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1. TO MyPRESENTATION
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2. HOW
AFFECTS COMMUNICATION
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3. Mahadi Ahmed Sayem
Notre Dame University Bangladesh
Course Title- Business Communication
BBA- 3rd batch
ID- 15010211
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4. Have you ever tried to imagine what it would
be like living in a world with no color ???
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5. How colour communicates
• Color is a powerful and important communication tool, and it is tied to
religious, cultural, political and social influences.
• Color plays a vitally important role in the world we live. Color can sway
thinking, change actions, and cause reactions.
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6. The Brain Sees and remembers color first!
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7. COLORS REALLY EFFECT PEOPLE
Research into the physiological effects of color has shown that it truly has an impact on our
lives, often in unconscious and mysterious ways
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8. Colors Communicates Invisibly
• Yellow – warm, exciting, happy
• Blue – Relax, peaceful, supernatural
• Green – peace, stillness, nature
• White – harmony, silence, cleanliness
• Black – grief, dark, unknown
• Red – glowing, confidence, alive
• Orange – radiant, healthy, serious
Following colours communicate the following qualities:
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9. Colour Have Political Associations
Individual political parties are associated with one colour or another.
Depending on whom your audience is, this might prove to be valuable
information when designing.
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10. Colour has Cultural Significance
Different colours mean different things in different places.
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11. • In western cultures black is a colour of mourning
In Japan it is a colour of honor.
• Red in the west represents danger, love, passion
In India it is a colour of purity, in China it is a colour of good
luck and in South Africa it is a colour of mourning.
• Yellow represents courage in Japan, mourning in Egypt and
hope in the West.
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12. EFFECTIVENESS OF COLOR IN MARKETPLACE
There is no proof of the effectiveness of color than the marketplace, where it is a
vital key in communicating a positive, enticing and irresistible image for a product.
Often called the “silent salesperson,” color must immediately attract the consumers
eye.
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13. Religion Can Be Link To Colours
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14. Color Matters
A famous bridge in England “Black friars
Bridge” had an unsettling reputation for
suicides.
The original iron work of the bridge was
re painted blue and suicides decline
one third
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15. Color Matters
Workers at U.S MAIL complained that the
black boxes they had to lift were too heavy
So the boxes were re-painted mint green.
The load didn’t change but the worker were
happier
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16. Most of us have a favorite colour or prefer some colours over others. This is
because can affect our moods so we surround ourselves in the colours that
have a positive impact on our mood. Believers

17. RED can boost your energy
YELLOW often makes people feel happier
BLUE is proven to bring down blood pressure and
slow your heart rate which is why it is often
Associated with being relaxing
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20. Use Of Color in Branding and marketing
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