From Microdata to Rich Snippets. Popular Schema.org is one of the keys to become more successful in Advanced SEO. If you understand how to improve the results with Schemas you will drive a higher CTR and more traffic. SEO is much more than just improving keywords or links. In this presentation you get insights in which categories you'll find the most Schema integrations, how many and if there could be a positive impact on rankings.

1. From Microdata & Schema To Rich Snippets:
Markup For The Advanced SEO
Marcus Tober
06/11/2013
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2. Founder of
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I‘m in love with SEO
and search since
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Study of computer
science in Berlin, so
I’m the techie

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5. Schema

6. Searchmetrics
Data

7. Searchmetrics Data – Schema.org US
Keywords
60,701
Domains
415,729
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8. Schema.org – Distribution of Integrations
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9. Schema.org – Distribution of Integrations
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12. SEO Visibility - Comparison
Average SEO Visibility of Domains…
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13. Schema - most popular Types
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14. Keyword Categories – Integration Share
Distribution of KW Categories – With Schema-Like
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15. Keyword Categories – Integration Share
Distribution of KW Categories – WITH Schema
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16. Distribution of Schema-Types
In URL/Domain
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17. Distribution of Schema-Types
In SERPS
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18. Ratings and Reviews - only positive?
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19. Schema – Average Ranking
with Schema
without Schema
#22
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#25

20. Schema - Conclusion
0,27% of Domains
47% of Keywords
#3
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21. Searchmetrics – leading vendor of
search an social analytics software
with international focus
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