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1. INTRODUCTION
Education, including formal education, public awareness and training should be
recognized as a process by which human beings and societies can reach their fullest potential.
Education in critical for promoting sustainable development and improving the capacity of
the people to address environment and development issues. While basic education provides
the under pinning for any environmental and development education, the letter needs to be
incorporated as an essential part of learning.
Both formal and non-formal education is indispensable to changing people‟s attitudes so
that they have the capacity to asses and address their sustainable development concerns. It is
also critical for achieving environmental and ethical awareness, values and attitudes, skills
and behaviour consistent with sustainable development and for the effective public
participation in decision-making. To be effective, environment and development education
should deal with the dynamic of both the physical/biological and socio-economic
environment and human development, should be integrated in all disciplines, and should
employ formal and non-formal methods and effective means of communication.
Education is basic necessity. It prepares, widens and allows exposure to the entire
world through the mind. A sound education implies better quality of thought, which results in
superlative quality of life. In A.P almost 90% of the schools are located in the villages.
Independent studies show that over 91% of the rural schools at elementary level are
controlled by the government.
Education is a portal for betterment. Understanding education in A.P with out delving deeper
into the popular of A.P, great advances and surges have been made in some areas. While
some states considerably lag in their progress.
Just imagine what our world would be like Without Computers! It‟s a fact that a solid
computer education is essential in today‟s modern world. A Computer Education helps to
prepare business professional to perform at their peek, as nearly every aspect of commerce
and business now rely heavily on computers. Computer education schools can provide
knowledge that is vital to conducting business, or just functioning day – to day in our modern
society.
Computer education means gaining a through education in the use of computer
technologies that affect us in all aspects of our daily life. Students are given the hands on
computer experience, knowledge , and skills that can qualify graduates for careers in
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business, education, commerce, mechanics, technology, healthcare and nearly other field. As
well as being an important tool of business, computer education essential for managing
personal finance paying bills, and other household chores.
Computer education schools of all types offer computer courses to meet community
needs programme of study in computer education are found in community colleges and adult
continuing education, technical and vocational schools, universities and even online course
study. Students can option for a single course to bone up on basic skills, or enrol in advanced
post-graduate degree programs that can cover many computer – related subjects.
There is a difference between city and village student not in terms of brain or
development but their initial environment, skills, learning ability, availability of
infrastructure, and access to different facilities. All of these must be considered while making
the curricula which should not be different but how it is going to be taught would make the
difference. Encourage the genuine rural students who are interested in education and make
them competent
These are innovative and successful examples of schools running in rural India. It is
the time to replicate such efforts as our country and its rural population is very vast which
means one of two stories of these kinds won‟t make any difference. Instead of this large
number of such schools are required in rural India. It is also absolutely mandatory to evaluate
the success of the schools and students at each and every level. Timely assessment will throw
light on present problems and achievements. Let us try to build a solution around these
problems which will resolve the overall issues of rural education in A.P.
The essential goals of providing education in the rural sector of A.P are to:
To create a platform for education to rural dwellers.
To encourage children to pursue and continue studying higher, education/further
studies.
Provide learning, guidance and wisdom to scholars looking to research and develop
education
Experimenting with new methods of teaching.
Creating a learning environment that fosters intelligence, a thirst for knowledge and a
stress-free space to be nurtured.
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THE PROBLEMS THAT EDUCATION IN THE RURAL AREA FACES:
Monetary benefits and incentives are little or non-existent. Incomes are meagre and
barely sufficient to maintain. This subsequently leads to poor attention spans for
teachers and by default, the students suffer.
Lack of infrastructure is another driving concern. Most educational „centres‟ lack
basic facilities for teaching and activity such as computer labs and play-grounds and
in some cases, even clean toilets.
Inadequate transport facilities and options for students from neighbouring or far off
places
Quality of rural education provided is improving on a daily basis, and yet, its basis
standard is very less and in addition to it, students are forced to travel long distance with out
access to clean drinking water and toilet facilities. Quality of education provided by the staff
of such education canters is dismal and not quite surprising, given thecontributing factors.
Guides lack the motivation and encouragement to perform better than their
circumstances. More often than not, appointed teachers play truant and do not full fill their
basic tasks as a knowledge provider.
.
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OBJECTIVES OF THE STUDY
The overall study objective is to formulate a broad planning and development framework
setting out guidelines and standards for more effective and comprehensive planning for
pedestrians at different levels of planning, based on which conceptual pedestrian plans would
be prepared for application and assessment of board impacts and implementation mechanisms
of the pedestrian planning proposals.
To understand the technical awareness of rural area students.
To study the Business Development Strategies of wave InfoTech.
To establish or strengthen training programmes that meet the needs of environment
and development with ensured access to training opportunities, regardless of social
status, age, gender, race or religion
To provide the infrastructure and books to the students for the schools in the rural
areas
SCOPE OF THE STUDY
It is the general outline of what the study will cover.
Scope defines the parameters of an object or a theory process and activity describing
either future, current or past knowledge or statements of descriptive activity, experience etc.
Scope always unless of the unlimited nature will define specific boundaries.
The study of the project restricted only to karimnagar and Kurnool only.
To create awareness regarding technical education in the rural areas.
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RESEARCH METHODOLOGY
Methodology is the systematic, theoretical analysis of the methods applied to a field
of study, or the theoretical analysis of the body of methods and principles associated with a
branch of knowledge. It typically encompasses concepts such as paradigm, theoretical model,
phases and quantitative or qualitative techniques.
A Methodology does not set out to provide solutions but offers the theoretical
underpinning for understanding which method, set of methods or so called “best practices”
can be applied to a specific case. My research methodology requires gathering relevant data
from the specified documents and compiling databases in order to analyze the material and
arrive at a more complete understanding.
This project will utilize both quantitative and qualitative data collection tools, but it is
rooted in a qualitative position that recognizes the importance of locating the research within
a particular social, cultural and historical context. It also takes seriously the social
construction of these contexts and the identities participants construct within them.
A qualitative evaluation shall be utilized for this research project leveraging
subjective methods such as interviews and observations to collect substantive and relevant
data
Methodology is the systematic, theoretical analysis of the methods applied to a field
of study, or the theoretical analysis of the body of methods and principles associated with a
branch of knowledge.
Research is not confined to science and technology only. There are vast areas of
research in other disciplines such as languages, literature, history and sociology. Whatever
might be the subject, research has to be an active, diligent and systematic process of inquiry
in order to discover, interpret or revise facts, events, behaviors and theories. Applying the
outcome of research for the refinement of knowledge in other subjects, or in enhancing the
quality of human life also becomes a kind of research and development.Research is done with
the help of study, experiment, observation, analysis, comparison and reasoning. Research is
in fact ubiquitous.
Research methodology is a way to find out the result of given problem on a specific
matter or problem that is also referred as research problem. In methodology, researcher uses
different criteria for solving or searching the given research problem. Different sources use
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different types of methods for solving the problem. If we think about the word methodology,
it is the way of searching or solving the research problem. In research methodology,
researcher always tries to search the given question systematically in our own way and find
out all the answers till conclusions. If the research does not work systematically on problems.
There would be less possibility to find out the final result. For finding or exploring research
questions, a researcher faces lot of problems that can be effectively resolved with using
correct research methodology. The process used to collect information and data for the
purpose of making business decisions.
RESEARCH DESIGN:
Research design is important primarily because of the increased complexity in the
market as well as marketing approaches available to the researchers. In fact, it is the key to
the evolution of successful marketing strategies and programmers. It is an important tool to
study buyer‟s behaviour, consumption pattern, brand loyalty, and focus market changes. A
research design specifies the methods and procedures for conducting a particular study.
According to Kerlinger, “Research Design is a plan, conceptual structure, and strategy of
investigation conceived as to obtain answers to research questions and to control variance.
A research design is the detailed blue print used to guide a research study toward its
objectives. The process of designing a research study involves many interrelated decisions
the most significant decision is the choice of research approach, because it determines how
the information will be obtained.
DATA COLLECTION:
The task of data collection begins after problem has been identified. While deciding
about the method of data collection to be used for the study the researcher should keep in
mind two types of data collections
1. Primary Data
2. Secondary Data
1.PRIMARY DATA
Raw data is also known as primary data is a term for data collected from a source.
Raw data has not been subjected to processing or any other manipulation, and are also
referred to as primary data. Raw data is a relative term Raw data can be input to a computer
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program or used in manual procedures such as analysing statistics from a survey. The term
can refer to the binary data on electronic storage devices such as hard disk drives isalso
referred to as low-level data). A distinction is sometimes made between data and information
to the effect that information is the end product of data processing. Raw data that has
undergone processing are sometimes referred to as "cooked" data. Although raw data has the
potential to become "information," extraction, organization, and sometimes analysis and
formatting for presentation are required for that to occur.
QUESTIONNAIRES
Paper-pencil-questionnaires can be sent to a large number of people and saves the
researcher time and money. People are more truthful while responding to the questionnaires
regarding controversial issues in particular due to the fact that their responses are anonymous.
But they also have drawbacks. Majority of the people who receive questionnaires don't return
them and those who do might not be representative of the originally selected sample
Web based questionnaires : A new and inevitably growing methodology is the use
of Internet based research. This would mean receiving an e-mail on which you would click on
an address that would take you to a secure web-site to fill in a questionnaire. This type of
research is often quicker and less detailed. Some disadvantages of this method include the
exclusion of people who do not have a computer or are unable to access a computer. Also the
validity of such surveys are in question as people might be in a hurry to complete it and so
might not give accurate responses.
Questionnaires often make use of Checklist and rating scales. These devices help
simplify and quantify people's behaviors and attitudes .A checklist is a list of behaviors,
characteristics, or other entities that the researcher is looking for. Either the researcher or
survey participant simply checks whether each item on the list is observed, present or true or
vice versa. A rating scale is more useful when a behavior needs to be evaluated on a
continuum.
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INTERVIEW
Face to face interviews have a distinct advantage of enabling the researcher to
establish rapport with potential participants and therefor gain their cooperation. These
interviews yield highest response rates in survey research. They also allow the researcher to
clarify ambiguous answers and when appropriate, seek follow-up information. Disadvantages
include impractical when large samples are involved time consuming and expensive
In my project, primary data collection method is used. To collection of information
we used
Questionnaire
Face to face interview
Telephone interview
2.SECONDARY DATA
Secondary data is data collected by someone other than the user. Common sources of
secondary data for social science include censuses, organizational records and data collected
through qualitative methodologies or qualitative research. Primary data by contrast, are
collected by the investigator conducting the research. Secondary data analysis saves time that
would otherwise be spent collecting data and, particularly in the case of quantitative data,
provides larger and higher-quality databases that would be unfeasible for any individual
researcher to collect on their own. In addition, analysts of social and economic change
consider secondary data essential, since it is impossible to conduct a new survey that can
adequately capture past change and/or developments.
As is the case in primary research, secondary data can be obtained from two different
research strands:
Quantitative: Census, housing, social security as well as electoral statistics and other
related databases.
Qualitative Semi-structured and structured interviews, focus groups transcripts, field
notes, observation records and other personal, research-related documents.
In this secondary data my project mainly involves
company websites
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past reports of other companies,
brochures
QUALITATIVE ANALYSIS
Qualitative data is information which does not present itself in numerical form and is
descriptive, appearing mostly in conversational or narrative form. It rely on gathering
information from the clients, field demonstrations, structured interviews, analysis of
documents and materials. Qualitative data is a categorical measurement expressed not in
terms of numbers, but rather by means of a natural language description. In statistics, it is
often used interchangeably with "categorical" data. Qualitative methods are ways of
collecting data which are concerned with describing meaning, rather than with drawing
statistical inferences. They provide a more in depth and rich description.
QUANTITATIVE ANALYSIS
Quantitative data refers to the numerical facts and figures that are collected during a
research investigation or field of study. The data and or observations are then analyzed and
used to interpret a situation or event. Data is measured on a numerical scale such as a
histogram, chart etc.
Quantitative data is a numerical measurement expressed not by means of a natural
language description, but rather in terms of numbers. However, not all numbers are
continuous and measurable. For example, the social security number is a number, but not
something that one can add or subtract. Quantitative methods have come under considerable
criticism. In modern research, most psychologists tend to adopt a combination of qualitative
and quantitative approaches, which allow statistically reliable information obtained from
numerical measurement to be backed up by and enriched by information about the research
participants' explanations.
Quantitative data is basically data measured on a numerical scale. It can be analyzed
by using statistical methods and the results can be displayed using charts, histograms, tables
and graphs.
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Telephone interviews are less time consuming and less expensive and the researcher
has ready access to anyone on the planet who has a telephone. Disadvantages are that the
response rate is not as high as the face-to- face interview but considerably higher than the
mailed questionnaire. The sample may be biased to the extent that people without phones are
part of the population about whom the researcher wants to draw inferences.
Qualitative data collection methods play an important role in impact evaluation by
providing information useful to understand the processes behind observed results and assess
changes in people‟s perceptions of their well-being.Furthermore qualitative methods can
beused to improve the quality of survey-based quantitative evaluations by helping generate
evaluation hypothesis; strengthening the design of survey questionnaires and expanding or
clarifying quantitative evaluation findings. These methods are characterized by the following
attributes:
they tend to be open-ended and have less structured protocols (i.e., researchers may
change the data collection strategy by adding, refining, or dropping techniques or
informants)
they rely more heavily on interactive interviews; respondents may be interviewed
several times to follow up on a particular issue, clarify concepts or check the
reliability of data
they use triangulation to increase the credibility of their findings (i.e., researchers rely
on multiple data collection methods to check the authenticity of their results)
generally their findings are not generalizable to any specific population, rather each
case study produces a single piece of evidence that can be used to seek general
patterns among different studies of the same issue
Regardless of the kinds of data involved,data collection in a qualitative study takes a great
deal of time.The researcher needs to record any potentially useful data thoroughly,accurately,
and systematically,using field notes,sketches,audiotapes,photographs and other suitable
means.The data collection methods must observe the ethical principles of research.
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The qualitative methods most commonly used in evaluation can be classified in three
broad categories:
in-depth interview
observation methods
document review
SAMPLING TECHNIQUE: Data collected has been analysed and interpreted by using
simple percentage method and finally the data is presented in graphs and charts. The method
used is random sampling method.
SAMPLE SITE: The survey was conducted in Karimnagar, Kurnool districts.
DESIRED SAMPLE SIZE: A simple size of 50 schools was specified
RESEARCH INSTRUMENT:Structured questionnaire
HYPOTHESIS:
There is good technical awareness among rural students.
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LIMITATIONS OF THE STUDY
The Survey was limited to KURNOOL, KARIMNAGAR Dist. only. The Study
covers technical educational awareness to rural areas
. The respondents were less interested in answering the questionnaire, as they felt that it was
an interruption to their regular work. The number of respondents was limited to 50 only.
Some of the respondents are not open in giving their opinions. This is normal in any field
study.
Research was limited to KURNOOLAND KARIMNAGAR Dist. only.
With minimum time it is impossible to get adequate data
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2.THEORITICAL FRAME WORK
NEW PRODUCT ADOPTION PROCESS
New product introductions and their adoption, particularly in case of new-to-the-
world products often takes a very long time. Customers are sometimes suspicious, even doubt
full about adopting new products
ADOPTION DECISION:
The adoption of an innovation requires that an individual or a group of consumers
decide buying a new product
STAGES IN ADOPTION PROCES STAGES IN EXTENDED
DECISION-MAKING
ADOPTION PROCESS AND EXTENDED DECISION- MAKING
Awareness
Knowledge
Evaluation
Trail
Adoption
Need Recognition
Information search
Brand Evaluation
Purchase
Post purchase evaluation
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FACTORS AFFECTING NEW PRODUCT ADOPTION RATE:
The chances of a product‟s adoption and subsequent diffusion are largely dependent on its
nature. The rate at which the diffusion of an innovation takes place is a function of the
following 10 factors:
1. Type of Target Group
2. Number of People Involved in Decision-making
3. Extent of Marketing Efforts Involved
4. Need Fulfillment
5. Compatibility
6. Relative Advantage
7. Complexity
8. Observability
9. Triability
10. Perceived Risk
TIME FACTOR AND DIFFUSION PROCESS:
Time is an important component of new product diffusion and concerns the time of
adoption of a new product by consumers considering, whether consumers are earlier or later
adopters and the rate of diffusion, that is, the speed and extent with which individuals and
groups adopt the new product.
TIME OF ADOPTION
There are five categories of adopters classified by time of adoption:
1. Innovators.
2. Early Adopters.
3. The Early Majority.
4. The Late Majority.
5. Laggards.
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INNOVATORS
Innovators constitute, on an average the first 2.5 per cent of all those consumers who
adopt the new product and are technology enthusiasts
EARLY ADOPTERS
Early adopters tend to be opinion leaders in local reference groups and represent, on
an average the next 13. 5 per cent who adopt the new product.
THE EARLY MAJORITY
The early majority tend to be deliberated and cautious with respect to innovations and
represents 34.0 per cent.
THE LATE MAJORITY
The late majority (34.0 per cent) are somewhat doubtful about innovative products.
They are conservative, wary of progress, rely on tradition and generally adopt innovations in
response to group norms and social pressure, or due to decreased availability of the previous
product rather than positive evaluation of the innovation.
LAGGARDS
Laggards represent the last 16.0 per cent of adopters. Like innovators, they are the
least inclined to rely on the group‟s norms. Laggards are tradition bound, tend to be dogmatic
and make decisions in terms of the past.
ADOPTERS AND NON-ADOPTERS
1. Early adopters
2. Later adopters
3. Non-adopters
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RATE OF DIFFUSION
Rate of diffusion of a new product refers to the cumulative level of adoption of an
innovation over time among groups.
Culture may have an important influence on the diffusion of innovation. Two
concepts are worth considering in this regard: cultural context and cultural
homogeneity.
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3.INDUSTRY PROFILE
An educational institution is a place where people of different ages gain an education,
including preschools, childcare, elementary schools, and universities.
India, with more than a billion residents, has the second largest education system in
the world (after China). Experts estimate that 38 percent of its current population is under the
age of 15. But counter to the image of India as a youthful engine of economic growth where
many urban-based citizens work in some of the best technology-centered jobs in the world.
The small proportion that do persist through primary and secondary schooling, the quality of
instruction varies widely, depending on the region of the country and whether one is enrolled
in a State-supported public school or a fee-based private school.
Despite the highly inefficient delivery of public services, high levels of teacher
absenteeism and non-teaching activity, many Indian students remain motivated to succeed on
the college entrance exams. The high level of competition for entry into the Indian Institutes
of Technology, the Indian Institutes of Management and other top institutions is enough to
spur millions of students to achieve at remarkably high levels, particularly in the areas of
science and mathematics. The increased demand for higher education is not currently being
met: only ten percent of the age cohort is actually enrolled in higher education. But in a
country with such a large population, ten percent enrollment amounts to 9 million students,
resulting in 2.5 million new college graduates a year. These numbers driven by the private
sector opportunities abroad, and increasingly, back in India, will continue to ensure India‟s
prowess in delivering high-quality technical manpower.
Historically, Indian education has been elitist. Traditional Hindu education was
tailored to the needs of Brahmin boys who were taught to read and write by a Brahmin
teacher. Under British rule from the 1700s until 1947, India‟s education policies reinforced
the pre-existing elitist tendencies, tying entrance and advancement in government service to
academic education. Colonial rule contributed to the legacy of an education system geared to
preserving the position of the more privileged classes. Education served as a "gatekeeper,"
permitting an avenue of upward mobility only to those with resources.
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Post-primary education has traditionally catered to the interests of the higher and
upwardly mobile castes. In the nineteenth century, post-primary students were
disproportionately Brahmins; their traditional concern with learning gave them an advantage
under British education policies. By the early twentieth century, several other castes realized
the advantages of education as a passport to political power and managed to acquire formal
learning.
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COMPANY PROFILE
Wave InfoTech, Dilsukhnagar, Hyderabad, A.P‟s No 1 Corporate Training Institution,
Wave InfoTech Organizing collection of technology projects that contain lesson plans and
resources for teachers that can used to integrate technology into curriculum at Institutional
level.
Wave InfoTech is a Govt.of A.P Registered Organisation, D.O.E&T Govt. of A.P
Recognized Organization. Wave InfoTech was certified by ISO 9001-2008 Organisation.
We provide professional training in software, Hardware and Development, Training
Modules is Technical based (Smart Classes) and Industrial oriented with special emphasis on
communication skills and motivation, which has been yielding very high results. The Asset of
the Institution is Satisfied Students with our quality education and dedication of work.
Very first time Wave InfoTech introduces Techno Education (Smart Classes) room
the last few years in the twin cities and its all branches in A.P, Wave InfoTech (An ISO 9001-
2008 Company) is renowned name in the field of technical education. Imparting education
with latest technologies (smart classes) in to the Cities, Semi Urban, Urban and Rural areas,
and organization becomes pioneer in this Industry.
TRAINING PROGRAMMES:
I would like to bring your kind notice that, we have been allotted various computer training
programmes from time to time from different wings of corporate Companies, Staff members
of Bank Employees etc., and successfully completed the same to the satisfaction of the
allotting authorities.
ABOUT IT IMPORTANCE:
In the era of Globalization, the IT sector has been witnessing an enormous growth. To
facilitate this, there is an ever growing demand for the IT professionals to meet the
requirements of this sector. The knowledge gained in academics institutions is not adequate
to meet the industry requirements, hence there is an urgent need to hone up skills by
undergoing coaching that is industry relevant.
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ABOUT WAVE – DIRECTORS:
Whether is Techno Education (Smart Classes) at Institutional Level going in A.P? Keeping
this in MIND we have established a computer Institute named as Wave InfoTech. All the
Directors themselves are the Teaching Faculties have more than 8 years of experience in this
field. Wave InfoTech offering the courses, which are in grate demand. Wave InfoTech trains
the students to meet the global standards. Apart from importing computer Courses we also
training the students like spoken English, Communication skills and personality development
Course, which enables the students to become successful in spite of cut throat competition. A
team of Veteran and versatile teaching faculty who trained in the local Computer Institutions
and who are well known in our twin cities are committed and dedicated to make Students
dreams come true.
INSTITUTE PROFILE:
BASIC INFORMATION:
Name of the Institute : Wave InfoTech
Business Type : Training, Development & Placement
Product / Service : Techno Education, Software, Hardware, Animation,
Accounting, Web Development, School IT Projects
Address : # 9-34/7, first Floor, Beside R.S Brothers, Near Megha
Theatre, Lalitha Nagar, Dilsukhnagar, Hyderabad -60
No of Employees : 8
WAVE INFOTECH PLACEMENT DESK:
Wave Strength is its strong Placement record. Wave InfoTech has dynamic Professional
Placement Counsellors / Assistants who are its pillars. Wave InfoTech has tie – Up with
Corporate Clients and placed many of them in various organizations the credit goes to its
placement desk.
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THE PLACEMENT ASSISTANCE IS PROVIDED TO ALL THE CANDIDATES
1. The Candidate must complete all compulsory projects during the course and should
submit them on time.
2. The candidate should have 90% attendance in his/her classes during the course and
should punctual to classes.
3. The candidate should have attended all the placement meets conducted by Wave
InfoTech and its channel Partner. The candidates should be willing to work for 3
months in any establishment/ Company initially for going experience at a normal
salary. A Candidate will consider for regular appointments in the same establishment /
Company or in any other establishment / Company only after completion of the
mandatory 3 months work experience period.
4. The candidate should communicate with Wave InfoTech on a regular basis on his
requirements and accomplishments.
5. Every candidate will be extended five. Job options with in Six Months, out of which
he/she has to get placed in at least one. If he /she fails to get placed then he/she will
not are eligible for further placement assistance.
6. After getting placement every student must provide a letter starting the facts about
his/her Employment.
7. As per the Industrial trend and based on the Competence and technical skills, the
Candidate will be offered placement with reasonable salary.
WAVE INFOTECH TRAINING METHODOLOGY:
The aim and objective of this traditional method of teaching is not sufficient to supply
the knowledge bank is not enough. One of my mentors suggest me invest more in learning. It
is best way to enrich you. The computer technology is a complete discipline like other
subjects like computer software and hardware. Now a day I am spending a lot to more about
technology. Here I want to share some of my new experience in with new cutting edge.
Programming methodology is a key point to solve all types of IT related problems.
After extensive study & Research Wave InfoTech has revised special training
modules for the rural educated unemployed taking into account their impoverished
background, lakh of infrastructure, rural psychic, survival hardship, rural/ urban community
setup, family compulsion, early marriages, lack of English Communication skills which are
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withholding even a bright rural/urban student from getting himself employed. What a
rural/urban educated unemployed youth needs is.
1. Specialized training according to his qualification
2. Self Confidence
3. English Communication Skills
4. Capacity to sustain, low paid jobs in the formative few months to gain Experience
5. Professional approach in Employment
6. Dedication to the job & the skills acquired
7. Perseverance in the skills until goal is achieved
8. Personality development.
Our faculty trained and is from rural background who can understand the problems of the
rural youth, given special training technology. The unique training programmes includes,
other than the employment oriented training programmes, spoken English, personality
development, career counselling, Interview techniques, Placement assistance.
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COURSES OFFERED:
Wave InfoTech a specialized training institute for unemployment rural youth has well
established with experienced, expert training team. Faculty to train the candidates for taking
up jobs not only in rural but also in the near by town and cities. Depending on the demand in
the job market Wave InfoTech is offering the following courses.
S.No Course Offered Minimum
Qualification
Duration of
Training(in Months)
1. Desktop Publishing 8th
& Above 3 Months
2. Web Designing 10th
& Above 3 Months
3. 2D Pre Production 10th
& Above 3 Months
4. 3D Pre production animator 10th
& above 4 Months
5. 3D Animation Production 10th
& above 3 Months
6. Classical Animation 10th
& above 3 Months
7. Advanced 3D animation 10th
& above 3 Months
8 Computer Hardware 10th
& above 3 Months
9. Computer Networking 10th
& above 3 Months
10. Data Entry Operator 10th
& above 3 Months
11. CAD Operator 10th
& Above 3 Months
12. Domestic BPO 10th
& above 3 Months
13 Banking & Accounting 10th
& Above 3 Months
14. Tally 10th
& Above 3 Months
15. Customer Care Executive Inter 3 Months
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PATTERN OF TRAINING:
Wave InfoTech has sufficient Infrastructure and Man Power to start its Academics in
any District at a short notice of 7 Working Days. Training given as MOU.
Wave InfoTech has given professional with job oriented training, Trainees were very
much satisfied.
Class would be Four Hours/ per day/ 7 Days a Week.
For Residential Training Rs.2000/- per Month / Per Candidate will be charged for
Boarding (Break fast, Lunch & Dinner) and Lodging.
Free Spoken English Course with Course Material.
Free Personality Development Classes.
WAVE INFOTECH BRANCHES / CHANNEL PARTNERS:
Wave InfoTech has wide range of Network has branches/ Channel Partners are
presently running its Programmes in the following canters.
1. Hyderabad - 1 (Head Office)
2. Khammam - 2 Branches
3. Guntur - 2 Branches
4. Vijayawada - 2 Branches
5. Kakinada - 1 Branch
6. Visakhapatnam - 1 Branch
7. Vijayanagaram - 1 Branch
8. Kurnool - 2 Branches
9.Markapuram (ParkasDist.) - 1 Branch
10.Chittor - 2 Branches
11. Karimnagar - 2 Branches
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DATA ANALYSIS AND INTERPRETATION
1.Does your school have a computer lab and infrastructures?
INTERPRETATION
As per above diagram majority of respondents 80% of respondents answered that almost all
the schools in the rural areas does not have proper labs and infrastructure in their schools but
only 20% of them are having infrastructure and computer labs in their schools.
40
10
0
5
10
15
20
25
30
35
40
45
NO YES
NO OF RESPONDENTS
NO OF RESPONDENTS
NO
80%
YES
20%
PERCENTAGE
26
2.How many computers are there in your School, If yes then specify______?
INTERPRETATION
As per above graphs we can understand that only 4 schools are having 5 to 7
computers in the labs and 6 schools are having 2 to 4 computers and rest of them does not
have the computers in their schools in their areas.
6
4
0
0
1
2
3
4
5
6
7
2 to 4 5 to 7 8 to 10
NO OF RESPONDENTS
COMPUTERS
2 to 4
60%
5 to 7
40%
8 to 10
0%
PERCENTAGE
27
3.Does Your School have a proper computer faculty?
INTERPRETATION
As comparing from above graphs we can observe that only 40% of schools are maintaining
proper computer faculty in their schools and 60% schools are not maintaining well faculty
and rest of schools does not have even faculty.
4
6
0
1
2
3
4
5
6
7
YES NO
NO OF RESPONDENTS
FACULTY
YES
40%
NO
60%
PERCENTAGE
28
4.How many students are there in your school?
INTERPRETATION
Through the survey made from the schools only 20% schools are 250 to 300 students
in the schools and 48% of schools are having about 150to 200 students and 32% having only
200 to 250 students.
0
5
10
15
20
25
30
150-200 200-250 250-300
NO OF RESPONDENTS
STUDENTS
150-200
48%
200-250
32%
250-300
20%
PERCENTAGE
29
5.How many students are aware about computer courses?
INTERPRETATION
From the above chart we can clearly we can observa that 85% of students were not
aware of computer knouledge and 25% of were aware of it.
Few students
15%
none of them
85%
PERCENTAGE
30
6.How many computer books are there in your school?
INTERPRETATION
From the survey report I came to know that 20% of schools are having books
regarding to the computers and rest of the schools does not have books and study materials to
study.
No Books
80%
Few Books
20%
Enough books
0% 0%
PERCENTAGE
31
7.Do you know about our project before?
INTERPRETATION
As per above mentioned graph, 60% of schools are not aware of the particular
projects are available to them which are offered by some of the companies and only 40%
respondents schools are aware of the this type of projects that are offering by them
companies.
Yes
40%
No
60%
PERCENTAGE
32
8.Is the cost of our project is affordable by you?
INTERPRETATION
As per above graph 70% of schools says our project cost is affordable because the
company is providing computers, infrastructure, books & faculty support to them and at
present scenario every one are aware of the computers and whole technology is depend on the
computer knowledge so they thought we need to also provide such infrastructure in their
schools and rest of the schools says our project cost is very high.
Yes it’s is
affordable
70%
No it’s very
high
30%
PERCENTAGE
33
9.Did any other company offered this type of projects earlier?
INTERPRETATION
According to my survey school management says before our company offered this
project other companies offered this type of project. 40% of schools know about the project
60% of schools doesn‟t know about the project
Yes
40%
No
60%
PERCENTAGE
34
10. Are you interested in this project and Are you going to sign for agreement?
INTERPRETATION
As per above graph 11% of schools interested in this project and going to sign for
agreement 56% of schools are interested but they need some time for sign the agreement
and remaining 33% of schools are not interested in this project
Interested
11%
Interested but
need some time
56%
Not interested
33%
PERCENTAGE
35
FINDINGS:
The awareness about the technical knowledge is lacking in rural areas.
The rural people are unable to afford for the technical education.
The rural people are unable to adopt to the new changes easily.
The literacy rate in Kurnool and Karimnagar is low.
The staff in rural areas are not enough aware of the technical knowledge to teach the
students.
SUGGESTIONS:
wave InfoTech should collaborate with the government, as there are many students
studying in government schools.
Wave InfoTech should approach the government schools as a service provider rather
than a business organization.
CONCLUSIONS:
According to survey the researcher came to know that most of the rural schools did
not have the technical knowledge . They don't even have computers in their schools
Since the concept is new the acceptability is not easy
It takes time to change the perceptions of the rural schools to adopt to new concept
Since the rural area students are not technical aware researcher's hypothesis is not
valid
36
APPENDIX:
QUESTIONNAIRE
1) Does your school have a computer lab and infrastructures?
a) Yes b) No
2) How many computers are there in your School, If yes then specify______?
a) 2 to 4
b) 5 to 7
c) 8 to 10
3) Does your school have a good computer faculty?
a) Yes b) No
4) How many students are there in your school?
a) 150 to 200
b) 200 to 250
c) 250 to 300
5) How many students are aware about computer courses?
a) Few students b) None of them
6) How many computer books are there in your school?
a) No books available
b) Few books are available
c) Enough books are available
7) Do you know about our project before?
a) Yes b) No
8) Is the cost of our project is affordable by you?
a) Yes it‟s is affordable
b) No it‟s very high
9) Did any other company offered this type of projects earlier?
a) Yes b) No
10) Are you interested in this project and Are you going to sign for agreement?
a) Interested
b) Interested but needs some time
c) Not interested
37
BIBLIOGRPHY:
https://www.google.co.in/
www.justdial.com
www.eokrnl13.blogspot.in
www.Wikipedia.com
www.economictimes.com
www.Educationguru.com

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COMPUTER AWARENESS PROGRAMME IN RURAL AREAS

  • 1. 1 1. INTRODUCTION Education, including formal education, public awareness and training should be recognized as a process by which human beings and societies can reach their fullest potential. Education in critical for promoting sustainable development and improving the capacity of the people to address environment and development issues. While basic education provides the under pinning for any environmental and development education, the letter needs to be incorporated as an essential part of learning. Both formal and non-formal education is indispensable to changing people‟s attitudes so that they have the capacity to asses and address their sustainable development concerns. It is also critical for achieving environmental and ethical awareness, values and attitudes, skills and behaviour consistent with sustainable development and for the effective public participation in decision-making. To be effective, environment and development education should deal with the dynamic of both the physical/biological and socio-economic environment and human development, should be integrated in all disciplines, and should employ formal and non-formal methods and effective means of communication. Education is basic necessity. It prepares, widens and allows exposure to the entire world through the mind. A sound education implies better quality of thought, which results in superlative quality of life. In A.P almost 90% of the schools are located in the villages. Independent studies show that over 91% of the rural schools at elementary level are controlled by the government. Education is a portal for betterment. Understanding education in A.P with out delving deeper into the popular of A.P, great advances and surges have been made in some areas. While some states considerably lag in their progress. Just imagine what our world would be like Without Computers! It‟s a fact that a solid computer education is essential in today‟s modern world. A Computer Education helps to prepare business professional to perform at their peek, as nearly every aspect of commerce and business now rely heavily on computers. Computer education schools can provide knowledge that is vital to conducting business, or just functioning day – to day in our modern society. Computer education means gaining a through education in the use of computer technologies that affect us in all aspects of our daily life. Students are given the hands on computer experience, knowledge , and skills that can qualify graduates for careers in
  • 2. 2 business, education, commerce, mechanics, technology, healthcare and nearly other field. As well as being an important tool of business, computer education essential for managing personal finance paying bills, and other household chores. Computer education schools of all types offer computer courses to meet community needs programme of study in computer education are found in community colleges and adult continuing education, technical and vocational schools, universities and even online course study. Students can option for a single course to bone up on basic skills, or enrol in advanced post-graduate degree programs that can cover many computer – related subjects. There is a difference between city and village student not in terms of brain or development but their initial environment, skills, learning ability, availability of infrastructure, and access to different facilities. All of these must be considered while making the curricula which should not be different but how it is going to be taught would make the difference. Encourage the genuine rural students who are interested in education and make them competent These are innovative and successful examples of schools running in rural India. It is the time to replicate such efforts as our country and its rural population is very vast which means one of two stories of these kinds won‟t make any difference. Instead of this large number of such schools are required in rural India. It is also absolutely mandatory to evaluate the success of the schools and students at each and every level. Timely assessment will throw light on present problems and achievements. Let us try to build a solution around these problems which will resolve the overall issues of rural education in A.P. The essential goals of providing education in the rural sector of A.P are to: To create a platform for education to rural dwellers. To encourage children to pursue and continue studying higher, education/further studies. Provide learning, guidance and wisdom to scholars looking to research and develop education Experimenting with new methods of teaching. Creating a learning environment that fosters intelligence, a thirst for knowledge and a stress-free space to be nurtured.
  • 3. 3 THE PROBLEMS THAT EDUCATION IN THE RURAL AREA FACES: Monetary benefits and incentives are little or non-existent. Incomes are meagre and barely sufficient to maintain. This subsequently leads to poor attention spans for teachers and by default, the students suffer. Lack of infrastructure is another driving concern. Most educational „centres‟ lack basic facilities for teaching and activity such as computer labs and play-grounds and in some cases, even clean toilets. Inadequate transport facilities and options for students from neighbouring or far off places Quality of rural education provided is improving on a daily basis, and yet, its basis standard is very less and in addition to it, students are forced to travel long distance with out access to clean drinking water and toilet facilities. Quality of education provided by the staff of such education canters is dismal and not quite surprising, given thecontributing factors. Guides lack the motivation and encouragement to perform better than their circumstances. More often than not, appointed teachers play truant and do not full fill their basic tasks as a knowledge provider. .
  • 4. 4 OBJECTIVES OF THE STUDY The overall study objective is to formulate a broad planning and development framework setting out guidelines and standards for more effective and comprehensive planning for pedestrians at different levels of planning, based on which conceptual pedestrian plans would be prepared for application and assessment of board impacts and implementation mechanisms of the pedestrian planning proposals. To understand the technical awareness of rural area students. To study the Business Development Strategies of wave InfoTech. To establish or strengthen training programmes that meet the needs of environment and development with ensured access to training opportunities, regardless of social status, age, gender, race or religion To provide the infrastructure and books to the students for the schools in the rural areas SCOPE OF THE STUDY It is the general outline of what the study will cover. Scope defines the parameters of an object or a theory process and activity describing either future, current or past knowledge or statements of descriptive activity, experience etc. Scope always unless of the unlimited nature will define specific boundaries. The study of the project restricted only to karimnagar and Kurnool only. To create awareness regarding technical education in the rural areas.
  • 5. 5 RESEARCH METHODOLOGY Methodology is the systematic, theoretical analysis of the methods applied to a field of study, or the theoretical analysis of the body of methods and principles associated with a branch of knowledge. It typically encompasses concepts such as paradigm, theoretical model, phases and quantitative or qualitative techniques. A Methodology does not set out to provide solutions but offers the theoretical underpinning for understanding which method, set of methods or so called “best practices” can be applied to a specific case. My research methodology requires gathering relevant data from the specified documents and compiling databases in order to analyze the material and arrive at a more complete understanding. This project will utilize both quantitative and qualitative data collection tools, but it is rooted in a qualitative position that recognizes the importance of locating the research within a particular social, cultural and historical context. It also takes seriously the social construction of these contexts and the identities participants construct within them. A qualitative evaluation shall be utilized for this research project leveraging subjective methods such as interviews and observations to collect substantive and relevant data Methodology is the systematic, theoretical analysis of the methods applied to a field of study, or the theoretical analysis of the body of methods and principles associated with a branch of knowledge. Research is not confined to science and technology only. There are vast areas of research in other disciplines such as languages, literature, history and sociology. Whatever might be the subject, research has to be an active, diligent and systematic process of inquiry in order to discover, interpret or revise facts, events, behaviors and theories. Applying the outcome of research for the refinement of knowledge in other subjects, or in enhancing the quality of human life also becomes a kind of research and development.Research is done with the help of study, experiment, observation, analysis, comparison and reasoning. Research is in fact ubiquitous. Research methodology is a way to find out the result of given problem on a specific matter or problem that is also referred as research problem. In methodology, researcher uses different criteria for solving or searching the given research problem. Different sources use
  • 6. 6 different types of methods for solving the problem. If we think about the word methodology, it is the way of searching or solving the research problem. In research methodology, researcher always tries to search the given question systematically in our own way and find out all the answers till conclusions. If the research does not work systematically on problems. There would be less possibility to find out the final result. For finding or exploring research questions, a researcher faces lot of problems that can be effectively resolved with using correct research methodology. The process used to collect information and data for the purpose of making business decisions. RESEARCH DESIGN: Research design is important primarily because of the increased complexity in the market as well as marketing approaches available to the researchers. In fact, it is the key to the evolution of successful marketing strategies and programmers. It is an important tool to study buyer‟s behaviour, consumption pattern, brand loyalty, and focus market changes. A research design specifies the methods and procedures for conducting a particular study. According to Kerlinger, “Research Design is a plan, conceptual structure, and strategy of investigation conceived as to obtain answers to research questions and to control variance. A research design is the detailed blue print used to guide a research study toward its objectives. The process of designing a research study involves many interrelated decisions the most significant decision is the choice of research approach, because it determines how the information will be obtained. DATA COLLECTION: The task of data collection begins after problem has been identified. While deciding about the method of data collection to be used for the study the researcher should keep in mind two types of data collections 1. Primary Data 2. Secondary Data 1.PRIMARY DATA Raw data is also known as primary data is a term for data collected from a source. Raw data has not been subjected to processing or any other manipulation, and are also referred to as primary data. Raw data is a relative term Raw data can be input to a computer
  • 7. 7 program or used in manual procedures such as analysing statistics from a survey. The term can refer to the binary data on electronic storage devices such as hard disk drives isalso referred to as low-level data). A distinction is sometimes made between data and information to the effect that information is the end product of data processing. Raw data that has undergone processing are sometimes referred to as "cooked" data. Although raw data has the potential to become "information," extraction, organization, and sometimes analysis and formatting for presentation are required for that to occur. QUESTIONNAIRES Paper-pencil-questionnaires can be sent to a large number of people and saves the researcher time and money. People are more truthful while responding to the questionnaires regarding controversial issues in particular due to the fact that their responses are anonymous. But they also have drawbacks. Majority of the people who receive questionnaires don't return them and those who do might not be representative of the originally selected sample Web based questionnaires : A new and inevitably growing methodology is the use of Internet based research. This would mean receiving an e-mail on which you would click on an address that would take you to a secure web-site to fill in a questionnaire. This type of research is often quicker and less detailed. Some disadvantages of this method include the exclusion of people who do not have a computer or are unable to access a computer. Also the validity of such surveys are in question as people might be in a hurry to complete it and so might not give accurate responses. Questionnaires often make use of Checklist and rating scales. These devices help simplify and quantify people's behaviors and attitudes .A checklist is a list of behaviors, characteristics, or other entities that the researcher is looking for. Either the researcher or survey participant simply checks whether each item on the list is observed, present or true or vice versa. A rating scale is more useful when a behavior needs to be evaluated on a continuum.
  • 8. 8 INTERVIEW Face to face interviews have a distinct advantage of enabling the researcher to establish rapport with potential participants and therefor gain their cooperation. These interviews yield highest response rates in survey research. They also allow the researcher to clarify ambiguous answers and when appropriate, seek follow-up information. Disadvantages include impractical when large samples are involved time consuming and expensive In my project, primary data collection method is used. To collection of information we used Questionnaire Face to face interview Telephone interview 2.SECONDARY DATA Secondary data is data collected by someone other than the user. Common sources of secondary data for social science include censuses, organizational records and data collected through qualitative methodologies or qualitative research. Primary data by contrast, are collected by the investigator conducting the research. Secondary data analysis saves time that would otherwise be spent collecting data and, particularly in the case of quantitative data, provides larger and higher-quality databases that would be unfeasible for any individual researcher to collect on their own. In addition, analysts of social and economic change consider secondary data essential, since it is impossible to conduct a new survey that can adequately capture past change and/or developments. As is the case in primary research, secondary data can be obtained from two different research strands: Quantitative: Census, housing, social security as well as electoral statistics and other related databases. Qualitative Semi-structured and structured interviews, focus groups transcripts, field notes, observation records and other personal, research-related documents. In this secondary data my project mainly involves company websites
  • 9. 9 past reports of other companies, brochures QUALITATIVE ANALYSIS Qualitative data is information which does not present itself in numerical form and is descriptive, appearing mostly in conversational or narrative form. It rely on gathering information from the clients, field demonstrations, structured interviews, analysis of documents and materials. Qualitative data is a categorical measurement expressed not in terms of numbers, but rather by means of a natural language description. In statistics, it is often used interchangeably with "categorical" data. Qualitative methods are ways of collecting data which are concerned with describing meaning, rather than with drawing statistical inferences. They provide a more in depth and rich description. QUANTITATIVE ANALYSIS Quantitative data refers to the numerical facts and figures that are collected during a research investigation or field of study. The data and or observations are then analyzed and used to interpret a situation or event. Data is measured on a numerical scale such as a histogram, chart etc. Quantitative data is a numerical measurement expressed not by means of a natural language description, but rather in terms of numbers. However, not all numbers are continuous and measurable. For example, the social security number is a number, but not something that one can add or subtract. Quantitative methods have come under considerable criticism. In modern research, most psychologists tend to adopt a combination of qualitative and quantitative approaches, which allow statistically reliable information obtained from numerical measurement to be backed up by and enriched by information about the research participants' explanations. Quantitative data is basically data measured on a numerical scale. It can be analyzed by using statistical methods and the results can be displayed using charts, histograms, tables and graphs.
  • 10. 10 Telephone interviews are less time consuming and less expensive and the researcher has ready access to anyone on the planet who has a telephone. Disadvantages are that the response rate is not as high as the face-to- face interview but considerably higher than the mailed questionnaire. The sample may be biased to the extent that people without phones are part of the population about whom the researcher wants to draw inferences. Qualitative data collection methods play an important role in impact evaluation by providing information useful to understand the processes behind observed results and assess changes in people‟s perceptions of their well-being.Furthermore qualitative methods can beused to improve the quality of survey-based quantitative evaluations by helping generate evaluation hypothesis; strengthening the design of survey questionnaires and expanding or clarifying quantitative evaluation findings. These methods are characterized by the following attributes: they tend to be open-ended and have less structured protocols (i.e., researchers may change the data collection strategy by adding, refining, or dropping techniques or informants) they rely more heavily on interactive interviews; respondents may be interviewed several times to follow up on a particular issue, clarify concepts or check the reliability of data they use triangulation to increase the credibility of their findings (i.e., researchers rely on multiple data collection methods to check the authenticity of their results) generally their findings are not generalizable to any specific population, rather each case study produces a single piece of evidence that can be used to seek general patterns among different studies of the same issue Regardless of the kinds of data involved,data collection in a qualitative study takes a great deal of time.The researcher needs to record any potentially useful data thoroughly,accurately, and systematically,using field notes,sketches,audiotapes,photographs and other suitable means.The data collection methods must observe the ethical principles of research.
  • 11. 11 The qualitative methods most commonly used in evaluation can be classified in three broad categories: in-depth interview observation methods document review SAMPLING TECHNIQUE: Data collected has been analysed and interpreted by using simple percentage method and finally the data is presented in graphs and charts. The method used is random sampling method. SAMPLE SITE: The survey was conducted in Karimnagar, Kurnool districts. DESIRED SAMPLE SIZE: A simple size of 50 schools was specified RESEARCH INSTRUMENT:Structured questionnaire HYPOTHESIS: There is good technical awareness among rural students.
  • 12. 12 LIMITATIONS OF THE STUDY The Survey was limited to KURNOOL, KARIMNAGAR Dist. only. The Study covers technical educational awareness to rural areas . The respondents were less interested in answering the questionnaire, as they felt that it was an interruption to their regular work. The number of respondents was limited to 50 only. Some of the respondents are not open in giving their opinions. This is normal in any field study. Research was limited to KURNOOLAND KARIMNAGAR Dist. only. With minimum time it is impossible to get adequate data
  • 13. 13 2.THEORITICAL FRAME WORK NEW PRODUCT ADOPTION PROCESS New product introductions and their adoption, particularly in case of new-to-the- world products often takes a very long time. Customers are sometimes suspicious, even doubt full about adopting new products ADOPTION DECISION: The adoption of an innovation requires that an individual or a group of consumers decide buying a new product STAGES IN ADOPTION PROCES STAGES IN EXTENDED DECISION-MAKING ADOPTION PROCESS AND EXTENDED DECISION- MAKING Awareness Knowledge Evaluation Trail Adoption Need Recognition Information search Brand Evaluation Purchase Post purchase evaluation
  • 14. 14 FACTORS AFFECTING NEW PRODUCT ADOPTION RATE: The chances of a product‟s adoption and subsequent diffusion are largely dependent on its nature. The rate at which the diffusion of an innovation takes place is a function of the following 10 factors: 1. Type of Target Group 2. Number of People Involved in Decision-making 3. Extent of Marketing Efforts Involved 4. Need Fulfillment 5. Compatibility 6. Relative Advantage 7. Complexity 8. Observability 9. Triability 10. Perceived Risk TIME FACTOR AND DIFFUSION PROCESS: Time is an important component of new product diffusion and concerns the time of adoption of a new product by consumers considering, whether consumers are earlier or later adopters and the rate of diffusion, that is, the speed and extent with which individuals and groups adopt the new product. TIME OF ADOPTION There are five categories of adopters classified by time of adoption: 1. Innovators. 2. Early Adopters. 3. The Early Majority. 4. The Late Majority. 5. Laggards.
  • 15. 15 INNOVATORS Innovators constitute, on an average the first 2.5 per cent of all those consumers who adopt the new product and are technology enthusiasts EARLY ADOPTERS Early adopters tend to be opinion leaders in local reference groups and represent, on an average the next 13. 5 per cent who adopt the new product. THE EARLY MAJORITY The early majority tend to be deliberated and cautious with respect to innovations and represents 34.0 per cent. THE LATE MAJORITY The late majority (34.0 per cent) are somewhat doubtful about innovative products. They are conservative, wary of progress, rely on tradition and generally adopt innovations in response to group norms and social pressure, or due to decreased availability of the previous product rather than positive evaluation of the innovation. LAGGARDS Laggards represent the last 16.0 per cent of adopters. Like innovators, they are the least inclined to rely on the group‟s norms. Laggards are tradition bound, tend to be dogmatic and make decisions in terms of the past. ADOPTERS AND NON-ADOPTERS 1. Early adopters 2. Later adopters 3. Non-adopters
  • 16. 16 RATE OF DIFFUSION Rate of diffusion of a new product refers to the cumulative level of adoption of an innovation over time among groups. Culture may have an important influence on the diffusion of innovation. Two concepts are worth considering in this regard: cultural context and cultural homogeneity.
  • 17. 17 3.INDUSTRY PROFILE An educational institution is a place where people of different ages gain an education, including preschools, childcare, elementary schools, and universities. India, with more than a billion residents, has the second largest education system in the world (after China). Experts estimate that 38 percent of its current population is under the age of 15. But counter to the image of India as a youthful engine of economic growth where many urban-based citizens work in some of the best technology-centered jobs in the world. The small proportion that do persist through primary and secondary schooling, the quality of instruction varies widely, depending on the region of the country and whether one is enrolled in a State-supported public school or a fee-based private school. Despite the highly inefficient delivery of public services, high levels of teacher absenteeism and non-teaching activity, many Indian students remain motivated to succeed on the college entrance exams. The high level of competition for entry into the Indian Institutes of Technology, the Indian Institutes of Management and other top institutions is enough to spur millions of students to achieve at remarkably high levels, particularly in the areas of science and mathematics. The increased demand for higher education is not currently being met: only ten percent of the age cohort is actually enrolled in higher education. But in a country with such a large population, ten percent enrollment amounts to 9 million students, resulting in 2.5 million new college graduates a year. These numbers driven by the private sector opportunities abroad, and increasingly, back in India, will continue to ensure India‟s prowess in delivering high-quality technical manpower. Historically, Indian education has been elitist. Traditional Hindu education was tailored to the needs of Brahmin boys who were taught to read and write by a Brahmin teacher. Under British rule from the 1700s until 1947, India‟s education policies reinforced the pre-existing elitist tendencies, tying entrance and advancement in government service to academic education. Colonial rule contributed to the legacy of an education system geared to preserving the position of the more privileged classes. Education served as a "gatekeeper," permitting an avenue of upward mobility only to those with resources.
  • 18. 18 Post-primary education has traditionally catered to the interests of the higher and upwardly mobile castes. In the nineteenth century, post-primary students were disproportionately Brahmins; their traditional concern with learning gave them an advantage under British education policies. By the early twentieth century, several other castes realized the advantages of education as a passport to political power and managed to acquire formal learning.
  • 19. 19 COMPANY PROFILE Wave InfoTech, Dilsukhnagar, Hyderabad, A.P‟s No 1 Corporate Training Institution, Wave InfoTech Organizing collection of technology projects that contain lesson plans and resources for teachers that can used to integrate technology into curriculum at Institutional level. Wave InfoTech is a Govt.of A.P Registered Organisation, D.O.E&T Govt. of A.P Recognized Organization. Wave InfoTech was certified by ISO 9001-2008 Organisation. We provide professional training in software, Hardware and Development, Training Modules is Technical based (Smart Classes) and Industrial oriented with special emphasis on communication skills and motivation, which has been yielding very high results. The Asset of the Institution is Satisfied Students with our quality education and dedication of work. Very first time Wave InfoTech introduces Techno Education (Smart Classes) room the last few years in the twin cities and its all branches in A.P, Wave InfoTech (An ISO 9001- 2008 Company) is renowned name in the field of technical education. Imparting education with latest technologies (smart classes) in to the Cities, Semi Urban, Urban and Rural areas, and organization becomes pioneer in this Industry. TRAINING PROGRAMMES: I would like to bring your kind notice that, we have been allotted various computer training programmes from time to time from different wings of corporate Companies, Staff members of Bank Employees etc., and successfully completed the same to the satisfaction of the allotting authorities. ABOUT IT IMPORTANCE: In the era of Globalization, the IT sector has been witnessing an enormous growth. To facilitate this, there is an ever growing demand for the IT professionals to meet the requirements of this sector. The knowledge gained in academics institutions is not adequate to meet the industry requirements, hence there is an urgent need to hone up skills by undergoing coaching that is industry relevant.
  • 20. 20 ABOUT WAVE – DIRECTORS: Whether is Techno Education (Smart Classes) at Institutional Level going in A.P? Keeping this in MIND we have established a computer Institute named as Wave InfoTech. All the Directors themselves are the Teaching Faculties have more than 8 years of experience in this field. Wave InfoTech offering the courses, which are in grate demand. Wave InfoTech trains the students to meet the global standards. Apart from importing computer Courses we also training the students like spoken English, Communication skills and personality development Course, which enables the students to become successful in spite of cut throat competition. A team of Veteran and versatile teaching faculty who trained in the local Computer Institutions and who are well known in our twin cities are committed and dedicated to make Students dreams come true. INSTITUTE PROFILE: BASIC INFORMATION: Name of the Institute : Wave InfoTech Business Type : Training, Development & Placement Product / Service : Techno Education, Software, Hardware, Animation, Accounting, Web Development, School IT Projects Address : # 9-34/7, first Floor, Beside R.S Brothers, Near Megha Theatre, Lalitha Nagar, Dilsukhnagar, Hyderabad -60 No of Employees : 8 WAVE INFOTECH PLACEMENT DESK: Wave Strength is its strong Placement record. Wave InfoTech has dynamic Professional Placement Counsellors / Assistants who are its pillars. Wave InfoTech has tie – Up with Corporate Clients and placed many of them in various organizations the credit goes to its placement desk.
  • 21. 21 THE PLACEMENT ASSISTANCE IS PROVIDED TO ALL THE CANDIDATES 1. The Candidate must complete all compulsory projects during the course and should submit them on time. 2. The candidate should have 90% attendance in his/her classes during the course and should punctual to classes. 3. The candidate should have attended all the placement meets conducted by Wave InfoTech and its channel Partner. The candidates should be willing to work for 3 months in any establishment/ Company initially for going experience at a normal salary. A Candidate will consider for regular appointments in the same establishment / Company or in any other establishment / Company only after completion of the mandatory 3 months work experience period. 4. The candidate should communicate with Wave InfoTech on a regular basis on his requirements and accomplishments. 5. Every candidate will be extended five. Job options with in Six Months, out of which he/she has to get placed in at least one. If he /she fails to get placed then he/she will not are eligible for further placement assistance. 6. After getting placement every student must provide a letter starting the facts about his/her Employment. 7. As per the Industrial trend and based on the Competence and technical skills, the Candidate will be offered placement with reasonable salary. WAVE INFOTECH TRAINING METHODOLOGY: The aim and objective of this traditional method of teaching is not sufficient to supply the knowledge bank is not enough. One of my mentors suggest me invest more in learning. It is best way to enrich you. The computer technology is a complete discipline like other subjects like computer software and hardware. Now a day I am spending a lot to more about technology. Here I want to share some of my new experience in with new cutting edge. Programming methodology is a key point to solve all types of IT related problems. After extensive study & Research Wave InfoTech has revised special training modules for the rural educated unemployed taking into account their impoverished background, lakh of infrastructure, rural psychic, survival hardship, rural/ urban community setup, family compulsion, early marriages, lack of English Communication skills which are
  • 22. 22 withholding even a bright rural/urban student from getting himself employed. What a rural/urban educated unemployed youth needs is. 1. Specialized training according to his qualification 2. Self Confidence 3. English Communication Skills 4. Capacity to sustain, low paid jobs in the formative few months to gain Experience 5. Professional approach in Employment 6. Dedication to the job & the skills acquired 7. Perseverance in the skills until goal is achieved 8. Personality development. Our faculty trained and is from rural background who can understand the problems of the rural youth, given special training technology. The unique training programmes includes, other than the employment oriented training programmes, spoken English, personality development, career counselling, Interview techniques, Placement assistance.
  • 23. 23 COURSES OFFERED: Wave InfoTech a specialized training institute for unemployment rural youth has well established with experienced, expert training team. Faculty to train the candidates for taking up jobs not only in rural but also in the near by town and cities. Depending on the demand in the job market Wave InfoTech is offering the following courses. S.No Course Offered Minimum Qualification Duration of Training(in Months) 1. Desktop Publishing 8th & Above 3 Months 2. Web Designing 10th & Above 3 Months 3. 2D Pre Production 10th & Above 3 Months 4. 3D Pre production animator 10th & above 4 Months 5. 3D Animation Production 10th & above 3 Months 6. Classical Animation 10th & above 3 Months 7. Advanced 3D animation 10th & above 3 Months 8 Computer Hardware 10th & above 3 Months 9. Computer Networking 10th & above 3 Months 10. Data Entry Operator 10th & above 3 Months 11. CAD Operator 10th & Above 3 Months 12. Domestic BPO 10th & above 3 Months 13 Banking & Accounting 10th & Above 3 Months 14. Tally 10th & Above 3 Months 15. Customer Care Executive Inter 3 Months
  • 24. 24 PATTERN OF TRAINING: Wave InfoTech has sufficient Infrastructure and Man Power to start its Academics in any District at a short notice of 7 Working Days. Training given as MOU. Wave InfoTech has given professional with job oriented training, Trainees were very much satisfied. Class would be Four Hours/ per day/ 7 Days a Week. For Residential Training Rs.2000/- per Month / Per Candidate will be charged for Boarding (Break fast, Lunch & Dinner) and Lodging. Free Spoken English Course with Course Material. Free Personality Development Classes. WAVE INFOTECH BRANCHES / CHANNEL PARTNERS: Wave InfoTech has wide range of Network has branches/ Channel Partners are presently running its Programmes in the following canters. 1. Hyderabad - 1 (Head Office) 2. Khammam - 2 Branches 3. Guntur - 2 Branches 4. Vijayawada - 2 Branches 5. Kakinada - 1 Branch 6. Visakhapatnam - 1 Branch 7. Vijayanagaram - 1 Branch 8. Kurnool - 2 Branches 9.Markapuram (ParkasDist.) - 1 Branch 10.Chittor - 2 Branches 11. Karimnagar - 2 Branches
  • 25. 25 DATA ANALYSIS AND INTERPRETATION 1.Does your school have a computer lab and infrastructures? INTERPRETATION As per above diagram majority of respondents 80% of respondents answered that almost all the schools in the rural areas does not have proper labs and infrastructure in their schools but only 20% of them are having infrastructure and computer labs in their schools. 40 10 0 5 10 15 20 25 30 35 40 45 NO YES NO OF RESPONDENTS NO OF RESPONDENTS NO 80% YES 20% PERCENTAGE
  • 26. 26 2.How many computers are there in your School, If yes then specify______? INTERPRETATION As per above graphs we can understand that only 4 schools are having 5 to 7 computers in the labs and 6 schools are having 2 to 4 computers and rest of them does not have the computers in their schools in their areas. 6 4 0 0 1 2 3 4 5 6 7 2 to 4 5 to 7 8 to 10 NO OF RESPONDENTS COMPUTERS 2 to 4 60% 5 to 7 40% 8 to 10 0% PERCENTAGE
  • 27. 27 3.Does Your School have a proper computer faculty? INTERPRETATION As comparing from above graphs we can observe that only 40% of schools are maintaining proper computer faculty in their schools and 60% schools are not maintaining well faculty and rest of schools does not have even faculty. 4 6 0 1 2 3 4 5 6 7 YES NO NO OF RESPONDENTS FACULTY YES 40% NO 60% PERCENTAGE
  • 28. 28 4.How many students are there in your school? INTERPRETATION Through the survey made from the schools only 20% schools are 250 to 300 students in the schools and 48% of schools are having about 150to 200 students and 32% having only 200 to 250 students. 0 5 10 15 20 25 30 150-200 200-250 250-300 NO OF RESPONDENTS STUDENTS 150-200 48% 200-250 32% 250-300 20% PERCENTAGE
  • 29. 29 5.How many students are aware about computer courses? INTERPRETATION From the above chart we can clearly we can observa that 85% of students were not aware of computer knouledge and 25% of were aware of it. Few students 15% none of them 85% PERCENTAGE
  • 30. 30 6.How many computer books are there in your school? INTERPRETATION From the survey report I came to know that 20% of schools are having books regarding to the computers and rest of the schools does not have books and study materials to study. No Books 80% Few Books 20% Enough books 0% 0% PERCENTAGE
  • 31. 31 7.Do you know about our project before? INTERPRETATION As per above mentioned graph, 60% of schools are not aware of the particular projects are available to them which are offered by some of the companies and only 40% respondents schools are aware of the this type of projects that are offering by them companies. Yes 40% No 60% PERCENTAGE
  • 32. 32 8.Is the cost of our project is affordable by you? INTERPRETATION As per above graph 70% of schools says our project cost is affordable because the company is providing computers, infrastructure, books & faculty support to them and at present scenario every one are aware of the computers and whole technology is depend on the computer knowledge so they thought we need to also provide such infrastructure in their schools and rest of the schools says our project cost is very high. Yes it’s is affordable 70% No it’s very high 30% PERCENTAGE
  • 33. 33 9.Did any other company offered this type of projects earlier? INTERPRETATION According to my survey school management says before our company offered this project other companies offered this type of project. 40% of schools know about the project 60% of schools doesn‟t know about the project Yes 40% No 60% PERCENTAGE
  • 34. 34 10. Are you interested in this project and Are you going to sign for agreement? INTERPRETATION As per above graph 11% of schools interested in this project and going to sign for agreement 56% of schools are interested but they need some time for sign the agreement and remaining 33% of schools are not interested in this project Interested 11% Interested but need some time 56% Not interested 33% PERCENTAGE
  • 35. 35 FINDINGS: The awareness about the technical knowledge is lacking in rural areas. The rural people are unable to afford for the technical education. The rural people are unable to adopt to the new changes easily. The literacy rate in Kurnool and Karimnagar is low. The staff in rural areas are not enough aware of the technical knowledge to teach the students. SUGGESTIONS: wave InfoTech should collaborate with the government, as there are many students studying in government schools. Wave InfoTech should approach the government schools as a service provider rather than a business organization. CONCLUSIONS: According to survey the researcher came to know that most of the rural schools did not have the technical knowledge . They don't even have computers in their schools Since the concept is new the acceptability is not easy It takes time to change the perceptions of the rural schools to adopt to new concept Since the rural area students are not technical aware researcher's hypothesis is not valid
  • 36. 36 APPENDIX: QUESTIONNAIRE 1) Does your school have a computer lab and infrastructures? a) Yes b) No 2) How many computers are there in your School, If yes then specify______? a) 2 to 4 b) 5 to 7 c) 8 to 10 3) Does your school have a good computer faculty? a) Yes b) No 4) How many students are there in your school? a) 150 to 200 b) 200 to 250 c) 250 to 300 5) How many students are aware about computer courses? a) Few students b) None of them 6) How many computer books are there in your school? a) No books available b) Few books are available c) Enough books are available 7) Do you know about our project before? a) Yes b) No 8) Is the cost of our project is affordable by you? a) Yes it‟s is affordable b) No it‟s very high 9) Did any other company offered this type of projects earlier? a) Yes b) No 10) Are you interested in this project and Are you going to sign for agreement? a) Interested b) Interested but needs some time c) Not interested