This power point will help you get a better understanding of what a consumer thinks before buying or entering a store for a purchase. These ideas in this presentation will hopefully make you a better shopper in the long run.

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Consumer Post Choice
Experience
By Malik Thomas

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Chapter 12
Consumer post choice experience
5 steps
Choice identification
Decision confirmation
Experience Evaluation
Satisfaction/ Dissatisfaction
Future Response

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Post- Choice Process
 Choice Identification
1. Reducing your decision to one or to choices
 Decision Confirmation
Gaining information on a certain product before buying

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Three Stages of Consumer
Experience
Decision Confirmation
Experience Evaluation
Satisfaction/ Dissatisfaction

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Decision Confirmation
 Decision Confirmation - After consumer makes a tough decision
on a product he or she experience a need to reflect on the choice
made rather its right or wrong.
 Next is Experience Evaluation this is next step on deciding if the
product met the consumer need.
 Satisfaction vs. Dissatisfactions - Positive or negative feelings
consumers get with the outcome of a product or service
consumption
 Set motion for future actions

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Future Response
Last Step
 Exit- When a consumer is completely dissatisfied with a
product, in turn they choice of a unwanted product.
 Voice- Is the thought of a product that he or she experience
overtime.
 Loyalty – means a consumer who is consistently buys the
same brand repeatedly and feels a psychological commitment.

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Chapter 13
Consumer as shopper
 Planned, Unplanned ,and impulse buying
 Planned Purchases- consumer planned to buy certain product
when he or she enter the door.
 Unplanned purchases- the consumer did not plan on buying a
certain product when entering a store.
 Impulse Purchases- the consumer buys based on certain urges
they get.

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What Factors
 Merchandise Quality- the quality of the store products that they
offer or carry
 Assortment- the number of different items the store carries.
 Other factors
 Ease of merchandise selection
 Convenience
 Personalization
 Price Value
 Store Brand

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Types Of Unplanned purchase
 Consist of items that are not thought of when shopping. Or
bargain deals or special coupons for that day.
 Unplanned Restocking Purchase – are items that he or she
may not thought of buying but end up using it on the regular.

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End