A game made for Recruitment Marketing team at Accenture India.The target was final year Engineering Graduates.The game was hosted on Accenture India Facebook page and their career site

1. Accenture Path to Success Game
Contact :Manav Shrivastav
manav@firearc.in
+91-9811315396

2. Social Gaming
Client – Accenture Services Pvt Ltd
Case Study # 4

3. Objective
To create a digital campaign that would establish Accenture as
“Youth Brand” & create Youth Connect with hiring target audience
in a fun manner.
They should be seen as having done a “first thing” in the
recruitment marketing space & establish interactivity and
engagement with the TA by leveraging the digital medium which
would gain momentum by going viral.

4. Solution
Trivia Game built on Social Media Platform
• Game was built on the principal of edutainment. Trivia Game would test the general aptitude & knowledge
of the person in a fun & interactive way.
• During the game play, person would be exposed to interesting facts, business case studies, policies etc of
Accenture which would help position Accenture as a preferred brand the professional youth’s consideration
set.
• The four levels of the game depict his professional journey & growth from an Intern to Senior Management
and would give him a fair idea what life at Accenture is like.
• The game play is set around 3D visuals of Accenture like office ambience.
• Two broad category of questions will help the person move forward in the game & there are bonuses at
various intervals which will motivate a person to come back & play the game again.
• Facebook Integrated Leader-board ensures that progress of the person is shared with his online friends &
also one can challenge his community or friends to play the game thus increasing the reach of the
Accenture brand.