketing Coach website you can learn
basis, or get someone else to post to it on your behalf.
a lot more about this to improve your results even further.
However if you have got this far, and taken action, you will already be
well ahead of the competition who have not read this eBook!
Other things you can do to get visitors is:
i. Go back to your Google Ad Planner list, order it by composition
index, and visit the top websites that come up. These are the
websites where the largest concentration of your potential
customers reside. When you visit each site work out how you can
have a presence on that site. It might be the site allows you to add
your business to their index, they may allow advertising on the site
in various forms, they may also be prepared to link to your website
from theirs.
ii. Re-sort your Google Ad Planner list by audience reach and make
sure you create a presence on the top sites listed.
iii. Take a look at the list of websites that provide links to your online
competitors (from Step 1.5), visit those websites and check out
how you can get a link from those websites too.
iv. Create a blog on your website and make one post a week to it.
Google loves blogs and will index them on a regular basis.
Overtime your blog postings will be found in the search engines
and bring people to your website


Step 5: Tracking and Testing
I have already explained in Step 2.4 that you should put Google Analytics tracking in place on
your website. If you haven't done that please do so as it will really help you to improve the
performance and conversion rate of your website over time.
What you should do on a monthly basis is to review the data that Analytics has collected and use it
to do the following:
i. Take a look at the most popular content pages on your website and create more pages
based on those topics.
ii. Look at the keyword phrases your visitors are using to get to your website. Take the most
popular ones (that are relevant to your business - very important!) and produce content
around them.
iii. For any calls to action you have on your website, take a look at how many people are
actually taking those actions and try moving them to another part of the page to see if you
can improve the numbers.
In Google Analytics you should read the help system on how to set- up goals. A goal allows you
to track and report on each call to action separately to make this analysis and testing easier.
There are other things you can do to improve your website performance but these are the main
ones you should focus on for now.

EXERCISE
Regularly look at your Google Analytics data and make changes to your website based on the
findings and insights you glean from it.


Step 6: Build relationships with your potential customers
The businesses that take the time to build relationships with their potential customers are the ones
that are the most successful with their online activities.
Customers these days are involved in online communities, and on websites where they can get
recommendations from people they know and trust. This is partly the reason websites such as
Facebook have become so popular.
To capitalise on this, and to build relationships with your potential customers, you should consider
providing help and advice to communities that are directly relevant to your business.
Don't try to sell people on these websites, or advertise your products, instead be the business that
solves problems and become known as a trusted source of information in your market. That way
people will get to trust your company and will then want to know more about what your business
does. They will also be more willing to consider if the products and services you provide will be
able to help them in some way.

EXERCISE
Take another look at your Google Ad Planner data and identify the social media sites where your
target audience are most prevalent. Get yourself a presence on those websites and start offering
your help and advice to that community.


Step 7: Making Sales I am sure you can translate my example to make it relevant to your
products and services. The key factor here is to provide helpful,
This final step is all about making the sale and getting your customers to problem solving type information before sending them a sales message.
buy more from you.
iv. Look for partners who could sell your products and services to
Many business owners I deal with sell a customer once and that is it. As their customers. Find a local company who has a related product or
you are probably already aware constantly having to find new customers is service that does not compete with you, and offer to let your
a time consuming and expensive business. It is much easier to sell to customers know about their product in return for them letting their
someone who has already bought or to get someone who has credit card in customers know about yours. You could even go as far as offering
hand to buy more. them a fee or percentage of the sale. One example of this is two
You can increase your chances of making sales and increasing the value of customers of mine who I got to promote each others businesses.
each sale by: One was a zoo who offered all of their guests discount tickets for a
meal in the local restaurant, in return the local restaurant handed
i. Making sure the calls to action on your website are compelling. By out discount tickets for the zoo to all customers who bought a
this I mean they should be very attractive in terms of the value the family meal.
customer is going to get from your product or service and should
not just be based on offering discounts.
ii. When someone is ready to buy a product from you offer them a EXERCISE
product upgrade for more money, a service contract for your Look at the ideas I have given you in this step for increasing your sales
product, a related product item, some spares for the product etc. A and the value of each sale, and come up with one way you can increase
large percentage of people who are in a buying frame of mind are your sales. Put it in place in your business.
more likely to buy something extra if they can see a benefit to
doing so. Think of the famous McDonalds upsell of "do you want
fries with that?".
iii. Obtain the email addresses of people who visit your website and
customers who buy from you. Offer them something in return for
their email address and then email them product offers once a
month interspersed with free and helpful information about your
products. For example, if someone buys a lawn mower from you
the first follow up email could give them information about how to
maintain their lawn mower to keep it in tip top condition, another
one could remind them of the service interval for the type of
mower they purchased (this gets them spending more with you for
the servicing), send them tips of the right and wrong way to mow a
lawn, send them an email about lawn care and offer them your
related lawn care products.


Congratulations
You got to the end of this eBook and, if you followed each step, now have a very powerful way of
building your business online.
Don't worry if you feel intimidated or confused by all of this. Each step is simple in its own right.
All you need to do is to take each step one at a time and at your own pace.
Building a business online only takes the 7 steps I have shown you, everything else you read
online on this topic is just confusing the issue and does not necessarily work.
The steps I have described are exactly the same ones I use successfully with my clients every day
and their businesses are growing in leaps and bounds.
If you know these 7 steps are the way forward for your business but you are just too busy or don't
want to implement them yourself let me know, I would love to help you to be successful by doing
the whole process alongside you or for you.
I hope you found this eBook helpful. Many thanks for reading it and good luck building your
business online.
All the best

Greg
Greg Spence


About the Author
Greg Spence is a published author, speaker, internet marketer and mentor. He has spent over
25 years running sales and marketing departments for large corporate computer companies
and since 1995 has been using the internet as a marketing tool. He currently helps SME
business owners to improve their sales and marketing results through innovative and
effective internet marketing.

Connect with Greg

How to Hire Greg
You can hire Greg to speak at your next
event or seminar. He can speak and run Facebook: http://www.facebook.com/pages/Marketing-Coach/278463316255
seminars on any internet marketing related
topic. Alternatively you can call Greg to Twitter: http://twitter.com/marketingcoachg
discuss how he can help your business.
LinkedIn: http://uk.linkedin.com/in/gregspence
To book Greg call +44 (0) 1793 688978 or
email gspence@marketingcoach-greg.com YouTube: http://www.youtube.com/user/marketingcoachgreg
RSS Feed: http://feeds.feedburner.com/marketingcoach-greg/imZj
Blog: http://marketingcoach-greg.com
Website: http://www.connect4advice.com
Email: gspence@marketingcoach-greg.com


Helpful Resources
Connect4Advice - Grow your business. This proven 4-step lead generation process will help
you to increase revenues.

Free Tools and Information
Optimising Google Places - a presentation that I give constantly to Chambers of Commerce
audiences that teaches a simple way of getting your Google Places listing onto page 1 of the
search results.


Free Videos

How To Create Your Online Go To Market Plan - A go to market plan is a plan of how you
are going to reach your target audience. In this video I show you how to create a plan
quickly and easily using a free Google tool that not many people know about.

How To Find Out What’s Happening in Your Market - This video will show you a
technique to help you find out what is happening in your market so that you can choose an
issue or problem to focus on in order to attract people to your website or blog.

How To Find the Trends in Your Market - How do you find topics that your target audience
are searching for? One way is to find the keyword phrases that are increasing in popularity
as often these will give you ideas for content that you can include on your website or blog.
This video shows you a powerful tool you can use for free to uncover these valuable
keywords and topics.

My Thoughts on Google Instant - Here are my thoughts on Google Instant and its potential
impact or not on your business. SEO is not dead but it is getting harder!

Book Review: Crush It! by Gary Vaynerchuk - Gary Vaynerchuk has used the internet to
great effect to build not only his wine business but also his persona. Social media, used the
way Gary uses it, can be a very powerful force for any business owner. This video explains
why.

How to Build a Business Online in 7 Steps

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How to Build a Business Online in 7 Steps