Every business is now a digital business and those where the full C-Suite understand the benefits of this are those that will be most successful.Executive leadership teams must recognize that the separation between technology and business has vanished, and that understanding and using technologies is now the key to any long lasting success.
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DevDigital Presentation: How Much Are Your Digital Assets Worth?
1.
2. Do You Operate A Digital Business?
Every
business
is
now
a
digital
business
and
those
where
the
full
C-‐Suite
understand
the
benefits
of
this
are
those
that
will
be
most
successful.
Execu=ve
leadership
teams
must
recognize
that
the
separa&on
between
technology
and
business
has
vanished,
and
that
understanding
and
using
technologies
is
now
the
key
to
any
long
las=ng
success.
3. Putting Digital Assets Into Context
Digital Has Transformed the Intangible into Tangible Results
19. SOC 1 SOC 2
SOC 3 ISO 27001
ISO /IEC 27018
ISO 9001
CMMI
20.
21. The Purpose of Digital Assets
Strategic Capital:
Enables Fulfillment of Organizational Purpose
Structural Capital:
Enables Assets to be Leveraged for Value Creation
Relationship Capital
Creates an Ongoing Attraction to your Brand
Human Capital
Creates Human Connectivity Between your Brand
and the Marketplace
22. How Do We Measure The Value of These Assets?
Rule #1: The Valuation Is Not In the Actual Asset
Rule # 2: The Valuation Is In What You Get From
Enabling The Asset to be Used
Rule #3 Correctly Enabling The Asset for Use Is
Where and How You Get The
Highest Returns
23. Lets Define Enable
Give (someone or something) the authority
or means to do something.
“
Make (a device or system) operational; activate
Enabling people and things is an intangible asset.
Lets look at some real life examples
24. Today, 98% of Target's customers shop digitally,
and three-quarters of them start their experience on a
mobile device.
Chief Strategy and Innovation Officer Casey Carl talks
about engaging and enabling guests wherever they want to
shop, and how mobile became the retailer's new front door
to the store.
25. Adver&sing: Content With U&lity As An Intangible
The Unilever haircare story
All Things Hair YouTube Channel
26. The Results
• #1 Hair Care Youtube
Channel in 5
Countries
• 50 Million Views a
Year
• Double Digital Sales
Growth Year after Year
27. Digital Relevance: An Intangible With a Return
• Of online consumers, 69% agree that
the quality, timing, or relevance of a
company's message influences their
perception of a brand.
• Company’s should be looking at their
share of intent—the percent of time
we are there to answer people's
needs, questions, and wants..
• Take Walgreens, for example. The
retailer built an all-in-one app to
address common points of friction
for its consumers. Walgreens has
seen a 6X increase in spend among
shoppers using their app, as
compared to those who shop without
it.
29. Why Intentions Matter More Now Than Ever
Intentions are now transparent and because of
digital technology (because effect), intentions
reveal everything for consumers to discern the
issues of the heart.
Because effects are the moments of intent that
define human value and behavior. Because
these moments define a brands understanding
of intent which has never mattered more than
now.
33. Digital Assets Are Transparent
for the World to See and Use.
When They Aren’t Enabled
The Market “Sees” No Intent
to Serve.
Which Means You Lose The
Moment of Intent.
34. Some Companies Simply Can’t See Buyer Intents
For Obvious Reasons
I Hope Yours Isn’t One of Them
Thank You
name@devdigital.com