This document provides tips for link building to promote tourism websites and content. It recommends developing relationships with bloggers, press contacts, and communities by commenting, interacting on social media, sending emails, and providing free resources. It also suggests producing abundant high-quality content, using visuals, keywords in domain names, promoting content socially and to contact lists, joining tourism communities, and developing links within those communities through guest posts and social interactions.

1. Link Building
for Tourism
@mark_barrera

2. Relationships
• Build Relationships so that Links Come Easy
• Develop a Master List of Contacts
– Bloggers
• Twitter
–I prefer Twiangulate
• Online Searches
– Press Contacts
• Major / Local Publications

3. Relationships
• Nurture Via:
– Blog Commenting
– Social Interactions
– Emails
– Freebies

4. Relationships
• Go for the links
– Blogroll Requests
– Guest Posts
– Citations as Resources for Posts
– Featured On Badges

5. Develop Content
• Produce as much content as possible by
blogging
• Content is still king!
– Local Events
– Resource Guides
– Rich Media
• Videos
• Photos

6. Develop Content
• Design with StumbleUpon traffic in mind
• Make it easy to share

7. Be Visual

8. Be Visual

9. Develop Content
• Buy Domains!
• Keyword rich domains are favored still
– Remove spaces between keywords
– Ex: sharkdivinginhawaii
– Drop into bulk domain checker
– http://www.domaintools.com/buy/availabil
ity-check/bulk/
– Buy Domains and build content

10. Promote Content
• Use your social networks
• Use your contact lists

11. Go Big
• Queensland’s The Best Job in the
World campaign is a well known success
story, based around recruiting applicants for a
six-month assignment to become a Great
Barrier Reef island caretaker and the winner
wrote a weekly blog reporting on his
adventures.

12. Communities
• Join Tourism-focused Communities:
– TripAdvisor
– WAYN – Where are you now
– Matador Travel
– asmallword.net
– Lonely Planet’s Thorn Tree
– Tripit
– Tripwolf
– TravelMole

13. Communities
• Join Associations
– Remember – it is about relationships
• Sponsorships

14. Industry Sites

15. Enhance Links
• Develop Links to the Pages that Link to You
– Socially
– Guest Posts
– And Beyond

16. Pinterest

17. Pinterest