Marketing Myopia Theodore Levitt HBR

1. Marketing MyopiaBy: Theodore Levitt

3. Lack of discernment or long-range perspective in thinking or planning

4. Not being able to define your business, industry, and future‘’What business are we in?’’ Webdefinition.com

6. Product orientation and the overkill of R&D

7. “Sellers focus on the needs of the sellers => marketers focus on the needs of the buyers” (Levitt)( railroad , Hollywood and Nintendo)

8. Article Relation to Marketing Decision Making Levitt Kotler Product orientation Marketing approach Selling approach Mass production Social responsibility Product concept Marketing concept Selling concept Production concept Social marketing concept

9. Self-Deceiving Cycle Growth assured by expanding populations No competition or substitutes Mass production and the T model

10. What Applies to Kuwait? What is our Myopia? What implications will it have? What can we learn from this Article?

11. “Short sightedness and lack of forethought limits our natural ability to create, distribute, and adjust to market dynamics”(N/A)