A basic comparative analysis of major cloud platforms players. Additionally some data points showing the market trends.

1. 1
Krishna Kumar
Chair, Cloud Platforms Working Group
Dated: 29th April 2015
Major Cloud Platform Players
Materials for National Workshop @ CDAC, Bangalore

2. 2
Agena
1. Data Explosion & Cloud Growth
2. Leading Cloud Players Analysis – Gartner, IDC, Forrester
3. Top 10 Players – Illustration (Features, Strength & Weakness)
4. India Centric: Call for Action

3. 3
Surge in data requires a new approach for speed, agility, and security
Data growth and IT complexity are soaring
Data explosion
The number of
apps to manage
is
rapidly
increasing
IT complexity
 1964-2014 - Birth of cloud computing http://www.thecloudnetwork.net/content/infographic-birth-cloud-
computing
 IDC predicts cloud will be $107B industry by 2017 compare to the $47B now!
 By 2020, more than a trillion applications will be exchanging 58 zettabytes of digital data over 100 billion
devices
1 trillion

4. 4
++++

5. 5

6. 6
Gartner Magic Quadrant for CloudInfrastructure
Platforms

7. 7

8. 8
1. Gartner, Top Application Integration PaaS Players
https://www.salesforce.com/blog/2014/03/gartner-apaas.html - Microsoft, Google,
SalesForce
2. Gartner, Top IaaS Players https://www.linkedin.com/pulse/20140604161947-105411422-
aws-microsoft-azure-ibm-softlayer-in-magic-quadrant-for-cloud-iaas - Amazon, Microsoft,
IBM, Google
3. Top 10 PaaS companies http://www.networkworld.com/article/2288002/cloud-
computing/10-most-powerful-paas-companies.html – Amazon, Google, Microsoft,
CloudFoundry, OpenShift
4. Enterprise cloud preferred choice https://www-
03.ibm.com/press/us/en/pressrelease/43893.wss - IBM, Cisco, HP
5. Top 10 IaaS cloud providers compared http://www.techrepublic.com/blog/the-enterprise-
cloud/top-cloud-iaas-providers-compared/ - Amazon, Microsoft, RackSpace, Google, HP
6. Top 10 service providers http://www.ichitect.com/best-cloud/ - Amazon, Microsoft,
RackSpace
7. Top 10 cloud computing providers in all category
http://www.cbronline.com/news/enterprise-it/it-services/10-top-cloud-computing-
providers-for-2014-4401618 - OpenShift, Vmware, SalesForce
8. Top cloud providers and key features
9. Compare cloud computing providers http://cloud-computing.softwareinsider.com/
10. Mission Impossible: Sizing up the Cloud Contenders
https://gigaom.com/2014/08/03/mission-near-impossible-sizing-up-the-cloud-contenders/
TOP PaaS Software
AWS
Azure
App Engine
OpenShift
Heroku
Cloud Foundry

9. 9
Amazon
Features Strength & Weakness
http://aws.amazon.com
• BeanStalk PaaS
• RDS(MySQL, Oracle, MS
SQL)
• NoSQL – DynamoDB
• Market Place: 1-Click Launch
• Big Data Elastic Map Reduce
• Storage Services – S3
• Cloud Formation
• Cloud Watch – Monitoring
• Elastic Load balancing
• Messaging, Queuing Service
• First market Entry
• Far ahead of Competition
• Large scale deployment
• Breadth of offerings
• Huge investment
• Public Cloud Business Only
• Hardware pricing not
controlled
• No dedicated development
tool
• Complacency – must innovate
• All vendors are chasing
• No Managed plans - client
self-manage

10. 10
Microsoft
Features Strength & Weakness
https://azure.microsoft.com/en-us
• Integrated service offerings OS,
DB, SDK, Office Apps, etc.
• Dedicated hypervisor - Hyper-v
• SQL Server Azure
• Office 365 Online
• System Center Managed Private
• Development tools integrated
• Easy-to-use platform
• Azure CDN
• HDInsight – Hadoop service
• Azure Windows AD Service
• Strong Software portfolio
• User friendly back office IT
integration
• Strong in both public & private cloud
• New focus on cloud
• Easy-to-use platform
• Can respond to Price war
• Late entry
• Mainly Windows brand
• Not that much open source

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Google
Features Strength & Weakness
https://cloud.google.com
• Compute Engine
• App Engine – Python & Java
• Cloud SQL DB
• NoSQL services – Cloud
DataStore
• Google gears/Gadget access
• Integrate with Google products
• Dynamic scalable run time
• MapReduce, Google Big Query
• Big data services
• Cloud Storage (GCS)
• MemCache, Task Queues
• Flexible – developer friendly
• Innovation Leader
• large Google Network
• Space for differentiation
• Cost is all under their control
• Long way to go to Enterprise
• Mainly end user type for
• Google data centers.
• Specific hosted application

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SalesForce
Strength & Weakness
https://cloud.google.com
• Heroku & Force.com
Powered PaaS
• Leading SaaS solution
CRM & other Sales
solutions.
• Buildpacks deployment
• File collaboration and
• Opportunity tracking
• Analytics
• Multi-regions, Dahsboard
scaling
• Pioneer & Leader in SaaS
cloud solutions
• Industry leading online
support
• Simple and lightweight
usage model
• Heroku Connect Tool for
Integration
• Customization is not easy
• Hosting Specific solutions
not a generic platform
Features Strength & Weakness
www.salesforce.com

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RedHat
Features Strength & Weakness
http://www.redhat.com/products/cloud-computing
• Openshift for PaaS
• Enterprise grade Linux
• JBOSS Middleware
• Enterprise MRG Grid
• Enterprise virtualization server
& desktop
• CloudForms
• Support continuous integration
with Jenkin, etc.
• Linux Openstack Integrated
• Linux Storage Server
• Strong Openstack vendor
• OpenShift PaaS offerings
• Alliance with Cisco, etc.
• Private & hybrid cloud offerings
• Industry leading Linux platform
• Vendor lock-in
• Not much specific app Suites
• Long way to catchup
• Not a HW player

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VMWare
Features
Strength & Weakness
http://www.vmware.com/cloud-computing/overview
• VCloud, vCenter
– management Suites
• Advanced hypervisor features
• Network virtualization using NSXi
• Integrated with leading Operating
Systems
• Hybrid service with Partner
• CloudOps Service for Modelling
• Availability, DR compliance
features
• Full Extensibility
• Leading hypervisor
• Leading private cloud portfolio
• vCloud Hybrid service Software
Defined (like firewall, etc.)
• QoS, third party echo system
• Cloud Foundry PaaS founder
• Hypervisor is getting less important
• Pricy solution vs free hypervisors
• Microsoft owns the personal
computer space

15. 15
IBM
Features Strength & Weakness
http://www.ibm.com/cloud-computing/us/en
• Use Cloud Foundry for PaaS
Softlayer Consulting Services
• BlueMix PasS Services
• Cloudant scalable NoSQL
• Strong SaaS presence (e.g:
WebSphere commerce Suite,
CRM)
• Single Vendor entire HW & SW
stack offerings integrated
• Provide AIX VM managed cloud
• BPaaS capabilities offered
• Starter kit on cloud for Power
• $1.2B more investing in cloud
• Biggest IT solution Provider
• $6B R&D investment – Huge
intellectual property rights
• Strong customer experience
• Hybrid approach
• Open Source Platform
• Expensive for small players
• Traditional player mainly

16. 16
HP
Features Strength & Weakness
http://www.hpcloud.com
• Use Cloud Foundry for PaaS
• Cloud System Enterprise &
Foundation
• Database services MySQL
• DNS, CDN services
• Automation & Cloud management
• Professional Services support
• Mobile Enterprise cloud solutions
• Security risk & control advisory
• Cloud Foundry PaaS Offerings
• Development Platforms & Tools
• Open source cloud - No vendor
lock
• Strong consulting services
• Public & Private cloud portfolio
• POD offerings
• Leading in Automation
capabilities, template creation,
nicely designed UI
• New player relatively – cloud
strategy is deriving
• Limited software offerings
mainly IaaS.

17. 17
Cisco
Features Strength & Weakness
http://www.cisco.com/web/IN/solutions/trends/cloud/index.html
• Unified Communication
Server(UCS)
• WebEX Product Suite
• Cloud Intelligent Network
• Unified Data Center deliver IT-
as-a-Service
• Unified Fabric & Management
• Nexus Infrastructure
• Wireless, virtual private cloud
• Cloud Application and services
• #1 Networking Provider
• Canopy partnership – EMC,
VMWare, Atos & Cisco
• Free Accelerator kits for
adoption
• Proponent of internet of
everything – Huge opportunity
• Not much cloud consulting
• Cloud is from router level up

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RackSpace
Features Strength & Weakness
http://www.rackspace.com/cloud/
• Web & App hosting
• On-Metal cloud Services
• BIG Data services
• Cloud Databases – SQL and
NoSQL
• Networks, Load balancers, DNS,
Queues
• Managed Service levels for
Infrastructure & Operations
• Caching, Search, In-memory
Analytics
• Largest infrastructure
deployment on OpenStack
• Hybrid cloud
• Openstack standards
• Offering managed plans
• Raw IaaS with Service offerings
ONLY
• Not much innovation - No
proprietary stuff

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India Centric: Call for Action
India-centric major Initiatives
Challenges & Barriers in India
Innovation Opportunities
Use Case Scenarios
Localization
Major cloud Players in India
Integration with other Traditional IT Domains
Other concerns
Thank You
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