2. The Coca-Cola Company traces itâs beginning to 1886, when an Atlanta pharmacist, Dr. John Pemberton, began to produce Coca-Cola syrup for sale in fountain drinks. However the bottling business began in 1899 when two Chattanooga businessmen, Benjamin F. Thomas and Joseph B. Whitehead, secured the exclusive rights to bottle and sell Coca-Cola for most of the United States from The Coca-Cola Company.
6. MISSION Everything we do is inspired by our enduring Mission: To Refresh the World...In body, mind, and spirit. To Inspire Moments of Optimism...Through our brands and our actions. To Create Value and Make a Difference...Everywhere we engage.
7. VISION To achieve sustainable growth, haveestablished a Vision with clear goals: People:Â Being a great place to work where people are inspired to be the best they can be. Portfolio:Â Bringing to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners:Â Nurturing a winning network of customers and suppliers, together we create mutual, enduring value.
8. Planet:Â Being a responsible citizen that makes a difference by helping build and support sustainable communities. Profit:Â Maximizing long-term return to shareowners while being mindful of our overall responsibilities.
9. VALUES Guided by shared values that we will live by as a company and as individuals: Leadership: âThe courage to shape a better futureâ Passion: âCommitted in heart and mindâ Integrity: âBe realâ
10. Accountability: âIf it is to be, itâs up to meâ Collaboration: â Leverage collective geniueâ Innovation: âSeek, image and createâ Quality: âWhat we do, we do wellâ
11. COMPETITION The major competition faced by Coca Cola International is Pepsi Co. PepsiCo is a world leader in convenient foods and beverages, with revenues of about $27 billion and over 143,000 employees. Major Pepsi Co. products include:Pepsi ,Mirinda, Mountain Dew, Pepsi Blue, 7up Â