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Digital Storytelling with
Social Media Tools
Ma’ayan Alexander
Internet and Technology for Social Change
EVA/Minerva Conference, November 2016
People are telling stories since
the early ages of history
Technology changes but basics of
telling a story are similar
information documentation
Characters
Conflicts
Drama Motivation
Feelings
Call for action
Senses
Storytelling:
Great Content
+
Digital Storytelling
Better Communication and
Engagement
Social Media Platforms
• Create your content
• Connect with others directly
• For profit
• An interest to make users use them
• Create and share, consume content
• Develop tools and methods to share
content and to tell stories
How can we use these tools
to tell better stories
• Edit visuals
• Create videos
• Curate collections
Visuals
A picture is
worth a
thousand
words
Dorothea Lange, Migrant Mother
Great Visuals
• A Picture is worth a thousand words
• In social media: save time, convert to action
• Social media platforms encourage sharing
visuals
• Some are visual based
Add Images To Facebook Posts
For 2.3x More Engagement
Buzzsumo and Canva reasearch, May 2015
Instagram Editor:
Great
visuals
don’t
need
many
effects
Video
Digital Storytelling with Social Media Tools
Digital Storytelling with Social Media Tools
Videos
• Live videos are great
• Edited videos have their benefits
• Instagram stories: A fun way to experience
snapchat-like medium
Instagram Stories:
Collections
Digital Storytelling with Social Media Tools
Collections
• You have collections, let's work with them
• Curate users generated content (UGC)
Storify
Digital Storytelling with Social Media Tools
Pinterest
Pinterest Visual Search:
Digital Storytelling with Social Media Tools
Go tell your story!
For further reading and follow up
• Social Media Examiner
• Social media platforms' blogs:
– Buffer
– Hootsuite
– Canva
• Museums, libraries and archives on SM
• Techsoup for Libraries
Thank You
and See You Online
Ma’ayan Alexander
about.me/maayanale
webforchange.wordpress.com (Hebrew)

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Digital Storytelling with Social Media Tools

Hinweis der Redaktion

  1. Let's see how social media can help with that