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1. PERSONAL BRANDING:
5 STEPS TO ME PLC
by CHRISTAL P. AUSTIN
Corporate Communications Consultant
LYRICAL LAVA PR
June 6, 2015

2. Table of Contents
What is a brand?........................................................ 1
Brand personality: Three-word Acid Test…………….. 2
Brand=Reputation……………………………………… 3
Personal Branding = Me PLC…………………………. 4
Who am I?................................................................. 5
Your ‘Who am I’ Story…………………………………. 6
Deliberately Create your Image………………………… 7
Wardrobe Advice………………………………………... 8
Audience Activity……………………………………….. 9
Your Resume is an Image-Building Tool………………. 10
Online Real Estate………………………………………. 11
Feelings are the Highest Currency………………………
12
Make a great impression…………………………………13
Audience Activity………………………………………... 14
Questions & Answers……………………………………. 15
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