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Iceberg
intranet projects
       Maish Nichani
     PebbleRoad Pte Ltd
    www.pebbleroad.com
Problem

           Well    Across all types of
                   intranet - publishing-
                   centric, knowledge
                   sharing-centric,
                   community centric




After design
Problem
                   Can’t wait        I’ve postponed
                  to throw out         my microsite
                   my shared         because of this


           Well              Across all types of
                             intranet - publishing-
                             centric, knowledge
                             sharing-centric,
                             community centric




                         During implementation
After design
Problem
                   Can’t wait        I’ve postponed
                  to throw out         my microsite
                   my shared         because of this


           Well              Across all types of
                             intranet - publishing-
                             centric, knowledge
                             sharing-centric,
                             community centric




                         During implementation
After design                                           After launch
Reasons

   Mindset
  Leadership
  Governance
   Adoption
Mindset
Leadership
Governance
 Adoption
Fixed vs growth

  Linear
            Launch




Effort




Problems
Fixed vs growth

  Linear
            Launch




Effort




Problems


                     For more, check out Carol Dweck’s book Mindset
Fixed vs growth

  Linear
            Launch

                                                    Snake oil
                                                    solution?


Effort




Problems


                     For more, check out Carol Dweck’s book Mindset
Value
                                                    About targets and
                                                    measures




     Goals              Intranet           Outcomes
                                             Cost savings
 Create knowledge          Access
                                             Time savings
 Build relationships     Connectivity   More projects completed
                        Coordination    More leads converted to
Streamline processes
                                              customers
         ...
Mindset
Leadership
Governance
 Adoption
burden                                We can group our
                                                    projects into 2 buckets
                                                    based on the success of
                                                    the project


               Competition
    Shareholders          Sales

  Expansion
                                  I can’t take no
                                       more
Bottom line

Product line
    Marketing
          Retention

                                   Intranet
The saviour
                    To The Blue
                      Ocean




 Intranet Express
3 attributes
Pay attention and show
you care
3 attributes
Pay attention and show
you care



Link back to business priorities
3 attributes
Pay attention and show
you care



Link back to business priorities


Market the intranet at all
platforms and occasions
Attention


        Effort



                                           Launch




For more, check out Vijay Govindarajan Chris Trimble’s The other side of innovation
Attention


        Effort



                                           Launch




For more, check out Vijay Govindarajan Chris Trimble’s The other side of innovation
Attention


        Effort



                                           Launch




For more, check out Vijay Govindarajan Chris Trimble’s The other side of innovation
Mindset
 Leadership
Governance
 Adoption
Approach
Governance is just about
 staffing, policies and
       guidelines




                     Yes, but which intranet?
                                                View governance quite
                                                differently

                                                It is more than just staffing and
                                                policies

                                                Not about managing a fixed
                               Or               intranet rather it is about
                                                nurturing a growing intranet
Team

We        our intranet




 Intranet team
Right focus
How does the business make money
      or deliver its value?




             MatchmakerCo
Right focus
              How does the business make money
                    or deliver its value?
              Leads
           Intelligence
             Insights


Market info


                 Sector info
Company
 profiles
                 Key influencers



                                  MatchmakerCo
Empathy
                                    Staff who know not only
                                    their business but also
  9am                         5pm   their people




What are their motivations?
What barriers do they face?
How can the intranet make
a difference?
Analytics




   For more, check out Dan Zarrella’s Hierarchy of Contagiousness
Analytics




   For more, check out Dan Zarrella’s Hierarchy of Contagiousness
Analytics




   For more, check out Dan Zarrella’s Hierarchy of Contagiousness
Analytics




   For more, check out Dan Zarrella’s Hierarchy of Contagiousness
Participatory
Mindset
Leadership
Governance
Adoption
What we want
Change is hard
Plan
Identify the
 right staff

                  Address the
                  motivations




   Support like
      crazy
Right Staff +
motivations
 Early minority   Late majority
Right Staff +
motivations
 Early minority        Late majority




                  For more, check out Geoffrey Moore’s Crossing the Chasm
Support
Genius bar              Self-help
(A place)           (Physical or




                  Men-in-black
 Demo pit         (On
 (An event)
example
1. Anticipate
2. Educate
3. Establish           Teamsite in
                          a box
4. Enhance
5. Extract          http://www.steptwo.com.au/columntwo/best-
                    practice-approach-to-sharepoint-team-spaces/
Mindset
Leadership
Governance
 Adoption
Extra
• Content
• Migration
• Integration
It’s all HERE
          Intranet Benchmarking Forum:
          "extremely useful book"

          Martin White:
          "quite brilliant"

          Worldwide Intranet Challenge (WIC)
          LinkedIn group:
          " A very valuable resource! My organization
          is in the middle of a redesign right now, and
          it's nice to know that we're on track with
          many of the items mentioned in the guide.
          It's also nice to have this as a reference for
   Free   what we still need to tackle. "
           Peter Kapakos
Questions

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Iceberg Intranet Projects

  • 1. Iceberg intranet projects Maish Nichani PebbleRoad Pte Ltd www.pebbleroad.com
  • 2. Problem Well Across all types of intranet - publishing- centric, knowledge sharing-centric, community centric After design
  • 3. Problem Can’t wait I’ve postponed to throw out my microsite my shared because of this Well Across all types of intranet - publishing- centric, knowledge sharing-centric, community centric During implementation After design
  • 4. Problem Can’t wait I’ve postponed to throw out my microsite my shared because of this Well Across all types of intranet - publishing- centric, knowledge sharing-centric, community centric During implementation After design After launch
  • 5. Reasons Mindset Leadership Governance Adoption
  • 7. Fixed vs growth Linear Launch Effort Problems
  • 8. Fixed vs growth Linear Launch Effort Problems For more, check out Carol Dweck’s book Mindset
  • 9. Fixed vs growth Linear Launch Snake oil solution? Effort Problems For more, check out Carol Dweck’s book Mindset
  • 10. Value About targets and measures Goals Intranet Outcomes Cost savings Create knowledge Access Time savings Build relationships Connectivity More projects completed Coordination More leads converted to Streamline processes customers ...
  • 12. burden We can group our projects into 2 buckets based on the success of the project Competition Shareholders Sales Expansion I can’t take no more Bottom line Product line Marketing Retention Intranet
  • 13. The saviour To The Blue Ocean Intranet Express
  • 14. 3 attributes Pay attention and show you care
  • 15. 3 attributes Pay attention and show you care Link back to business priorities
  • 16. 3 attributes Pay attention and show you care Link back to business priorities Market the intranet at all platforms and occasions
  • 17. Attention Effort Launch For more, check out Vijay Govindarajan Chris Trimble’s The other side of innovation
  • 18. Attention Effort Launch For more, check out Vijay Govindarajan Chris Trimble’s The other side of innovation
  • 19. Attention Effort Launch For more, check out Vijay Govindarajan Chris Trimble’s The other side of innovation
  • 21. Approach Governance is just about staffing, policies and guidelines Yes, but which intranet? View governance quite differently It is more than just staffing and policies Not about managing a fixed Or intranet rather it is about nurturing a growing intranet
  • 22. Team We our intranet Intranet team
  • 23. Right focus How does the business make money or deliver its value? MatchmakerCo
  • 24. Right focus How does the business make money or deliver its value? Leads Intelligence Insights Market info Sector info Company profiles Key influencers MatchmakerCo
  • 25. Empathy Staff who know not only their business but also 9am 5pm their people What are their motivations? What barriers do they face? How can the intranet make a difference?
  • 26. Analytics For more, check out Dan Zarrella’s Hierarchy of Contagiousness
  • 27. Analytics For more, check out Dan Zarrella’s Hierarchy of Contagiousness
  • 28. Analytics For more, check out Dan Zarrella’s Hierarchy of Contagiousness
  • 29. Analytics For more, check out Dan Zarrella’s Hierarchy of Contagiousness
  • 34. Plan Identify the right staff Address the motivations Support like crazy
  • 35. Right Staff + motivations Early minority Late majority
  • 36. Right Staff + motivations Early minority Late majority For more, check out Geoffrey Moore’s Crossing the Chasm
  • 37. Support Genius bar Self-help (A place) (Physical or Men-in-black Demo pit (On (An event)
  • 38. example 1. Anticipate 2. Educate 3. Establish Teamsite in a box 4. Enhance 5. Extract http://www.steptwo.com.au/columntwo/best- practice-approach-to-sharepoint-team-spaces/
  • 41. It’s all HERE Intranet Benchmarking Forum: "extremely useful book" Martin White: "quite brilliant" Worldwide Intranet Challenge (WIC) LinkedIn group: " A very valuable resource! My organization is in the middle of a redesign right now, and it's nice to know that we're on track with many of the items mentioned in the guide. It's also nice to have this as a reference for Free what we still need to tackle. " Peter Kapakos

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