1. Profile of the Industry Sub- S ectors and Companies

4. Significant markets for the digital content industry and associated revenue Activity Revenue Advertising $3,000 Million Box Office Returns $907 Million Movie Rental Hire $452 Million Pay TV Subscription Fees $267 Million Online Charges $104 Million

13. Indicator Characteristics Turnover Exceed $ 1 Million Outputs More likely to be “Services” Export As likely to be involved as not involved Overseas Offices Less likely to have one Main Products Advertisements and Print Publications

14. Number of years company has been in operation

15. Companies who survived long term had a capacity for reinvention .

17. Number of full-time employees Digital Media Companies Less than 4 40% Less than 9 60 % Greater than 100 10 % Number of part -time employees Digital Media Companies Less than 4 60% Less than 9 70 %