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Presentation by Gaurav Bhalla at Co-Creation Awards 2012
1.
2.
© 2012 Gaurav
Bhalla. All Rights Reserved
3.
Collaboration And Co-Creation
âą More than one actor (who we donât know) âą Collaborating and Interacting (towards what end, we donât know) âą How (we donât know) âą Could be simultaneous, could be sequential, could alternate âą Creating or Developing something (Elementary My Dear Watson!) 3 © 2012 Gaurav Bhalla. All Rights Reserved
4.
The Collaborator Sub-System
âą Individual, Customers, Consumers, Company/Companies, NGOâs, Government Organizations, Dealers, Farmers, SMBs, etc. - - - THINK ECOSYSTEM 4 © 2012 Gaurav Bhalla. All Rights Reserved
5.
Co-Creating What?
⹠Advertising, Product, Service, Packaging, Processes, Design, Customer Experience, Software, IT Systems, Data Analytic Solutions, Retina Transplants, etc. - - - THINK MUTUAL VALUE - - -* 5 © 2012 Gaurav Bhalla. All Rights Reserved
6.
How?
Think Interactive-Collaborative Platforms and Tools 6 © 2012 Gaurav Bhalla. All Rights Reserved
7.
Why?
Think Rewards & Recognition 7 © 2012 Gaurav Bhalla. All Rights Reserved
8.
© 2012 Gaurav
Bhalla. All Rights Reserved
9.
Say Hello To
Collaboration And Co-Creation ⹠Companies/Organizations interacting with other individuals, companies, and/organizations within a specific ecosystem - - - to create mutual value (products, services, experiences, processes, designs, technologies, solutions, packaging advertising, etc.) - - - in a purposeful, systematic, effortful manner, in digital and/or physical arenas, with concrete contracts 9 © 2012 Gaurav Bhalla. All Rights Reserved
10.
Co-Creation Doesnât Just
Happen! 10 © 2012 Gaurav Bhalla. All Rights Reserved
11.
Not Hippie Love
â A Business Process 11 © 2012 Gaurav Bhalla. All Rights Reserved
12.
© 2012 Gaurav
Bhalla. All Rights Reserved
13.
:Open Happiness 13
© 2012 Gaurav Bhalla. All Rights Reserved
14.
Dellâs IdeaStorm: Backed
By A Mini-Dell 2012 14 © 2012 Gaurav Bhalla. All Rights Reserved
15.
BA Future Labs 15
© 2012 Gaurav Bhalla. All Rights Reserved
16.
Consumer Thursdays At
Hallmark ⹠One Thursday a month, company executives meet, interact, and have conversations with Hallmark consumers in an informal setting to explore and generate ideas 16 © 2012 Gaurav Bhalla. All Rights Reserved
17.
Pringles: Design And
Share 17 © 2012 Gaurav Bhalla. All Rights Reserved
18.
Campbellâs + Wolfgang
Puck = Co-Creation 18 © 2012 Gaurav Bhalla. All Rights Reserved
19.
IFF: Co-Creation With
Experts 19 © 2012 Gaurav Bhalla. All Rights Reserved
20.
The Clinic Of
Innovation http://www.vimeo.com/12184562 20 © 2012 Gaurav Bhalla. All Rights Reserved
21.
Internal Collaboration: Hidden
Gold âą âIf you canât collaborate successfully within your own company, how can you collaborate successfully externally?â Nicolas Mirzayantz, Group President, Fragrances, IFF âą http://www.thesource.pdma.org/blog/embarking-co-creation-j ï MasterCard â Innovation Express ï Oslo University Hospital â Clinic of Innovation 21 © 2012 Gaurav Bhalla. All Rights Reserved
22.
BMW Groupâs Co-Creation
Lab 22 © 2012 Gaurav Bhalla. All Rights Reserved
23.
Frito-Lay: Crash The
Super Bowl 23 © 2012 Gaurav Bhalla. All Rights Reserved
24.
Hallmark Card Contests:
Digital 24 © 2012 Gaurav Bhalla. All Rights Reserved
25.
A Different Set
Of Rewards 25 © 2012 Gaurav Bhalla. All Rights Reserved
26.
Electrolux Design Lab:
2011 Competition Brief: Intelligent Mobility âąElectrolux Design Lab 2011 invites industrial design students and recent industrial design graduates (2010) to create home appliances that consider intelligent mobility Prizes: âą1st prize: âŹ5,000 + 6 monthsâ paid internship at an Electrolux global design center âą2nd prize: âŹ3,000 âą3rd prize: âŹ2,000 26 © 2012 Gaurav Bhalla. All Rights Reserved
27.
© 2012 Gaurav
Bhalla. All Rights Reserved
28.
Scale Everest â
With That? 28 © 2012 Gaurav Bhalla. All Rights Reserved
29.
Adopt An Investment
Mindset ⹠Invest in Listening platforms (pre-requisite to a conversation) ⹠Invest in Engagement Platforms (Communities) ⹠Invest in an Organization ⹠Invest in Transparent Implementation 29 © 2012 Gaurav Bhalla. All Rights Reserved