2. 2
ï± Primary purpose:
o To develop and evaluate
automated measures that can
help educators manage their
use of social media for
teaching and learning
Project on Learning Analytics in the
Social Media Age (#pLASMA)
3. 3
#pLASMA Phase 1: Survey
ï±Question 1: To what extent are social media being adopted by
Canadian (and international) instructors in Higher Education?
ï±Question 2: What specific social media are being used for teaching,
and for what intended learning outcomes?
ï±Question 3: What are the common assessment strategies of social
media use for teaching and learning used by instructors?
4. 4
#pLASMA Phase 1: Survey
ï±Collection Time Period: March 2014 â February 2015
ï±Recruitment via:
⊠Direct emails (known or recommended contacts)
⊠Mailing lists (e.g., ASIS&T, CITASA, etc.)
⊠Distribution at conferences, in presentations or using survey
information cards (e.g., LAK14)
⊠Twitter (posted using relevant conference hashtags, etc.)
ï±Survey Structure:
⊠27 questions and two sections
⊠Expected completion time: 35 minutes
6. 6
0% 10% 20% 30% 40% 50%
Denmark
Ireland
Israel
Netherlands
New Zealand
Romania
Spain
Sweden
Turkey
Switzerland
Brazil
Germany
Australia
United Kingdom
Canada
United States
Respondents from countries
#pLASMA Survey: Demographics
0% 5% 10% 15% 20%
Sociology
Computer sciences
Education
Information science
Journalism, media
studies and
communication
Top 5 Disciplines
7. Outline
1. What Social Media Platforms are Used for Teaching
2. How Social Media Platforms are Used for Teaching
7
8. 8
Social Media Use for Teaching
What is the most useful social media tool that you have used in class?
0
10
20
30
40
50
60
70
9. 9
Use of Social Media Inside & Outside
Learning Management Systems
0 20 40 60 80 100 120 140 160 180 200
Blogs-students
Blog-course
Microblogging - e.g. Twitter
Wikis - e.g. Wikipedia, Wikibooks
Social networking - e.g. Facebook, LinkedIn
Academic social networking - e.g. ResearchGate.net
Document sharing - e.g. Google Docs/Drive
Multimedia repositories - e.g. Youtube, Flickr
Presentation sharing - e.g. SlideShare.net
Social bookmarking - e.g. Delicious.com,
Academic bookmarking - e.g. Zotero
Synchronous discussion - e.g. Skype,
Virtual worlds - e.g. Second Life
Asynchronous discussion boards or forums
Outside the LMS Inside the LMS
10. 10
Barriers to Use Social Media in
Teaching
0 20 40 60 80 100 120 140 160
Ability
Time
Ethics
Support
Tool âIt is designed for selling entertainment contentâ
âIT bureaucracyâ
âToo many requirements on studentsâ
âAdds to an already heavy workload for
meâ
âDifferent levels in students' technology skillsâ
11. 11
How do you stay informed about effective teaching and learning strategies
for the use of social media in education?
Online forums, journals conferences and
workshops
Twitter, Facebook
By talking to and sharing experiences with my colleagues
and the students
Stay Informed about Social Media
0 50 100 150
Seminar
Friends
Impersonal media
12. Outline
1. What Social Media Platforms are Used for Teaching
2. How Social Media Platforms are Used for Teaching
12
13. 13
How Social Media are Used in a Class?
Manual Coding
0 10 20 30 40 50 60 70
Discovery by instructor
Fostering community
Organizing by students
Discovery by students
Learning through practice
Reaching outside the class
Supporting collaboration
Peer interaction
Reflective learning
Organizing by instructor
Sharing by instructor
Discussing
Sharing among students
Broad Categories
0Please give a brief explanation of how you
use the above tool in your course
3 Human Coders
14. 14
How Social Media are Used in a Class?
Codes
Code Explanation
How the âmost useful
social media toolâ was
used in their
courses(s).*
How social media was
used in one specific
recently taught class*
S2 Sharing among students 59 41
DC Discussing 50 42
S1 Sharing by instructor 46 41
O1 Organizing for instructor 41 29
RL Reflective learning 36 21
PI Peer interaction 23 11
SC Supporting collaboration 18 8
RO Reaching outside the class 16 3
LP Learning through practice 15 16
D2 Discovery by students 14 7
O2 Organizing for students 12 5
FC Fostering community 9 9
D1 Discovery by instructor 3 1
* 4 and 27 comments could not be interpreted for coding
15. 15
0 20 40 60 80
Discovery by
instructor
Fostering
community
Organizing by
students
Discovery by
students
Learning
through practice
Reaching
outside the class
Supporting
collaboration
Peer interaction
Reflective
learning
Organizing by
instructor
Sharing by
instructor
Discussing
Sharing among
students
Broad Categories
Factor Name Items loading on the
factor
Percent of
variance
explained
1 Facilitating
Engagement
Organizing by students;
Peer interaction;
Sharing by students;
Reflective learning
12.63
2 Organization for
Teaching
Organizing by/for
instructor;
Sharing by instructor;
Discussion
10.89
3 Reaching Outside Reaching outside
learning by practice
10.10
4 Enhancing Student
Learning
Supporting collaboration
among students;
Reflective learning
8.97
5 Building a Community
of Practice
Fostering communities 8.48
6 Discovery Discovery by instructors;
Discovery by students
8.48
How Social Media are Used in a Class?
Factor Analysis
16. 16
Conclusions
ï± WHAT: Most Used Social Media: Blogs, Twitter and Youtube
ï± HOW: 1) Facilitating engagement, 2) Organizing for teaching,
3) Reaching outside the class (Factor Analysis)
17. âŒAnatoliy Gruzd
âŒCaroline Haythornthwaite
âŒDrew Paulin
âŒSarah Gilbert
âŒMarc Esteve Del Valle
âŒE-mail: mesteved@ryerson.ca
âŒTwiter: @NetMev
project on
Learning
Analytics in the
Social
Media
Age
#pLASMA
Funded by:
A project of: