LinkedIn is an online professional social media platform and is the most widely used and highly regarded of its kind in the business world. In the following presentation, you learn how to enhance your profile and maintain it with compelling status updates and calls to action. Learn how to become an expert in your industry and showcase your brand.

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Social Media
Leveraging
LinkedIn
presented by Kate Paine
gplus.to/MarketingPartnersVt
linkedin.com/company/marketing-partners-inc.
@ChangeConvos
facebook.com/Marketing.PartnersVt
Professional
Networking
Business!
Business!
Business!

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Overview!
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Why LinkedIn?!
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Your Profile: Resume, Skills, Privacy, Apps!
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Company Pages!
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Groups!
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Resources!
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com

3. Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com

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Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com

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238,000,000+ Registered Members in over 200 countries!
Courtesy: socialemediarecruitment.nl/
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com

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Profile Tips
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MUST have a professional photo!
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Your headline – in other words – “What you do for a living.”
You have 120 characters – use them wisely.
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Create keywords describing what you do vs. posting your job
title. LinkedIn uses search engine features to find keywords.
Use the “|” separator bar (known as a “pike”) between the
keywords.
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Place keywords in your headline that will resonate with your
target audience.
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Create a custom URL.
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com

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LinkedIn Profile – Headline Sample
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com

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Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com

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A robust LinkedIn profile includes:
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Cover Letter (keep it concise and brief)
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Resume (more summary-like than lengthy)
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References (NOT the same as endorsements) from peers and/or colleagues
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Your profile serves as a kind of database of your contacts throughout life
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Updates on current projects and career activity
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A place where you can learn, share and interact in a professional manner.
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com

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Personal Branding
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Establish your brand (your identity, what makes you unique).
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Know what your key messages are and communicate frequently
and concisely.
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This is critical to how your audience and market perceive you.
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Affects how you find the right jobs, customers, and ability to attract
talent and more.
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If you enjoy writing – all the more reason to start or enhance your
business blog and post it regularly on LinkedIn.
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com

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3 Ways to Enhance
Your LinkedIn Summary
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A compelling statement of your distinctive value. What makes
you or your product unique. Your niche.
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A backstory that explains how you became to be so good at
what you do.
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State the impact you want your work to have for a client or
employer.
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com

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LinkedIn Summary Example
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com

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Your Company Page
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Quality images that welcome visitors and showcase your brand.
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Rich, authentic and relevant content.
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Compelling status updates with calls to action.
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Gather recommendations from colleagues or clients – not too many!
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Showcase your brand and engage with your audience in a significant
way.
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Display groups to which you belong to attract a larger audience and
expand your network.
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com

14. + Sample Company Page
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com

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Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com

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The LinkedIn Marketing System
Learn and
optimize
Join the
community
Engage
your
audience
Find your
customers
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com

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Join the Community with Groups
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LinkedIn groups provide a place for professionals like you, in
the same industry (or interests), to share content, make
contacts and establish yourself as an expert in your field.
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Be careful on selecting a Group. Screen the Group before
joining. A moderated Group is favorable. Does the leader of
the Group have a professional certification? If you join, is it a
good place where you can be seen as an expert?
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Groups offer: viral distribution capabilities, email messaging
platform, associations (your local Chamber), and trade
groups.
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com

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Recruitment
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LinkedIn is the go-to tool for recruiters.
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LinkedIn is seen as a resume alternative.
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Think of LinkedIn as a virtual Rolodex providing recruiters to
over 150 million professionals worldwide.
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Including your photo, recent work history, recommendations
and special skills increases placement in LinkedIn’s search
engine.
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Posting updates and keeping your profile current keeps you
engaged and looks good to recruiters or potential clients.
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You are creating a solid, professional online footprint.
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com

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Resources
• Download presentation: marketing-partners.com/presentations
• LinkedIn: How is your profile? (Marketing Partners Blog)
http://conversations.marketing-partners.com/2013/05/linkedinhow-is-your-profile/
• How to Generate Sales Leads and Customers from your Blog
(Marketing Partners Blog)
http://marketingland.com/linkedin-pages-vs-groups-vsanswers-30011
• About Company Page Set-Up:
http://help.linkedin.com/app/answers/detail/a_id/28407
• Why Create a Company Page:
http://www.marketing.linkedin.com/company-pages/
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com

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Thank You!
To reach Kate Paine:
kpaine@marketing-partners.com
802-864-6710
www.marketing-partners.com
Marketing Partners Office: 176 Battery St., Burlington, VT
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com