Greening your Business + Social Media

1. © Mark Cahill Greening your Business + Social Media

2. Mark Cahill BEng in Computer Engineering – University of Limerick Masters degree in Business in Business Administration (MBA) – University of Limerick My Thesis was titled “To what extent have Online Social Networks changed Business to Consumer Marketing”. My thesis looks at how online social networks and Web 2.0 have changed the marketing and communication landscape and it proposes a model for an integrated offline and online marketing strategy. © Mark Cahill 2

3. How we used to measure business © Mark Cahill 3

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5. Profit © Mark Cahill 5

6. How we now measure business © Mark Cahill 6

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8. Impact on Environment © Mark Cahill 8

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10. Impact on Society © Mark Cahill 10

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12. Profit © Mark Cahill 12

13. We are now at a crossroads © Mark Cahill 13

14. The Economy is broken © Mark Cahill 14

15. Energy is in short supply © Mark Cahill 15

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17. Green Economy © Mark Cahill 17

19. Efficiency

20. Generation of renewable energy

21. Transport

22. Food

23. Waste

24. Buildings

25. Water

26. Clothes© Mark Cahill 18

27. Problems = Opportunities © Mark Cahill 19

28. “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” Charles Darwin © Mark Cahill 20

29. Green Entrepreneur © Mark Cahill 21

30. Some of the solution providers © Mark Cahill 22

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41. How does Social Media fit in? © Mark Cahill 33

42. What are Online Social Networks? © Mark Cahill 34

43. Facebook - Numbers More than 500 million active users. © Mark Cahill 35

44. Facebook - Numbers More than 600 million active users. © Mark Cahill 36

45. Facebook - Numbers There are more than 250 million active users currently accessing Facebook through their mobile devices © Mark Cahill 37

46. Facebook – If Facebook were a country! China India Facebook USA European Union © Mark Cahill 38

47. Facebook – Numbers Ireland More than 1.9 million active users in Ireland. 1.669 Million over 18 years old. 50% use daily, average time 57mins. © Mark Cahill 39

48. What is Twitter? © Mark Cahill 40

49. What is Twitter? Twitter is a micro-blogging site, the reason it is called micro-blogging is that you are restricted to 140 characters for each message. This restriction makes conversations more real-time as they are shorter. © Mark Cahill 41

50. What is Twitter? It has 200 million users worldwide. In September 2010, there were more than 90 millions tweets per day. On New Years eve in Japan, 4 seconds after midnight, there was 6,939 TPS (Tweets per second) Search is one of the most powerful features Twitter is indexed by Google © Mark Cahill 42

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52. Twitter - Search © Mark Cahill 44

53. Linkedin Linkedin.com is a social network for professionals. It has 100 million members worldwide. It is very useful for Business to Business and for finding and connecting with suppliers and partners. © Mark Cahill 45

54. Twitter - Search © Mark Cahill 46

55. YouTube YouTube is the world's most popular online video community Second largest search engine. People are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video is uploaded to YouTube. © Mark Cahill 47

56. How has this changed Business? Monologues (one way) have become dialogues (many way conversations). © Mark Cahill 48

57. How has this changed Business? Power has shifted to Customers More transparency Easy to Share information People are highly connected People want to participate © Mark Cahill 49

58. How has this changed Business? Good news travels fast Bad news travels even faster ! © Mark Cahill 50

59. People are choosing... what to consume, when it suits them to consume. © Mark Cahill 51

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61. Greenpeace Vs Nestle The palm oil industries in Indonesia and Malaysia have received attention and criticism for their part in the destruction of vital rainforests, which are home to vulnerable species including the orangutan. Rainforest destruction is also considered by scientists to be a major cause of climate change. © Mark Cahill 53

62. Case Study 1 : Greenpeace Vs Nestle © Mark Cahill 54

63. Case Study 1 : Greenpeace Vs Nestle © Mark Cahill 55

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65. Nothing moves a CEO quite like a share price drop… © Mark Cahill 57

66. Result: Pat Venditti, Greenpeace International Forest Campaign Head “We are delighted that Nestlé plans to give orang-utans a break and we call on other international retailers, such as Carrefour and Wal-mart, to do the same. Since the beginning of our campaign, hundreds of thousands of people have contacted Nestlé to say that they will not buy products linked to rainforest destruction.” © Mark Cahill 58

67. Inform + Educate = positive change © Mark Cahill 59

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69. Connect with me. MarkCahill@ConsultMark.ie http://twitter.com/markcahill http://Facebook.com/ConsultMark http://ie.linkedin.com/in/markcahill http://ConsultMark.ie/blog (087) 9497083 © Mark Cahill 61