This document provides an introduction to social media presented by the Arkansas Small Business and Technology Development Center. It defines social media as any media created to be shared freely among a community, including user-created video, audio, text and multimedia. It discusses major social media platforms like Facebook, Twitter, LinkedIn, Pinterest and YouTube. For each platform, it provides statistics on usage and explains how businesses can create accounts and engage audiences. It emphasizes the importance of consistent messaging, honest content, and measuring return on investment.

1. Introduction to Social Media
Presented by the Arkansas Small Business
and Technology Development Center
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2. What is Social Media?
 ANY media sent out through social interaction
that is created to be shared FREELY among
community.
 Can be:
• User-created video
• Audio
• Text
• Multimedia
 That is SHARED in a SOCIAL environment.
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3. Why Social Media?
 Customers Seeking Information
 Two-way Communication
 Way to Learn Customers’ Needs/Wants
 Read Comments
 Content Distribution
 Competition
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4. Join the Revolution
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5. What You Are Missing
 Brand Loyalty
 Competitive Edge
 Customer Opinion of Your Business
 Legitimacy
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6. Major Players
 Facebook
 Twitter
 LinkedIn
 Pinterest
 YouTube
 Google+
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7. What is Facebook?
 Social Media
 Social Networking
 Inbound Marketing
 How does this differ from traditional marketing?
 Why is it important?
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8. Why Facebook?
 Look at the statistics
 1.06 Billion Active Users
 Users upload 70 pieces of content a month on average
 Over 1.5 million local business have active Pages
 More than 20 million people become fans of Pages each
day!
 Leveling the playing field
 Anything you can do I can do too!
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9. Facebook Evolution
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10. Facebook Terminology
 Profiles and Pages  Insights
 Friends and Fans  News Feed
 Administrators  Tabs
 Applications  Tag
 Groups  Timeline
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11. How does it work?
 Business Cocktail Party
 Meet people and start conversations
 Answer Questions
 Ask Questions
 Enlighten
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12. Facebook Profiles and Pages
 Profiles
 For people
 One Administrator
 Requires mutual acceptance
 Allows privacy settings
 Pages
 For businesses and organizations
 Multiple Administrators
 Features Fans – No mutual acceptance
 Pages are Public
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13. Setting Up: Facebook
 What to include…
 Cover & Profile Photos
 About Box
 Privacy Settings
 Views & Apps
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15. What is Twitter?
• Microblog: 140 characters
• 34.3 million in U.S.
• Fastest Growing Segment: Ages 35-49
• B2B Heavy Users
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16. Why Twitter?
 140,000,000+ Active users
 340,000,000 Tweets per day
 180 million unique visitors per month
 300,000 new users per day
 600 million search queries per day
 37% use their phone to tweet
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17. Twitter Terminology
 Tweet - an individual message limited to 140
characters (can also be used as a verb)
 Follow – to subscribe to somebody else’s messages
 Direct Message (DM) - a private message to a
fellow Tweeter ("DM @joesmith234 what is your order number?“)
 Retweet (RT) - repost a valuable message from
someone else and give them credit (RT@username)
 Trending topics - the most popular terms on Twitter
at any given moment
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18. How does it work?
 140 characters
 Messages are:
 Public
 Indexed
 Rank very well
 PC & Mobile Phone (Remember, 37% use their
phone)
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19. What’s in it for them?
 Users enjoy connecting with businesses to:
 Discuss their experiences, good or bad
 Give an opinion about new products
 Discuss upcoming product ideas
 Gain access to exclusive offers
 Receive customer service
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20. Setting Up: Twitter
 Create an account
 Use a recognizable name
 Fill out profile completely before connecting
 Change default logo & background
 Find your contacts
 Brand yourself
 1 line bio
 Website address
 Actual location
 Use a picture or a company logo
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22. What is LinkedIn?
 Professional Social Networking
 More B2B
 161 Million+ Users
 Over 200 Countries & Territories
 2 Million+ Company Pages
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23. Why LinkedIn?
 Company Reach
 Product Awareness
 Search Engine Optimization
 Lead Generation
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24. Setting Up: LinkedIn
 Overview Page
 Cover Image
 Company Updates
 Summary
 Careers Page
 Products Page
 Mobile App
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26. What is Pinterest?
 Social network
 Online pinboard for organizing visually appealing
content
 Visually share, curate, and discover new interests
 Post or “pin” images or videos to boards
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27. Why Pinterest?
• TRAFFIC!
• 260 million monthly visitors
• Facebook App boasts over 2 million daily average users
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28. Setting Up: Pinterest
• Convert Personal Account into a Business Account
• Verify & Integrate Your Website
• Add Buttons & Widgets
• Resources & Documentation
• Capture Interest & Followers
• Measure Your Growth
• Nurture Leads
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29. Getting Started
 Set Goals
 Determine Target Audience
 Choose Appropriate Tools for Strategy
 Consistent Message
 Honesty
 Content Development
 Act Human
 Measurement & ROI
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30. Contact Information
 Maradyth McKenzie
501.683.7700
mgmckenzie@ualr.edu
Facebook.com/ASBTDC
Twitter.com/ASBTDC
Twitter.com/mgeorgia7
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