In HR, gamification has implications for recruitment, benefits administration, health and wellness initiatives, and employee engagement. While the applications feel deceptively simple and fun, the organization benefits from tangible return on engagement. Gamification occurs most often at the digital level. Every interaction creates data sets for adoption and performance that employers can use to modify the environment or better support employees.

1. Companies adopting gamification in HR
Gamification in HR

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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3. Companies adopting gamification in HR
• In HR, gamification has
implications for
recruitment, benefits
administration, health and
wellness initiatives, and
employee engagement.
While the applications feel
deceptively simple and fun,
the organization benefits
from tangible return on
engagement.

4. Companies adopting gamification in HR
• Gamification occurs most
often at the digital level.
Every interaction creates
data sets for adoption and
performance that
employers can use to
modify the environment or
better support employees.

5. Companies adopting gamification in HR
• Large companies such as
Accenture, Deloitte, GE,
Ford, Google, and Microsoft
are using gamification
principles to change the
way they work. Here are a
few of the ways major
companies have
successfully integrated
gamification into HR
functions.

6. Companies adopting gamification in HR
• Google Code Jam
– This competition, focused on
software writing, helps the
company recognize new
recruits. With prizes up to
$50,000, the approach
attracts talented engineers
and developers who are
interested in testing their
skills within a crowd.

7. Companies adopting gamification in HR
• co.uk
– The British equivalent of the
National Security Agency
uses this website to attract
qualified candidates.
Individuals applying for
certain positions must crack
the code to move through
the recruiting process.

8. Companies adopting gamification in HR
• Badgeville
– Deloitte’s executive training
program uses gamification to
improve learning pathways,
real-world simulations, and
offer feedback. The program
has resulted in a 50 percent
increase in course
completion and 36 percent
higher weekly retention
rates.

9. Companies adopting gamification in HR
• REVEAL
– L’Oreal uses a gaming platform,
complete with avatars and
rewards, to test candidate
knowledge and skill sets. The
game offers much more than a
vetting system, however. It also
teaches individuals about the
business, the organizational
structure, and team members
who work on new products.