The document appears to be a questionnaire about mobile phone usage and purchasing preferences. It contains 15 questions regarding demographics, current phone usage, factors considered when purchasing a new phone like price and brand, level of satisfaction with current phone, influences on purchase decisions, and how purchasing behaviors may change. The questions aim to understand preferences to help market mobile phone brands.
1. Questionnaire
1. Name:
2. Gender:
3. Age:
Below 20 ( ) Between 20-30 ( ) Between 30-40 ( ) Between 40-50 ( ) 50 & Above ( )
4. Which Brand do you use? /How many Mobile phones do you own?
Nokia ( ) Samsung ( ) Motorola ( ) LG ( ) Sony Ericsson ( ) Other ( )
5. Since how long have you been using your mobile phone?
Less than 6 months ( ) Less than a year ( ) More than a year ( )
6. Rank the Brands according to your preference in case youâre purchasing a new mobile?
(1 for most preferred)
Nokia ( ) Samsung ( ) Motorola ( ) LG ( ) Sony Ericsson ( ) Other ( )
7. How much importance do you give to the following factors when you purchase a mobile?
(Tick in the desired column)
Very Least
Factor Important Normal None
Important Important
Price 1 2 3 4 5
Brand 1 2 3 4 5
Colour 1 2 3 4 5
Shape 1 2 3 4 5
Design 1 2 3 4 5
Quality 1 2 3 4 5
Features 1 2 3 4 5
User-
1 2 3 4 5
friendly
Features (Applications, Camera mega pixels, Music player, Internet, screen size)
2. 8. How satisfied are you with the following factor in your preferred mobile? (Tick in the
desired column)
Very Least Canât
Factor Satisfied Normal
Satisfied Satisfied Say
Price 1 2 3 4 5
Brand 1 2 3 4 5
Colour 1 2 3 4 5
Shape 1 2 3 4 5
Design 1 2 3 4 5
Quality 1 2 3 4 5
Features 1 2 3 4 5
User-
1 2 3 4 5
friendly
9. Which promotional offer attracts you most?
Free gifts ( ) Price offer ( ) Discount ( ) Any other ( )
10. Which of these following factors affect your purchase?
Advertisement ( ) Suggestion from friends & relatives ( ) Attractive Display ( )
Brand Ambassadors ( ) other ( )
11. Does the features of the product influence on your purchase decision?
Yes ( ) No ( )
12. Which media of advertisement influences your purchase?
Television ( ) Newspaper ( ) Magazine ( ) Internet ( ) Others ( )
13. How frequently do you purchase mobiles?
Once in 6 months ( ) Yearly ( ) Twice a year ( )
14. If your preferred brand is not available for purchases then what will you do?
Postpone your purchase ( )Switch over to other brand ( )Go the showroom of your brand ( )
3. 15. If another brand of the same product appears in the market will you prefer to stop buying
this brand and buy the new brand?
No, not at all ( ) No, I shall not ( ) I may consider ( ) Canât Say ( )
